Gerardo Marti

The Adaptability of Pentecostalism: The Fit between Prosperity Theology and Globalized Individualization in a Los Angeles Church

Abstract A main theme in the study of global Pentecostalism is its adaptability to the modern world system; yet, the way in which adaptability “works” is not well theorized. Hannah Arendt’s analysis of “the private and public realm” and Ulrich Beck’s description of “individualization and self-culture” offer heuristic frameworks for understanding how prosperity theology is well-suited to macro-historical patterns that address the growing individualization of everyday life, especially in relation to uncertain career paths and risk-oriented work structures. Arendt’s and Beck’s theoretical conceptualizations move away from sect-like notions of Pentecostals cultivating a bounded system among the non-Spirit-filled natives. Instead, their theoretical conceptualizations reveal Pentecostalism — especially in its prosperity orientation — to be fully compatible with individualization processes experienced by and demanded from today’s workers. A case study of the ministry of Oasis Christian Center to Hollywood entertainment industry workers illustrates connections between the Prosperity/Word of Faith orientation of the congregation and overarching processes of individualization.

Global Pentecostalism and Ethnic Identity Maintenance among Latino Immigrants: A Case Study of a Guatemalan Neo-Pentecostal Congregation in the Pacific Northwest

Protestantism has been considered particularly weak for sustaining ethnic boundaries among immigrants. Recognizing the global adaptability and indigenization of Pentecostalism, however, we expect that immigrants from more pentecostal nations will likely retain their Protestantism in ways that affirm their ethnic identity. Using ethnographic data, our research demonstrates how a Guatemalan pentecostal church in Oregon successfully preserves its homeland culture, revealing how the structure of Pentecostalism at La Iglesia de Restauracion (affiliated with Elim churches) sustains ethnic continuity with its native indigenous culture. This Latino Protestant church affirms Pentecostalism’s capacity to encourage transnational relationships through a variety of social mechanisms, including provision of ethnic symbols and a space to use them, use of homeland languages (both Ki’che and Spanish), and promotion of a homegrown leadership. Moreover, the doctrinal division between “world” and “church” discourages assimilation into American culture while simultaneously reinforcing maintenance of “godly” indigenous practices that are legitimated as appropriately religious.

A sociologist learns to study religion

It took a very long time before I encountered the systematic study of religious processes and dynamics as a distinctive and expansive area of scholarship. Using an autobiographical account, I trace the development of my scholarship in the social scientific study of religion. I have now experienced a great diversity of approaches to the study of religion. Driven by insatiable curiosity and knowing that no one can capture religion comprehensively, I now am committed to stimulating imaginative, rigorous, and wide-ranging developments in religious scholarship. We require new, inventive, and even incompatible approaches to our study of religion if we ever hope to try adequately grasping the richness of religion.