Garrett M. Broad

Animal Production, Ag-gag Laws, and the Social Production of Ignorance: Exploring the Role of Storytelling

In recent years, a number of so-called “farm protection” or “ag-gag” laws have been proposed and passed in state legislatures across the USA. These laws generally ban the undercover photographing or videotaping of industrial animal agricultural production and processing facilities. Proponents of the legislation suggest that such bills protect local farm economies and prevent misinformation campaigns by animal rights activists. Diverse sets of critics have argued against the bills, suggesting that they prevent whistleblowers from exposing animal cruelty and stand in the way of the publics right to know. This paper analyzes the debate by blending theory from science and technology studies regarding the social production of knowledge and ignorance with communication theory that explores the power of storytelling in shaping public understandings of social life. It investigates the stories told by three oppositional stakeholder groups—members of industrial animal agribusiness who defend the legislation, small-scale producers and consumers who believe the legislation prevents productive transparency, as well as animal advocacy and first amendment interests who believe the legislation masks fundamental flaws in the contemporary animal agricultural system. The paper provides insight into how competing mediated narratives frame ideological battles over the present and future of animal production processes. It demonstrates how fundamental and often opposing value systems construct what we consider knowledge and non-knowledge in the context of our contemporary risk society and in the digital media age.

Communication Ecologies: Analyzing Adoption of False Beliefs in an Information-Rich Environment

The continued fragmentation of information and the proliferation of communication resources necessitate a shift toward perspectives that situate communication practices in a multilevel ecosystem. The current article offers a method to map and analyze communication ecologies—defined as the networks of communication connections that individuals depend on in order to construct knowledge and achieve goals—as social networks. To demonstrate the potential of communication ecologies as an analytical tool in science communication, we report on the results of a feasibility study (N = 654) in the context of climate science and vaccine safety. The article discusses the theoretical and practical implications of the communication ecology approach.