Gerda Reith

Gambling and the Contradictions of Consumption A Genealogy of the "Pathological" Subject

This article argues that the emergence of “problem gambling” as a distinct social phenomenon is the result of a particular convergence of discourses and socioeconomic formations that express the underlying contradictions of late-modern consumer societies. Although historically gambling has been criticized for undermining the ethic of production, today the notion of problem gambling is articulated in terms that are oppositional to the ideology of a “consumption ethic” based on the values of self-control, self-actualization, responsibility, and reason. This is related to wider socioeconomic trends whereby the decline of external forms of regulation is matched by rising demands for individual self-control, which is conducted through consumption. In the case of gambling, the liberalization and deregulation of the industry and the simultaneous expectation that individual players govern themselves express the tensions inherent in consumer capitalism and create the conditions for the emergence of the problem gambler as a unique historical type.

Uncertain Times The Notion of ‘Risk’ and the Development of Modernity

This article examines the ways in which understandings of uncertainty have evolved during the development of modernity, and in particular, how they are expressed in the notion of ‘risk’. It demonstrates how this concept is embedded in socio-economic contexts and grounded in particular temporal orientations, specifically as expressed in notions of determinism and indeterminism. It suggests that, although the concept of risk initially embodied an orientation to the future as something that was predictable and open to human intervention, transformations in the structure of capitalism mean that its utility is now to be found in its role as a guide for action in late modern societies, in which the future has ‘collapsed’ into an indeterminate present.

Beginning gambling: The role of social networks and environment

This article reports findings from the first phase of a longitudinal, qualitative study based on a cohort of 50 gamblers. The overall study is designed to explore the development of ‘gambling careers’. Within it, this first phase of analysis examines the ways that individuals begin gambling, focusing on the role of social relationships and environmental context in this process. Drawing on theories of social learning and cultural capital, we argue that gambling is a fundamentally social behaviour that is embedded in specific environmental and cultural settings. Our findings reveal the importance of social networks, such as family, friends and colleagues, as well as geographical-cultural environment, social class, age and gender, in the initiation of gambling behaviour. They also suggest that those who begin gambling at an early age within family networks are more likely to develop problems than those who begin later, amongst friends and colleagues. However, we caution against simplistic interpretations, as a variety of inter-dependent social factors interact in complex ways here.

Gambling careers: a longitudinal, qualitative study of gambling behaviour

This article presents findings from a five year study of ‘gambling careers’ designed to explore the ways that individuals move in and out of problematic behaviour over time. A longitudinal qualitative methodology was used to investigate patterns of stability and change in a cohort of 50 problem and recreational gamblers. The study found that change, rather than stability, was the norm in gambling behaviour and identified four different trajectories of behaviour: progression, reduction, consistency and non-linearity. Drawing on rich narrative accounts of respondents’ gambling behaviour, the study begins to suggest reasons for these different types of movement, highlighting the role of material factors such as employment, environment and social context in each. It concludes that gambling behaviour is highly variable over time, and recommends that future research focus on patterns of behaviour rather than on ‘types’ of gamblers.

Lost in the game: Narratives of addiction and identity in recovery from problem gambling

This article explores the ways that individuals experience recovery from gambling problems. Arguing against reductive, bio-medical models of addiction, we adopt a broadly interpretive epistemology to analyse gamblers’ narratives of recovery. Using data from a longitudinal qualitative study of ‘gambling careers’ we suggest that processes of behaviour change are embedded in wider social relations and revolve around shifting concepts of self-identity. This involves processes of biographical and temporal reconstruction which are grounded in material circumstances, particularly those relating to money and social relationships. Various configurations of recovery exist, but common to all is a dynamic temporal reorientation and an increased sense of agency and authenticity as individuals move into a future that they feel they have some control over. These narratives suggest that experiences of gambling addiction and recovery, and the self-concepts that accompany them, are fluid and contextual and that ‘managing’ gambling is about re-shaping the self in culturally appropriate ways. It is hoped that aspects of this analysis may be of relevance for understanding the narrative dimensions of addiction and recovery more generally.

Learning to gamble: early gambling experiences among young people in Denmark

This article presents results from the first phase of a longitudinal qualitative study of gambling among young people in Denmark. The longitudinal study is designed to capture the trajectories of young gamblers and to explore how social and cultural factors and processes impact on young peoples gambling careers. The first stage of analysis places a special emphasis on young peoples introduction to gambling and the social contexts of these early gambling experiences. Theoretically, this first study is guided by a symbolic interactionist approach. We conclude that early experiences with gambling are socially mediated and that significant social contexts such as the family and peer groups form important contexts of these early experiences. Our evidence suggest that becoming engaged in gambling is a social process involving a transfer of skills and knowledge in which novices learn how to play and to attribute specific meanings to gambling. Overall, our findings indicate that young people start gambling not because of purely individual characteristics or deviant motivations but through social processes within significant social networks. Implications for prevention and further research are briefly discussed.

Responsible gambling signage on electronic gaming machines, before and after the implementation of the United Kingdom Gambling Act: an observational study

The 2005 Gambling Act in Britain requires all gambling operators to satisfy responsibility codes as a condition of licence, such as signage on electronic machines, and in the venues in which they are located, encouraging responsible gambling and signposting help available. This observational study found that eighteen months prior to the implementation of the Act, only 4.1% of the 1351 electronic machines located in Glasgow City Centre displayed signs promoting responsible gambling and signposting the national Gamcare helpline. One month after the introduction of the Act, which stipulated that all machines must display such signage, this was only evident on 65% of machines. Other responsible gambling signage (posters, signs, leaflets, brochures) was not highly visible in either phase. These findings highlight two important points; first, most sectors of the gambling industry are not embracing the new social responsibility codes (or indeed even adhering to them); and, second, if licensing conditions are not made explicit, as is the case in Britain, the gambling industry can dictate what is meant by ‘responsible’ and so define what measures are sufficient to meet this criteria.

Exploring the relationship between gambling, debt and financial management in Britain

The issue of how and why gamblers end up in debt has received comparatively little attention in the literature. Data from the 2007 Adult Psychiatric Morbidity Survey (APMS) revealed that although problem gamblers were more likely than non-problem gamblers to have forms of financial debt, just under two-thirds of problem gamblers (62%) reported having no debt. Using a qualitative approach, this study aimed to explore the issue from the perspective of gamblers themselves through interviews with 27 purposively sampled gamblers drawn from participants who took part in the APMS and the British Gambling Prevalence Survey 2010. Analysis, using the Framework method, suggested the existence of four kinds of gamblers categorized by their approach to gambling spending and their approach to their general spending: ‘controlled gamblers’, ‘uncontrolled gamblers’, ‘uncontrolled spenders’ and ‘chaotic spenders’. Also proposed on the basis of these data is an ecological model which aims to capture the different levels of personal and environmental factors that influenced peoples financial decisions, including cognitive factors, control and compulsion, normative spending, resource and financial management, and the credit environment. The implications for practice are also discussed.

'The notorious gambling class': Patterns of gambling among young people in Denmark

ABSTRACT In this study, using a three wave qualitative longitudinal data set, we explored patterns of change in gambling behavior among a sample of young Danes. A total of 48 informants participated in all three sweeps of interviews. The overall aim was to explore the complexities and social contexts, as well as the subjective meanings that underlie gambling behavior changes. We identified four different types of gambling pathways, each illustrating different types of movement over time: intensification; reduction; stability, and those that were non-linear. Our overall finding was that transitions or oscillations in behavior are more common than a progressive linear gambling pattern, and that these changes are affected by a number of contextual factors. The implications for further research and policy are discussed.

On gambling research, social science, and the consequences of commercial gambling

Abstract Social, political, economic, geographic and cultural processes related to the significant growth of the gambling industries have, in recent years, been the subject of a growing body of research. This body of research has highlighted relationships between social class and gambling expenditure, as well as the design, marketing and location of gambling products and businesses. It has also demonstrated the regressive nature of much gambling revenue, illuminating the influence that large gambling businesses have had on government policy and on researchers, including research priorities, agendas and outcomes. Recently, critics have contended that although such scholarship has produced important insights about the operations and effects of gambling businesses, it is ideologically motivated and lacks scientific rigour. This response explains some basic theoretical and disciplinary concepts that such critique misunderstands, and argues for the value of social, political, economic, geographic and cultural perspectives to the broader, interdisciplinary field of gambling research.