Geoffrey Harvey Tanakinjal

Predicting intention to choose halal products using theory of reasoned action

Purpose - Emphasis on the importance of Design/methodology/approach - A structured questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 485 responses were received. Needless to say, this study extends the applicability of the TRA to study Findings - The findings indicated that the TRA is a valid model in the prediction of the intention to choose Research limitations/implications - The study contains a limited number of measures in the model. Nevertheless, it provides new information on the emerging issue of Practical implications - The results will be primarily beneficial to restaurants, fast food restaurants and small and medium enterprises in Malaysia by offering an insight into the intentions of consumers to choose Originality/value - The paper extends the understanding of TRA to newly emerging contexts such as

Psychological characteristics and entrepreneurial intention: A study among university students in North Borneo, Malaysia

Purpose The purpose of this paper is to investigate the relationship between individual psychological characteristics (i.e. innovativeness, locus of control, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity) and entrepreneurial intention. Design/methodology/approach A total of 676 undergraduate students from Universiti Malaysia Sabah (UMS) have participated in the survey. The data were analysed using partial least square technique version 2.0. Findings The results have shown that innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity are positively related to entrepreneurial intention among undergraduate students. However, locus of control is not significantly related to entrepreneurial intention. Research limitations/implications Although samples of the research are quite large, this research only involves undergraduates in UMS. Therefore, findings obtained are not generalized because the results do not include other educational institutions in Malaysia. On the implication aspect, this research might give some views among undergraduates to embark in business after graduating. Practical implications In spite of that, students should be encouraged and equipped with innovativeness, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity to interpret successful entrepreneurial role models and identification of business prospects for their future career. Originality/value The findings of the research may extend existing knowledge in the entrepreneurial field as well as to provide valuable information to policy maker in strengthening and redesigning suitable curriculum not only at the university level, but also in pre-school by giving entrepreneurial awareness on how this knowledge will transform us into an entrepreneurial society that can create wonders for human kind.

Green Employee Empowerment and Green Physical Evidence: The Green Service Strategy to Enhance Firm Performance

The bright side of emerging industries is that they help to increase incomes across the nation, yet, they contribute to environmental degradation. Moreover, when more people are concerned about the environmental impact, this reduces the firm’s competitiveness. Thus, what strategy does the firm need to consider in order to improve the environment, which in the meantime, may also secure financial performance, and what causal effect does this strategy have on their competitive advantage? To address these questions, this study seeks to explore the relationship between green service strategies and the firm’s performance from the aspects of employee empowerment and physical evidence. This study further examines the mediating effect of differentiation advantage. Data were collected from 110 green hotels in Malaysia, and the PLS-SEM technique was applied to assess the research model. Analysis of the direct relationship shows that the green physical evidence has a significant effect on the differentiation advantage and is directly significant to the relationship between the differentiations of two performance constructs. The results also demonstrate that the green physical evidence has a significant influence on the financial and environmental performance while mediated by the differentiation advantage. This study is essential for future researchers and practitioners as it provides new literature and new insight into green marketing strategies.