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Dive into the research topics where Georgios Zervas is active.

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Featured researches published by Georgios Zervas.


Journal of Marketing Research | 2017

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Georgios Zervas; Davide Proserpio; John W. Byers

Peer-to-peer markets, collectively known as the sharing economy, have emerged as alternative suppliers of goods and services traditionally provided by long-established industries. The authors explore the economic impact of the sharing economy on incumbent firms by studying the case of Airbnb, a prominent platform for short-term accommodations. They analyze Airbnbs entry into the state of Texas and quantify its impact on the Texas hotel industry over the subsequent decade. In Austin, where Airbnb supply is highest, the causal impact on hotel revenue is in the 8%–10% range; moreover, the impact is nonuniform, with lower-priced hotels and hotels that do not cater to business travelers being the most affected. The impact manifests itself primarily through less aggressive hotel room pricing, benefiting all consumers, not just participants in the sharing economy. The price response is especially pronounced during periods of peak demand, such as during the South by Southwest festival, and is due to a differentiating feature of peer-to-peer platforms—enabling instantaneous supply to scale to meet demand.


Management Science | 2016

Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud

Michael Luca; Georgios Zervas

Consumer reviews are now part of everyday decision-making. Yet, the credibility of these reviews is fundamentally undermined when businesses commit review fraud, creating fake reviews for themselves or their competitors. We investigate the economic incentives to commit review fraud on the popular review platform Yelp, using two complementary approaches and datasets. We begin by analyzing restaurant reviews that are identified by Yelps filtering algorithm as suspicious, or fake ― and treat these as a proxy for review fraud (an assumption we provide evidence for). We present four main findings. First, roughly 16% of restaurant reviews on Yelp are filtered. These reviews tend to be more extreme (favorable or unfavorable) than other reviews, and the prevalence of suspicious reviews has grown significantly over time. Second, a restaurant is more likely to commit review fraud when its reputation is weak, i.e., when it has few reviews, or it has recently received bad reviews. Third, chain restaurants ― which benefit less from Yelp ― are also less likely to commit review fraud. Fourth, when restaurants face increased competition, they become more likely to receive unfavorable fake reviews. Using a separate dataset, we analyze businesses that were caught soliciting fake reviews through a sting conducted by Yelp. These data support our main results, and shed further light on the economic incentives behind a businesss decision to leave fake reviews.


Journal of Lightwave Technology | 2005

Dynamic optical-network architectures and technologies for existing and emerging grid services

Dimitra Simeonidou; Reza Nejabati; Georgios Zervas; Dimitrios Klonidis; Anna Tzanakaki; Mike O'Mahony

This paper presents solutions towards an efficient and intelligent network infrastructure for Grid services, taking advantage of recent developments in optical-networking technologies. Two lambda-Grid network architectures based on extensions to existing wavelength-switched network infrastructure are discussed. These network solutions aim to provide a user-centric Grid environment, specifically for data-intensive and e-science applications. Furthermore, a novel solution towards an intelligent and ubiquitous photonic-Grid network based on optical burst switching (OBS) is proposed. The proposed solution utilizes active optical burst-switched routers and advanced protocols in order to provide a programmable photonic-Grid network infrastructure for evolving data-intensive and emerging Grid applications.


IEEE Communications Magazine | 2015

Next generation sliceable bandwidth variable transponders

Nicola Sambo; Piero Castoldi; Antonio D'Errico; Emilio Riccardi; A. Pagano; Michela Svaluto Moreolo; Josep M. Fabrega; Danish Rafique; Antonio Napoli; Silvano Frigerio; Emilio Hugues Salas; Georgios Zervas; Markus Nölle; Johannes Karl Fischer; Andrew Lord; Juan Pedro Fernandez-Palacios Gimenez

This article reports the work on next generation transponders for optical networks carried out within the last few years. A general architecture supporting super-channels (i.e., optical connections composed of several adjacent subcarriers) and sliceability (i.e., subcarriers grouped in a number of independent super-channels with different destinations) is presented. Several transponder implementations supporting different transmission techniques are considered, highlighting advantages, economics, and complexity. Discussions include electronics, optical components, integration, and programmability. Application use cases are reported.


Optics Express | 2013

Experimental demonstration of an OpenFlow based software-defined optical network employing packet, fixed and flexible DWDM grid technologies on an international multi-domain testbed

Mayur Channegowda; Reza Nejabati; M. Rashidi Fard; Shuping Peng; Norberto Amaya; Georgios Zervas; Dimitra Simeonidou; Ricard Vilalta; Ramon Casellas; Ricardo Martínez; Raul Muñoz; Lei Liu; Takehiro Tsuritani; Itsuro Morita; Achim Autenrieth; J.P. Elbers; Pawel Kostecki; Pawel Kaczmarek

Software defined networking (SDN) and flexible grid optical transport technology are two key technologies that allow network operators to customize their infrastructure based on application requirements and therefore minimizing the extra capital and operational costs required for hosting new applications. In this paper, for the first time we report on design, implementation & demonstration of a novel OpenFlow based SDN unified control plane allowing seamless operation across heterogeneous state-of-the-art optical and packet transport domains. We verify and experimentally evaluate OpenFlow protocol extensions for flexible DWDM grid transport technology along with its integration with fixed DWDM grid and layer-2 packet switching.


IEEE Communications Magazine | 2015

Next generation elastic optical networks: The vision of the European research project IDEALIST

Antonio Napoli; Marc Bohn; Danish Rafique; Alexandros Stavdas; Nicola Sambo; Luca Poti; Markus Nölle; Johannes Karl Fischer; Emilio Riccardi; A. Pagano; Andrea Di Giglio; Michela Svaluto Moreolo; Josep M. Fabrega; Emilio Hugues-Salas; Georgios Zervas; Dimitra Simeonidou; Patricia Layec; Antonio D'Errico; Talha Rahman; Juan Pedro Fernandez-Palacios Gimenez

In this work we detail the strategies adopted in the European research project IDEALIST to overcome the predicted data plane capacity crunch in optical networks. In order for core and metropolitan telecommunication systems to be able to catch up with Internet traffic, which keeps growing exponentially, we exploit the elastic optical networks paradigm for its astounding characteristics: flexible bandwidth allocation and reach tailoring through adaptive line rate, modulation formats, and spectral efficiency. We emphasize the novelties stemming from the flex-grid concept and report on the corresponding proposed target network scenarios. Fundamental building blocks, like the bandwidth-variable transponder and complementary node architectures ushering those systems, are detailed focusing on physical layer, monitoring aspects, and node architecture design.


IEEE Communications Magazine | 2006

A view on enabling-consumer oriented grids through optical burst switching

M. De Leenheer; Pieter Thysebaert; Bruno Volckaert; F. De Turck; Bart Dhoedt; Piet Demeester; Dimitra Simeonidou; Reza Nejabati; Georgios Zervas; D. Klonidis; Mike O'Mahony

As grid computing continues to gain popularity in the research community, it also attracts more attention from the enterprise and consumer levels. Applications in these domains generate large amounts of jobs, with individual jobs having only modest resource requirements. In this article, a novel architecture to realize a highly scalable and flexible platform for consumer-oriented grids is proposed. The architecture is based on an optical burst switched network, complemented with an advanced control and signaling plane. The architecture, functionality, and interfaces of all the relevant entities are presented and issues, current initiatives, and future directions for the control and management of these grid networks are discussed.


IEEE\/OSA Journal of Optical Communications and Networking | 2013

Introducing node architecture flexibility for elastic optical networks

Norberto Amaya; Georgios Zervas; Dimitra Simeonidou

A large number of factors generate uncertainty on traffic demands and requirements. In order to deal with uncertainty optical nodes and networks are equipped with flexibility. In this context, we define several types of flexibility and propose a method, based on entropy maximization, to quantitatively evaluate the flexibility provided by optical node components, subsystems, and architectures. Using this method we demonstrate the equivalence, in terms of switching flexibility, of finer spectrum granularity, and faster reconfiguration rate. We also show that switching flexibility is closely related to bandwidth granularity. The proposed method is used to derive formulae for the switching flexibility of key optical node components and the switching and architectural flexibility of four elastic optical node configurations. The elastic optical nodes presented provide various degrees of flexibility and functionality that are discussed in the paper, from flexible spectrum switching to adaptive architectures that support elastic switching of frequency, time, and spatial resources plus on-demand spectrum defragmentation. We further complement this analysis by experimentally demonstrating flexible time, spectrum, and space switching plus dynamic architecture reconfiguration. The implemented architectures support continuous and subwavelength heterogeneous signals with bitrates ranging from 190 Mb/s, for a subwavelength channel, to 555 Gb/s for a multicarrier superchannel. Results show good performance and the feasibility of implementing the architecture-on-demand concept.


Optics Express | 2014

Software defined networking (SDN) over space division multiplexing (SDM) optical networks: features, benefits and experimental demonstration

Norberto Amaya; Shuangyi Yan; Mayur Channegowda; Bijan Rahimzadeh Rofoee; Yi Shu; M. Rashidi; Yanni Ou; Emilio Hugues-Salas; Georgios Zervas; Reza Nejabati; Dimitra Simeonidou; Benjamin J. Puttnam; Werner Klaus; Jun Sakaguchi; Takaya Miyazawa; Yoshinari Awaji; Hiroaki Harai; Naoya Wada

We present results from the first demonstration of a fully integrated SDN-controlled bandwidth-flexible and programmable SDM optical network utilizing sliceable self-homodyne spatial superchannels to support dynamic bandwidth and QoT provisioning, infrastructure slicing and isolation. Results show that SDN is a suitable control plane solution for the high-capacity flexible SDM network. It is able to provision end-to-end bandwidth and QoT requests according to user requirements, considering the unique characteristics of the underlying SDM infrastructure.


IEEE\/OSA Journal of Optical Communications and Networking | 2009

Multi-Granular Optical Cross-Connect: Design, Analysis, and Demonstration

Georgios Zervas; M. De Leenheer; Lida Sadeghioon; D. Klonidis; Yixuan Qin; Reza Nejabati; Dimitra Simeonidou; Chris Develder; Bart Dhoedt; Piet Demeester

A fundamental issue in all-optical switching is to offer efficient and cost-effective transport services for a wide range of bandwidth granularities. This paper presents multi-granular optical cross-connect (MG-OXC) architectures that combine slow (ms regime) and fast (ns regime) switch elements, in order to support optical circuit switching (OCS), optical burst switching (OBS), and even optical packet switching (OPS). The MG-OXC architectures are designed to provide a cost-effective approach, while offering the flexibility and reconfigurability to deal with dynamic requirements of different applications. All proposed MG-OXC designs are analyzed and compared in terms of dimensionality, flexibility/reconfigurability, and scalability. Furthermore, node level simulations are conducted to evaluate the performance of MG-OXCs under different traffic regimes. Finally, the feasibility of the proposed architectures is demonstrated on an application-aware, multi-bit-rate (10 and 40 Gbps), end-to-end OBS testbed.

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Yi Shu

University of Bristol

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