George M. Galambos

Impact of service orientation at the business level

In the current business environment in which companies are under increasing pressure not only to increase revenue but also to respond quickly to changing market conditions, companies will be successful only if they transform themselves and become on demand businesses. In this paper we describe the changes needed to effect this transformation, and in particular, we describe the important role played by componentization and by service orientation. We discuss the way componentization enables a business to operate in a value net, a network of partnerships with customers and suppliers supported by real-time information flows and information technology systems. We also describe the need for service orientation to achieve seamless integration of business components. We illustrate these ideas with a case study from the rental car business. Finally, we describe IBM activities in this area and the resulting methods and tools that help businesses deal with these challenges.

Services ecosystem

Summary form only given. Services businesses have become very exciting growth opportunities for the industry. How to design, model, and implement business services using IT technology is becoming a challenging issue. With the introduction of service-oriented architecture (SOA) and Web services, componentizing enterprises and services based on patterns has paved a way to running a successful services business. In this talk, the author describes the services ecosystem, methodology and supporting techniques used to build, operate, and manage business services.