Gian Luigi Corinto

La TV degli agricoltori. The Italian television broadcasting for farmers until 1970

Questo lavoro cerca di confermare l’ipotesi che, in Italia, la televisione di stato abbia avuto anche il ruolo di formare flip agricoltori, almeno fino alla fine degli anni ’60 del secolo scorso. A questo scopo, sono stati raccolti dati presso le Teche Rai di Firenze per compararli con l’evoluzione della politica agraria. Il risultato della ricerca conferma che il partito della Democrazia Cristiana ha usato anche le trasmissioni televisive per sostenere il programma di trasformazione della classe lavoratrice in imprenditori e non semplici proprietari terrieri, dopo l’avvio delle Riforma agraria. Questo sostegno alla formazione agricola tramite la TV ebbe fine agli inizi degli anni ’70, quando la situazione sociale ed economica italiana era completamente mutata e la politica agricola europea terminava il periodo transitorio. Dopo il 1970, la televisione italiana dedicata all’agricoltura ha mutato la sua missione, smettendo quella della formazione professionale agricola per rivolgersi alla platea degli spettatori generalisti, mostrando i problemi produttivi e ambientali del settore nell’applicazione delle politiche di intervento pubblico, nazionale ed europeo.

Il turismo countryside delle Marche: caratteristiche territoriali e comunicazione on line

La ricerca, condotta nelle Marche secondo una prospettiva teorica di sviluppo locale, ha avuto l’obiettivo di individuare i determinanti del radicamento geografi- co delle imprese di countryside tourism (CT) e dell’impiego da parte delle stesse dei mezzi di comunicazione connessi all’uso del Web. Il lavoro definisce la categoria di CT e ne determina i caratteri territoriali e la capacita d’uso dei mezzi di comunicazione on line, seguendo l’obiettivo di verificare se le caratteristiche dei Sistemi Locali del Lavoro (Sll) influenzano la densita di offerta di CT e l’attitudine informativa-comunicativa delle imprese. Pur nel suo carattere esplorativo, l’analisi quantitativa ci consente di ritenere che condizioni favorevoli allo sviluppo del CT si localizzano dove e piu forte l’offerta turistica convenzionale e - nella Regione oggetto di studio - nelle aree interne, dotate di attrattive paesaggistiche, enogastronomiche, culturali fortemente distintive. Nei Sll a maggior grado di sviluppo e piu denso l’uso della comunicazione on-line, anche se questa propensione e influenzata da variabili territoriali diverse da quelle che favoriscono il radicamento del CT, essendo molto probabilmente influenzata da fattori idiosincratici.

CAP and Kyoto Conference: Taxation or Environmental Standards to Improve Carbon Sinks

The improvement of air good quality is a worldwide priority. The Kyoto Protocol, and the agreements achieved in the following process negotiation, have defined the LULUCF activities (land use, land use change, forestry) the industrialized countries have at disposal to reach the engagements of reduction of the climate emissions-changing. The CAP (Common Agricultural Policy) reform affirmed that the content of the policy will secure a multifunctional, sustainable and competitive agriculture throughout Europe. It will also be able to maintain the landscape and the countryside, make a key contribution to the vitality of rural communities and respond to consumer concerns and demands regarding food quality and safety, environmental protection and maintaining animal welfare standards. In regulation absence firms pollute into air CO2 without being held to pay a price of the service of assimilation of the greenhouse gases supplied from the agroforestry sector. The greater social efficiency of taxes than adopting reduction standard (as signed in the Kyoto Protocol) is demonstrated. In spite of that, the society has no general agreement on supporting farmers and the overcoming of practical problems following this policy remain as a narrow road. Despite the uncertainty of public policies, a practical purpose is then needed in sustainable forestry, considering the social advantage of financing afforestation, giving clear goals of being CO2 sinks.

Agro-food economics as culture economics: some inceptive reflections

The main objective of our work is to discuss the approach of economics of culture as an analytical perspective on agri-food sector. Then, the question we try to satisfy is which could difficulties researchers might encounter in such a perspective. In the next section we considered some doctrinal antecedents and theory literature. The third one is dedicated to some approach to areas of serious mismatching between mainstream theory economics and cultural standpoint, namely in the light of agro-food economy characteristics. The last paragraph illustrates the concluding remarks.

The Role of Women in the Sustainability of the Wine Industry: Two Case Studies in Italy

The chapter aims at analyzing whether female entrepreneurs have some distinctive capacities than men in managing business within the Italian wine industry and if these skills are useful for the sustainability of their farms and the whole sector. After the sketch of the women situation in the Italian agriculture and in the wine sector, we have analyzed two case studies located in two wine regions, Tuscany and Sardinia, by having meetings and interviewing two wine women. The two regions are quite different for the general condition of winemaking and for the internationally perceived image. Furthermore, the two informants have different family histories and manage different dimensioned farms. Our findings are that these two female entrepreneurs, even starting from different general conditions, have been able to use their own leading capabilities in the improvement of business and in collective regional and national initiative of wine promotion. Basing economic decisions on formal and/or contextual training, they have introduced innovations in farming, winemaking, and marketing in a specific way. We can say they have been someway slower, less hasty, and even more effective than men in involving collaborators with a charismatic heading and attracting other entrepreneurs in doing business. The role of women in farming has been too long underrated by society and the policymakers, who, on the contrary, should provide more specific attentions to the female capacity to foster the sustainability of their own farms and the wine Italian industry.

Un bosco urbano a Palermo: una sfida per il rilancio della “biodiversità sociale”

Both researchers and urban designers show an increasing attention to urban forestry. Even in Italy, with a couple of decades delay, cities are planting forests within the urban borders or in neighborhoods, most considering the necessity to adopt natural patterns. This work aims at giving the first results of a stakeholder analysis (SA) about the plantation of a forest in the urban 1 Sezione Ambiente e Territorio, Dipartimento di Scienze della Formazione, dei Beni Culturali e del Turismo, Università degli Studi di Macerata. gianluigi.corinto@unimc.it, enrico.nicosia@unimc.it. Culture della sostenibilità ISSN 1972-5817 (print), 1973-2511 (online) ANNO VIII N. 15/2015 I semestre: 19-33 DOI 10.7402/CdS.14.070

The Stakeholder Analysis: A Contribution Toward Improving Impact of Rural Policy

Since more than a decade agricultural economists pay more attention to CAP’s effects evaluation as a consequence of a larger social request for understanding what impacts are generated by the adoption of Rural Development Policy. The EU 2020 strategy fosters a political shift from the market liberalization processes toward policies promoting stability and equity, in addition to environment protection and social inclusion. Thus, CAP will have to be better evaluated by both quantitative and qualitative tools in order to understand the role of local communities in RDP implementation. In studying the role of wine tourism, in particular the successful case of Young Wines Exhibition of Sardinia and the failure of the “Verdicchio di Matelica” Wine Road (Ancona), the use of stakeholder analysis has shown positive contribution in evaluating the role of social actors in success/failure of RDP implementation. This work aims at discussing the necessity to use a more holistic evaluation method, mainly focusing on possibilities and difficulties of involving local social actors and policymakers.

A “global garden” is possible: urban and rural life, and forestry

“In the next 20 years, Homo sapiens, ‘the wise human’, will become Homo sapiens urbanus in virtually all regions of the planet.” UN-Habitat (2008) “Nature is not merely ‘nice.’ It is not just a matter of improving ones mood, rather it is a vital ingredient in healthy human functioning.” Kaplan (1992) “The sustainability of the Third Landscape, of diversity, of biological future, is connected to human number, mainly to practices utilized by humans.” Clément (2006) Not only is there empirical evidence of the nexus between forests and human life, but it is also the subject of multidisciplinary studies involving professionals from many different disciplines: foresters, architects, sociologists, urban planners, rural policymakers and even psychologists. If the human population continues to grow, the worlds forests will exist only in the framework of societal needs. The worlds forests play a multifaceted and fundamental role both in urban and rural areas, in productive and environmental realms. Thus, global attention is required for devising effective forestry policy, even if it appears utopian. Humans can cultivate the entire planet, but in the long term should support an intrinsic millennial perspective for nature and biology, in relation to both cultivated (urban and rural) and uncultivated lands. Ultimately, the globe is a small and fragile “garden” and sustainable development will be possible by embracing the “technocentric” vision of sustainability. The main forest product worldwide is still roundwood, which provides revenue for landowners and workers. However, the non-market benefits provided by forests are fundamental in both the country and the city, and could alleviate the dire environmental conditions in urban areas, where the majority of the worlds people are already living. A global governance of sustainability can support the worlds forests, and all natural resources, only by taking into account human numbers.

Una nota bibliografica

I1 Centro Studi di Estimo e di Economia Territoriale, in occasione di questo Convegno in onore della figura e dell’opera di Vittorio Niccoli, oltre alla profonda e articolata relazione del Prof. Sebastiano Di Fazio ha predisposto una bibliografia scientifica eseguita dal Prof. Francesco Malacarne. A questa esauriente ricerca eseguita dal Malacarne che ha reperito ben 117 titoli di V. Niccoli, si aggiunge una indagine bibliografica di carattere, direi, logistic0 con l’obiettivo di localizzare i lavori disponibili presso la Facolta di Agraria di Firenze, che ospita la Segreteria del Ce3.E.T. L’indagine e stata, poi, estesa anche alla Biblioteca Nazionale di Firenze. Gli archivi consultati presso la Facolta di Scienze Agrarie e Forestali di Firenze sono stati quelli del Dipartimento Economico Estimativo Agrario e Forestale, che riunisce gli ex Istituti economici ed estimativi agrari, dell’Istituto di Agronomia e Coltivazioni Erbacee, dell’Istituto di Meccanica Agraria e Meccanizzazione, della Biblioteca Centrale della Facolta stessa. Per inciso, vorrei dire subito che presso tale Biblioteca esiste un notevole «Fondo Niccoli)), donato dall’illustre Maestro e che e costituito da 254 titoli di vari argomenti attinenti all’agricoltura.