Georgiana Luna Batinga

Christmas, consumption and materialism: discourse analysis of children’s Christmas letters

El estudio de la lealtad a los destinos turisticos no ha tenido el protagonismo esperado, considerando la importancia de la repeticion de visitas a un lugar. Uno de los factores que podria influir en el aumento de esta lealtad es la confianza. Asi, conocer el papel que cumple esta variable sobre la lealtad es de gran relevancia. Desde este punto de vista, el estudio analiza la relacion confianza-lealtad y considera una nueva configuracion de la confianza. En concreto, se propone un modelo, en el que la lealtad esta determinada por la confianza en a) los atractivos, b) los servicios y c) las personas del destino turistico. Despues de aplicar un cuestionario a los visitantes de estos lugares turisticos, se comparo con un modelo propuesto por medio de ecuaciones estructurales, previo analisis psicometrico de todos los datos y de la validez de las escalas de medicion. Los resultados muestran que la confianza tiene una influencia directa sobre la lealtad, centrada en los atractivos y las personas que habitan el lugar

A beleza na escuridão: um “olhar” sobre a experiência de consumo por mulheres deficientes visuais em serviços de beleza e estética (Beauty in darkness: a “look” on the consumer experience of visually impaired women in beauty and aesthetic services)

This work aims to report results of a survey that aimed to investigate the universe of the visually impaired, specifically women who are visually impaired, as consumers of beauty services and aesthetics. The qualitative study and “ethnographic inspiration” theoretically grounded to us visually impaired subjects, consumption and experience in consumer services in order to discover the symbolic aspects portrayed on these issues and how visually impaired women experience their experiences and build their meanings. It can be seen in the discussion of the results that the consumption of beauty services and aesthetics is a kind of credential that enables women with visual disabilities usually live their routines at the same time allowing them showing own tastes and styles making them visible to society. These considerations reinforce the idea that each social group has its own forms of (re) construction and manipulation of meanings, in sum, the same product or service can (and always has) meanings constructed socially and culturally otherwise. Keywords: Visual Impairment. Consumer Experience. ConsumerCultureTheory. Beauty.