Gail Moloney

Heroes and villains of world history across cultures

Emergent properties of global political culture were examined using data from the World History Survey (WHS) involving 6,902 university students in 37 countries evaluating 40 figures from world history. Multidimensional scaling and factor analysis techniques found only limited forms of universality in evaluations across Western, Catholic/Orthodox, Muslim, and Asian country clusters. The highest consensus across cultures involved scientific innovators, with Einstein having the most positive evaluation overall. Peaceful humanitarians like Mother Theresa and Gandhi followed. There was much less cross-cultural consistency in the evaluation of negative figures, led by Hitler, Osama bin Laden, and Saddam Hussein. After more traditional empirical methods (e.g., factor analysis) failed to identify meaningful cross-cultural patterns, Latent Profile Analysis (LPA) was used to identify four global representational profiles: Secular and Religious Idealists were overwhelmingly prevalent in Christian countries, and Political Realists were common in Muslim and Asian countries. We discuss possible consequences and interpretations of these different representational profiles.

Social representations and themata: the construction and functioning of social knowledge about donation and transplantation

This study extends previous research investigating the social representation of organ donation and transplantation (Moloney & Walker, 2000, 2002) by exploring the accommodation of contradiction (Wagner, Duveen, Verma, & Thelmel, 2000) within consensual reality (Rose et al., 1995), and the role of themata (Markova, 2000) in a representation. The study employed a mail-out questionnaire embedded with eight experimental conditions, which manipulated two tasks, scenario rating scale and word association. WMDS (INDSCAL) analyses demonstrated that the dialectical concepts of life and death are generative of a contradictory representational field that is maintained through the differential elicitation of the normative and functional dimensions (Guimelli, 1998) of the representation in accordance with social context.

Messiahs, pariahs, and donors : The development of social representations of organ transplants

This longitudinal, qualitative study investigated the genesis and transformation of the social representations of organ transplants. A search of the West Australian newspaper, from 1954 to 1995 found 672 articles pertaining to organ transplants. Two distinct, but conflicting, representations emerged in the analyses. In the first representation, found from 1967/68, the surgeon was paramount and organ transplants were iconised as ‘spare part surgery’. In the second representation, found from 1984/85, the role of the donor was emphasised and transplants iconised as a ‘gift of life’. Both representations were discernible in 1994/95. We consider the question whether there are now two conflicting representations or one representation with two conflicting sets of beliefs at its core. The results are discussed in terms of anchoring, objectification, transformation, and structure, as well as Moscovici’s (1993) notion of canonic themata.

Cross-Cultural Dimensions of Meaning in the Evaluation of Events in World History?: Perceptions of Historical Calamities and Progress in Cross-Cultural Data From Thirty Societies

The universality versus culture specificity of quantitative evaluations (negative-positive) of 40 events in world history was addressed using World History Survey data collected from 5,800 university students in 30 countries/societies. Multidimensional scaling using generalized procrustean analysis indicated poor fit of data from the 30 countries to an overall mean configuration, indicating lack of universal agreement as to the associational meaning of events in world history. Hierarchical cluster analysis identified one Western and two non-Western country clusters for which adequate multidimensional fit was obtained after item deletions. A two-dimensional solution for the three country clusters was identified, where the primary dimension was historical calamities versus progress and a weak second dimension was modernity versus resistance to modernity. Factor analysis further reduced the item inventory to identify a single concept with structural equivalence across cultures, Historical Calamities, which included man-made and natural, intentional and unintentional, predominantly violent but also nonviolent calamities. Less robust factors were tentatively named as Historical Progress and Historical Resistance to Oppression. Historical Calamities and Historical Progress were at the individual level both significant and independent predictors of willingness to fight for one’s country in a hierarchical linear model that also identified significant country-level variation in these relationships. Consensus around calamity but disagreement as to what constitutes historical progress is discussed in relation to the political culture of nations and lay perceptions of history as catastrophe.

Cross-Cultural Dimensions of Meaning in the Evaluation of Events in World History?

The universality versus culture specificity of quantitative evaluations (negative-positive) of 40 events in world history was addressed using World History Survey data collected from 5,800 university students in 30 countries/societies. Multidimensional scaling using generalized procrustean analysis indicated poor fit of data from the 30 countries to an overall mean configuration, indicating lack of universal agreement as to the associational meaning of events in world history. Hierarchical cluster analysis identified one Western and two non-Western country clusters for which adequate multidimensional fit was obtained after item deletions. A two-dimensional solution for the three country clusters was identified, where the primary dimension was historical calamities versus progress and a weak second dimension was modernity versus resistance to modernity. Factor analysis further reduced the item inventory to identify a single concept with structural equivalence across cultures, Historical Calamities, which included man-made and natural, intentional and unintentional, predominantly violent but also nonviolent calamities. Less robust factors were tentatively named as Historical Progress and Historical Resistance to Oppression. Historical Calamities and Historical Progress were at the individual level both significant and independent predictors of willingness to fight for one’s country in a hierarchical linear model that also identified significant country-level variation in these relationships. Consensus around calamity but disagreement as to what constitutes historical progress is discussed in relation to the political culture of nations and lay perceptions of history as catastrophe.

Using social representations theory to make sense of climate change: what scientists and nonscientists in Australia think

The mass media has ensured that the challenging and complex phenomenon of climate change now has the household familiarity of a brand name. But what is it that is understood by climate change, and by whom? What frame of reference is drawn upon to communicate meaningfully about climate change? Do particular subgroups within our society hold different understandings, or have the debate and the prolific dissemination of information about this issue coalesced around a core perception or image of what climate change is? To answer these questions, we conceptualized climate change within the theory of social representations as emergent socially constructed knowledge. We analyzed word association data collected in Australia from persons identifying as having a scientific, government, or general public background (N = 3300). All respondents were asked to write the first words that came to mind when they thought about climate change. Comparative analyses of the word associations reveal that respondents from different backgrounds define climate change in different ways. The results suggest that there is a common core set of concepts shared by the different groups, but there are also a great many differences in how climate change is framed and conceived by respondents. The results are discussed in relation to what they imply for responses to climate change by these social groups and in relation to interventions designed to encourage climate adaptation.

Editorial Political Cartoons in Australia: Social Representations & and the Visual Depiction of Essentialism

Six million migrants from over 170 countries have resettled in Australia since 1945 ensuring religious diversity is now a hallmark of Australia’s population. However, not all religious groups are perceived in the same way. In this paper, we explore how representational processes differentially essentialise religious groups, in particular how some groups are ascribed an underlying nature that irrevocably defines who they are and how they will behave, whilst other groups are conveyed merely as coherent entities with similarity in goals and structure. We elucidate this through an analysis of the depiction of religious markers in Australian Editorial political cartoons. We mirror the near-exclusive focus on the Muslim and Christian religions, in the religious cartoons we sampled, to present an analysis of 6 exemplar cartoons. Drawing from visual analysis techniques (van Leeuwen 2001) and social representations theory (Moscovici 1984) we highlight how essentialist perceptions of religious groups are unwittingly fostered in everyday media communications. We discuss the implications of our analysis for the transnationalisation of religion.

‘They’re all tribals’: Essentialism, context and the discursive representation of Sudanese refugees

The theory of psychological essentialism provides an account of how and why some social groups are represented as if they possessed an inhering, immutable and group-defining ‘essence’. Whilst much of the empirical and theoretical work on essentialism has attended to characterising its cognitive components through the utilisation of survey measures, this article, adopting a synthetic discursive psychological approach, examines naturally-occurring conversations on talkback radio. We demonstrate how speakers attribute Sudanese refugees with essentialised cultural or tribal properties. These qualities were employed to account for the violent behaviour of Sudanese refugees, both in Sudan and in Australia, as relatively invariant and collectively shared attributes. Although participants recurrently depicted Sudanese refugees as sharing a cultural essence, these latent propensities were constructed to only manifest in the behaviour of some group members. We contend that essentialist ontologies can be established on implicit lay theories, causally linking culture to behaviour, and acting ideologically as rationalisations for illiberal and racist ends. We discuss how a discursive approach affords insights into the nuanced practice of psychological essentialism in everyday talk.

Translation strategies, contradiction, and the theory of social representations: why discussing needles may improve blood donor retention

Retaining blood donors is a cost-effective way of ensuring a safe blood supply, yet despite the plethora of research, only 5.1% of the eligible population in Australia donate blood and 40% of these do not make a second donation. We offer an alternative to traditional approaches by conceptualizing blood donation within social representations theory as socially derived symbolic knowledge with a specific focus on cognitive polyphasia and Guimellis (1998) normative and functional dimensions. An online survey, completed by 703 residents from NSW Australia, comprised a blood donation word association task, Likert-style questions constructed from previous word association data and contextualized blood donation statements. Individual difference scaling analysis revealed all donor groups (including non-donors) associated blood donation with a few central, albeit contradictory ideas/beliefs. Exploratory factor analysis and confirmatory factor analysis performed on a split data set of the Likert-style items reiterated this finding. Interpreted through Guimellis dichotomy, all donor groups were aware of these contradictory normative and functional ideas/beliefs but when explicitly asked, it was the functional aspect that differentiated the groups. We argue the key to retaining donors is understanding the interdependence between how blood donation is socially understood at the societal level of discourse and donor behaviour. Translational strategies for recruitment and retention are discussed.

The Power of an Immediate Donor Registration Opportunity: Translating Organ Donation Attitudes Into Registration Behavior

ABSTRACT In Australia, despite numerous campaigns encouraging the registration of organ donation intentions on a National Organ Donor Register, registration remains low. This disparity was investigated by examining the relationship between positive and negative donation attitudes, an immediate versus a delayed registration opportunity, and registration. In a community setting, 200 participants completed a short version of the Organ Donation Attitude Scale and were given either an immediate or delayed opportunity to register. In the immediate condition, 60% registered against 11.6% in the delayed condition despite participants in both conditions having similar attitude profiles, suggesting that attitudes were facilitated or obstructed by the registration opportunity.