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Business History Review | 2017

Robert J. Gordon, The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War

Gary Cross

By now many of you have heard about, considered reading (if not deterred by its 762-page girth), and even dipped into Robert Gordons The Rise and Fall of American Growth. This tome well deserves the attention that it has received for addressing a burning issue today: economic stagnation and its origins. Taking the long view with both summary statistics of trends in growth between 1870 and the present, but also with an amazing variety of graphs and charts detailing patterns of growth in a wide variety of industries, Gordon chronicles the impact of the second and third industrializations. His oft-repeated argument is simple, that growth was revolutionary in the history of humanity in the century after 1870, resulting from the effects of the second industrialization (launched by electricity and the internal combustion engine especially), and raising living standards in profound but unrepeatable ways. Though he finds the 1920s to 1970 to be most dramatic in growth rates (especially resulting from technology and innovation measured by total factor productivity [TFP]—accounting for growth outside resource inputs), after 1970 that productivity was barely a third of the previous century despite the digitalization of the third industrialization, which contributes only 7 percent of gross domestic product (GDP). This lag is especially evident since 2004 with no reasonable prospects for reversal, and the decline in the rate of growth has been accompanied by increasing income inequality with demographic lags and other “headwinds” further threatening growth. The argument is predominately based on technological change, though Gordon recognizes the role of government and even unions (in raising wages) and less often business innovation in advancing growth. Much of the books reception has been shaped by economists and economic historians addressing this bold claim, and it has been compared with Thomas Pikettys even more ambitious work on the trend toward inequality.


Business History Review | 2016

Century of the Leisured Masses: Entertainment and the Transformation of Twentieth-Century America. By David George Surdam with Preface by Ken McCormick. New York: Oxford University Press, 2015. xviii + 305 pp. Tables, bibliography, notes, index. Paper,

Gary Cross


Business History Review | 2009

35.00. ISBN: 978-0-19-021157-8

Gary Cross


Business History Review | 2008

American Consumer Society, 1865–2005: From Hearth to HDTV . By Regina Lee Blaszczyk. Wheeling, Ill.: Harlan Davidson, 2009. viii + 330 pp. Illustrations, bibliography, index. Paper,

Gary Cross


Business History Review | 2007

24.95. ISBN: 978-0-882-95264-2.

Gary Cross


Business History Review | 2006

Work and Play: The Production and Consumption of Toys in Germany, 1870–1914. By David D. Hamlin. Ann Arbor: University of Michigan Press, 2007. x + 286 pp. Index, notes, bibliography, illustrations, figures, tables. Cloth,

Gary Cross


Business History Review | 2005

70.00. ISBN: 978–0–472–11588–4

Gary Cross


Business History Review | 2003

Trust and Power: Consumers, the Modern Corporation, and the Making of the United States Automobile Market. By Sally H. Clarke. New York: Cambridge University Press, 2007. xv + 296 pp. Illustrations, tables, appendix, notes, index. Cloth,

Gary Cross


Business History Review | 1992

50.00. ISBN: 978-0-521-86878-5

Gary Cross


Business History Review | 1992

The Anxieties of Affluence: Critiques of American Consumer Culture, 1939–1979. By Daniel Horowitz. Amherst: University of Massachusetts Press, 2004. ix + 339 pp. Tables, notes, index. Cloth,

Gary Cross

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