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Dive into the research topics where George Knox is active.

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Featured researches published by George Knox.


Marketing Science | 2013

Incorporating Direct Marketing Activity into Latent Attrition Models

David A. Schweidel; George Knox

When defection is unobserved, latent attrition models provide useful insights about customer behavior and accurate forecasts of customer value. Yet extant models ignore direct marketing efforts. Response models incorporate the effects of direct marketing, but because they ignore latent attrition, they may lead firms to waste resources on inactive customers. We propose a parsimonious model that allows direct marketing to impact three relevant behaviors in latent attrition models---the frequency with which customers conduct transactions, the size of the transactions, and the duration for which customers remain active. Our model also accounts for how the organization targets its direct marketing across individuals and over time. Using donation data from a nonprofit organization, we find that direct marketing increases donation incidence for active donors. However, our analysis also shows that direct marketing has the potential to shorten the length of a donors relationship. We find that our proposed model offers superior predictive performance compared with models that ignore the impact of direct marketing activity or latent attrition. We demonstrate the managerial applicability of our modeling approach by estimating the impact of direct marketing on donation behavior and identifying those donors most likely to conduct transactions in the future.


Journal of Marketing | 2014

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

George Knox; Rutger van Oest

Although customer complaints are a well-studied aspect of business, no study has measured the impact of actual complaints and recoveries on subsequent customer purchasing. The authors develop a customer base model to investigate the effectiveness of recovery in preventing customer churn. They calibrate it on panel data that track actual purchases, complaints, and recoveries for 20,000 new customers of an Internet and catalog retailer over 2.5 years. Complaints are associated with a substantial increase in the probability that the customer stops buying, but the size of the increase depends on prior customer experiences: prior purchases mitigate the effect, and their impact is long-lasting, whereas prior complaints exacerbate the effect, but their impact is short-lived. Thus, unless the customer leaves the company after a complaint, or a second failure occurs shortly after the first, the relationship quickly returns to normal. Recovery counters the effect of the complaint but, in almost all cases, does not entirely offset it. The authors use simulation to translate the results to financial impact and discuss implications for researchers and managers.


Marketing Science | 2017

Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Hannes Datta; George Knox; Bart J. Bronnenberg

Constructing a unique panel data set of individual consumers’ listening behavior on digital music platforms, e.g., iTunes and Spotify, we study the effect of adopting streaming services on individual music consumption. Achieving quasi-randomization via a matching procedure, we estimate the changes in quantity, variety and new music discovery after adopting a streaming service like Spotify. Adopting streaming services leads to substantial increases in quantity, variety in any measure, plays of new content, and discovery of new favorites. It is also associated with a large drop in concentration. We document that adopting Spotify leads to more discovery of highly valued music. Relative to using iTunes, adopting Spotify raises repeat listening for consumers’ best new discoveries, although - consistently with the marginal variety on Spotify being free - lowers repeat listening for the average new discovery relative to non-adopters. We discuss the implications for platforms, labels, artists, and consumers.


Journal of Marketing | 2011

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

David R. Bell; Daniel Corsten; George Knox


Manufacturing & Service Operations Management | 2007

Simple Models of Discrete Choice and Their Performance in Bandit Experiments

Noah Gans; George Knox; Rachel Croson


International Journal of Research in Marketing | 2009

The Consumer's Rent Vs. Buy Decision in the Rentailer

George Knox; Jehoshua Eliashberg


International Journal of Research in Marketing | 2011

Extending the BG/NBD: A Simple Model of Purchases and Complaints

Rutger van Oest; George Knox


Archive | 2010

Unplanned Buying on Shopping Trips

David R. Bell; Daniel Corsten; George Knox


International Commerce Review | 2008

The power of planned uncertainty

David R. Bell; Daniel Corsten; George Knox


Archive | 2010

A First-Passage Time Model for Predicting Inactivity in a Contractual Setting

Andre Bonfrer; George Knox; Jehoshua Eliashberg; Jeongwen Chiang

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Rutger van Oest

Erasmus University Rotterdam

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David R. Bell

University of Pennsylvania

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Andre Bonfrer

Singapore Management University

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Jeongwen Chiang

Hong Kong University of Science and Technology

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Noah Gans

University of Pennsylvania

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