George Tsourvakas

Public Television Programming Strategy Before and After Competition: The Greek Case

This study analyzes the changes introduced to public television programming by commercial competition. The examination of Greek television programs from 1987-1989, before free competition began, and 1990-1992, after competition was introduced, reveals after competition public television broadcasters developed similar programs to those of their private counterparts.

Intensive Competition and Company Failures in Subscription Television: Some European Experiences

There are many different views concerning competitive strategies in the digital age. Some argue that free competition leads to a price war; others that regulated competition leads to cost leadership or diversification at an optimum price level. By examining some case studies of European subscription television, this article investigates the consequences of competitive behavior of Greek companies and their European counterparts. The evidence presented in this article suggests that, in the digital TV market, under conditions of free competition, aggressive expansionist policies have failed to generate sufficient demand for the services offered by the companies, although they have increased costs, and eventually, lead to financial crisis.

Techniques to Enhance the Transmission of Quality Programs by Private Television Channels in Europe

Over the last years there has been a change in the structure of the European television market. The dominant private television stations as well as new forms of electronic communication, like cable television and Internet, have established a new role in communications. The question is whether private television channels can draw up a quality program in this role.The two standard approaches in Europe, namely, regulating intervention and free competition, do not suffice to provide an answer. For this reason, the present study aims to analyze two alternate tools for the exertion of policy, that is, the creation of incentives and the self-regulation of media organizations, in the hope that answers will be provided as to what ways the European private television can employ in order, on the one hand, to be financially effective and, on the other, to have a quality program.

The motivation of journalists within local newspapers

Abstract This paper analyzes the motivation of Greek journalists who work for local newspapers. A literature overview on intrinsic motivation and extrinsic incentives leads us to the hypothesis that Greek journalists working for local newspapers are motivated more by intrinsic reasons than by extrinsic incentives. The second part of the paper discusses empirical evidence from data collected through a national survey. Results show that for most of the journalists in local newspapers security and personal relation issues are more important than bonus and promotion rules.

Internal and External Competition for Advertising Revenues in the Greek Radio Market

This study investigates both the internal competition for advertising revenues among radio stations and the external competition with other media. The study of the advertising revenues of the Greek radio market from 1988 to 2007 shows that there is a low concentration in the sector, allowing low barriers to entry. However, the radio market is inferior to other media regarding advertising revenues. A key reason is the constant decrease of the advertising cost, something that in the future may affect the intensity of competition and the quality of radio station content.

Leadership Styles in the Top Greek Media Companies: Leading People with a Mixed Style

Media companies are different from manufactures and other commercial organizations. They have both measurable economic goals and nonmeasurable social responsibilities. Leading these companies is a difficult task. The main issue is that an appropriate leadership style for media people must balance business and political goals. In this study, semi-structured interviews were used to collect data about Greek media leaders. The research explores and identifies the leadership style of CEOs heading the top media companies in Greece. These findings indicate that media leaders use a mixed leadership style involving both transformational and transactional styles in order to anticipate the peculiar external and internal media environment.

Integrating Learning and Work in the Newspaper Industry: A Comparative Study of Greek and Swiss Journalists

Abstract This paper investigates comparatively the extent to whichGreek and Swiss newspaper firms have established a learning-oriented corporate culture and enacted human resource development policies facilitating lifelong both individual and organizational learning and advancement. The results suggest that although Swiss newspaper firms are closer to their transformation into learning organizations than Greek ones, both industries display organizational learning inhibiting deficiencies that need to be handled by newspaper managers.

Emergent Success Factors for Entrepreneurial E-media Companies:

Abstract The present study investigates the factors that positively influence the efficacy of e-media business models. Taking into consideration the extant literature that mentions the ineffectiveness of the subscription model, we try to investigate new factors that contribute to the success of e-media business models. Based on previous research, we examine the following five factors: specific content, innovation, multiple revenue sources, interactivity and media brand communities. In-depth case study analysis of three successful e-media companies is conducted in order to define whether each of the factors is considerable for e-media business models or not. Our results indicate that specific content, innovation, interactivity and media brand communities constitute significant features for e-media models while multiple source revenues are not a necessary factor for success. Finally, based on our results, various suggestions are proposed for entrepreneurial companies.

Market Structure and Innovation Policies in Greece

The Greek news media markets show a dual market structure. They experience an increase in the level of concentration but also an increase in the number of news media companies. Many of these new entrants in the broadcast industry operate without a license. This chapter also shows that the news media industry was hit very hard during the recent economic crisis. Many companies had to close down and the scarcity of funding of activities increased. Many media companies focused on the reduction of costs instead of improving quality or stimulating innovation. Although, the Greek government had a strong presence and influence on the media landscape, it did not develop a regulatory framework. Nowadays, despite the existence of rules supporting the development of large media companies, the news media markets are still experiencing fierce competition, are highly concentrated and offering low-level of content quality and technological innovations. The Greek media are following approaches and methods from abroad even without the necessary adaptations or a proper plan for implementation and modifications.

A Report on Museum Branding Literature

Recent social, financial and technological developments have changed dramatically both the NPOs’ and museums’ activities and orientation. Today, museums striving for their viability are urged on marketing and branding orientation. Despite its importance, still museum branding is a neglected research field. This is the first paper to remedy this problem by classifying the recent research by 2016 on museum branding. Drawing on a review of 33 papers this study categorizes the available research relating to the NPOs and museum branding. Therefore, the findings should make a major contribution to research on NPOs and museum/cultural marketing by serving a classification of the recent literature and by recommending both new research venues and profitable managerial recommendations to museums practitioners and scholars.