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Gail J. McGovern

Harvard University

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Publication

Featured researches published by Gail J. McGovern.

Harvard Business Review | 2004

Bringing Customers Into the Boardroom

Gail J. McGovern; David Court; John A. Quelch; Blair Crawford

Harvard Business Review | 2007

Companies and the Customers Who Hate Them

Gail J. McGovern; Youngme Moon

Archive | 2004

The Fall and Rise of the CMO

Gail J. McGovern; John A. Quelch

Harvard Business Review | 2004

Lleve sus clientes al consejo de administración

Blair Crawford; John A. Quelch; Gail J. McGovern; David Court

Harvard Business Review | 2007

Las empresas y los clientes que las odian

Gail J. McGovern; Youngme Moon

Harvard Deusto business review | 2005

Externalizar el márketing

John A. Quelch; Gail J. McGovern

Archive | 2009

Voss Artesian Water from Norway

Youngme Moon; Gail J. McGovern; Vincent Dessain; Daniela Beyersdorfer

Archive | 2008

Marketing as Competitive Advantage: Fundamentals

Das Narayandas; David E. Bell; Anita Elberse; John T. Gourville; David B. Godes; John A. Quelch; Gail J. McGovern; Luc Wathieu; Marta Wosinska

Harvard Deusto business review | 2007

Caída y ague del director general de márketing

Gail J. McGovern; John A. Quelch

Diamondハーバード・ビジネス・レビュー | 2007

企業は無意識に顧客を搾取している お客様が敵に変わる時 (Feature Articles 「お客様主義」経営論)

Gail J. McGovern; Youngme Moon; 素子 スコフィールド

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John A. Quelch

Harvard University

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Youngme Moon

Harvard University

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Anita Elberse

Harvard University

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Daniela Beyersdorfer

Harvard University

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Das Narayandas

Harvard University

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David E. Bell

Harvard University

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John T. Gourville

Harvard University

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Luc Wathieu

Georgetown University

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Vincent Dessain

Harvard University

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