Gianvito Lanzolla

Closing the Technology Adoption–Use Divide The Role of Contiguous User Bandwagon

A firm may readily subscribe to a new technology but then fail to use it. This article advances existing technology diffusion theory by bringing in a new construct that can explain the likelihood of technology use after adoption. The authors define contiguous user bandwagon and show how this information diffusion mechanism can help in explaining the time to technology use. They test their hypotheses using data on the adoption and use of e-procurement technology (N = 3,158) in the early phase of its diffusion. The authors find support for the hypothesis that contiguous user bandwagon is a strong antecedent of time to technology use.

The Digital Revolution is Over: Long Live the Digital Revolution!

Many businesses are now involved in the digital marketplace. Yet Jamie Anderson and Gianvito Lanzolla argue that the new reality of numerous companies offering overlapping digital products means that it is critical for managers to understand digital convergence and to observe the imperatives for remaining competitive.

Pioneering strategies in the digital world. Insights from the Axel Springer case

Abstract Digital technologies present some distinctive characteristics; they simultaneously enable pervasive connectivity, immediacy of interactions and wide access to data and computing power. Based on a detailed historical analysis of Axel Springer, we suggest that pioneering strategies in new markets created by the diffusion of digital technologies are negatively moderated by the fit between firms’ legacy core capabilities and those required to enter the new market. We then show that pioneering strategies in non-core legacy markets are instrumental in creating the capabilities necessary for the sustainability of first-mover advantages (FMA) in the legacy core markets. Finally, we show the role of managerial cognition as a key individual-level enabler in achieving pioneering advantages.