Gina Neff

Entrepreneurial Labor among Cultural Producers: ''Cool'' Jobs in ''Hot'' Industries

This article compares the work of fashion models and “new media workers” (those who work in the relatively new medium of the Internet as dot-com workers) in order to highlight the processes of entrepreneurial labor in culture industries. Based on interviews and participant-observation in New York City, we trace how entrepreneurial labor becomes intertwined with work identities in cultural industries both on and off the job. While workers are drawn to the autonomy, creativity and excitement that jobs in these media industries can provide, they have also come to accept as normal the high risks associated with this work. Diffused through media images, this normalization of risk serves as a model for how workers in other industries should behave under flexible employment conditions. Using interview data from within the fashion media and the dot-com world, we discuss eight forces that give rise to the phenomenon of entrepreneurial labor: the cultural quality of cool, creativity, autonomy, self-investment, compulsory networking, portfolio evaluations, international competition, and foreshortened careers. We also provide a model of what constitutes the hierarchy of “good work” in cultural industries, and we conclude with implications of what entrepreneurial labor means for theories of work.

Messy talk and clean technology: communication, problem-solving and collaboration using Building Information Modelling

We studied the organizational practices around Building Information Modelling, or BIM, in inter-organizational collaborations among architects, engineers and construction professionals in order to theorize how communication supports technology adoption. Using ethnographic observation and one-on-one interviews with project participants, we observed five teams on three different commercial and institutional building projects that each collaborated over periods of 8–10 months. In this paper, we argue that the dynamic complexity of design and construction processes requires what we call ‘messy talk’—conversations neither about topics on meeting agendas, nor on specified problems or specific queries for expertise. In messy talk interactions, AEC professionals contributed to innovation and project cohesion by raising and addressing issues not known by others. The communicative ‘affordances and constraints’ of BIM structured meeting conversations away from less structured, open-ending problem-solving and towards...

Permanently Beta: Responsive Organization in the Internet Era

How has the Internet influenced economic organization? Many approach this question strictly economically by examining the productivity gains from particular technological advances or the roles that dot-coms and other Internet-based organizations play with the economy. We approach this question differently—we move away from a macro-social analysis to consider the co-evolution of new technologies and organizational forms. In other words, how has the process of technological change in the Internet era influenced the way we organize economic activities? In this chapter we discuss how information technologies foster the emergent design and user-driven design of websites and other online media, as well as products and organizations off-line. We also consider how to mitigate the social costs of these changes. Permanently Beta Page 1  Gina Neff and David Stark, 2002 Permanently Beta: Responsive Organization in the Internet Era Gina Neff and David Stark Columbia University

A CASE STUDY OF THE FAILURE OF DIGITAL COMMUNICATION TO CROSS KNOWLEDGE BOUNDARIES IN VIRTUAL CONSTRUCTION

When can digital artefacts serve to bridge knowledge barriers across epistemic communities? There have been many studies of the roles new information and communication technologies play within organizations. In our study, we compare digital and non-digital methods of inter-organizational collaboration. Based on ethnographic fieldwork on three construction projects and interviews with 65 architects, engineers, and builders across the USA, we find that IT tools designed to increase collaboration in this setting instead solidify and make explicit organizational and cultural differences between project participants. Our study suggests that deeply embedded disciplinary thinking is not easily overcome by digital representations of knowledge and that collaboration may be hindered through the exposure of previously implicit distinctions among the team members’ skills and organizational status. The tool that we study, building information modelling, reflects and amplifies disciplinary representations of the building by architects, engineers, and builders instead of supporting increased collaboration among them. We argue that people sometimes have a difficult time overcoming the lack of interpretive flexibility in digital coordinating tools, even when those tools are built to encourage interdisciplinary collaboration.

Imagined Affordance: Reconstructing a Keyword for Communication Theory

In this essay, we reconstruct a keyword for communication—affordance. Affordance, adopted from ecological psychology, is now widely used in technology studies, yet the term lacks a clear definition. This is especially problematic for scholars grappling with how to theorize the relationship between technology and sociality for complex socio-technical systems such as machine-learning algorithms, pervasive computing, the Internet of Things, and other such “smart” innovations. Within technology studies, emerging theories of materiality, affect, and mediation all necessitate a richer and more nuanced definition for affordance than the field currently uses. To solve this, we develop the concept of imagined affordance. Imagined affordances emerge between users’ perceptions, attitudes, and expectations; between the materiality and functionality of technologies; and between the intentions and perceptions of designers. We use imagined affordance to evoke the importance of imagination in affordances—expectations for technology that are not fully realized in conscious, rational knowledge. We also use imagined affordance to distinguish our process-oriented, socio-technical definition of affordance from the “imagined” consensus of the field around a flimsier use of the term. We also use it in order to better capture the importance of mediation, materiality, and affect. We suggest that imagined affordance helps to theorize the duality of materiality and communication technology: namely, that people shape their media environments, perceive them, and have agency within them because of imagined affordances.

Construction to Operations Exchange: Challenges of Implementing COBie and BIM in a Large Owner Organization

Despite the transition from paper to digital media, hand-off of data and documents from construction to operations and facilities management is still cumbersome and often requires manual entry and duplication of effort. This paper presents initial findings from an ongoing pilot project that began in spring 2011 on a digital information exchange standard called COBie (Construction Operations Building Information Exchange). Through interviews with key participants, we analyze existing practices as well as proposed changes to be made to these practices. Across a large organization, digital information is not trusted—nor is information neutral. Information is connected to particular jurisdictions who currently control the creation and management of their own datasets. We found that despite availability of digital information, people generally prefer to obtain information from colleagues with direct knowledge of the project or from paper documents. Digital information was considered to be either too difficult to access or not viewed as trustworthy since digital data was not consistently maintained. As more digital information is amassed, including information from COBie and building information models, organizational cultures and practices need to be developed around these new datasets.

Theoretical Categories of Successful Collaboration and BIM Implementation within the AEC Industry

Researchers have found successful collaboration that spans organizational boundaries enhances the productivity of the design and construction process. Researchers and practitioners alike argue using Building Information Modeling (BIM) should lead to tighter collaboration and closer communication among project participants working in cross-organizational environments. Using data from observations over fifteen months of the integrated design process of a laboratory building project, the authors build a typology of the strategies of successful collaboration within the AEC industry. Then, using interview data from 70 architects, engineers and general contractors from across the U.S., we test our proposed typology to suggest how the collaboration process is implicated in inter-organizational BIM integration. The authors find that inter-organizational BIM-enabled projects and successful inter-organizational collaboration have shared theoretical categories: fostering integrated teams; implementing tools and strategies to encourage clear communication across the team; and developing transparent technology use. The authors argue that attempts at either will not be successful without first establishing the right social and organizational foundation that supports both collaboration and successful technology implementation.

Affordances, Technical Agency, and the Politics of Technologies of Cultural Production

Culture Digitally is a collective of scholars, gathered by Tarleton Gillespie (Cornell University) and Hector Postigo (Temple University). With the generous funding of the National Science Foundation, the group supports scholarly inquiry into new media and cultural production through numerous projects, collaborations, a scholarly blog, and annual workshops. For more information on projects and researchers affiliated with Culture Digitally, visit culturedigitally.org or follow @CultureDig).

THE REALITIES OF BUILDING INFORMATION MODELING FOR COLLABORATION IN THE AEC INDUSTRY

In this paper, we will report on how the introduction of a new technology, Building Information Models (BIM), is in the process of changing collaboration among architects, engineers, and builders. Using a multi-method study of comparative case studies and triangulation interviews, we have observed two building projects over an eight-month period, interviewed architects, engineers, general contractors and subcontractors, and we are able to create generalizable grounded theory about technology-supported collaboration. This rich ethnographic data enables the analysis of the ramifications of the existing frameworks of standards of practice and occupational boundaries for collaboration, and allowed us to identify the potential of new technology to change these frameworks. Technology is always embedded in a social context, and its successful adoption depends upon that context. Some in the building design and construction industry are pushing for new technological advancements along side collaborative delivery methods, but there remain a number of organizational questions that must be addressed, particularly in how to engage second and third tier consultants, suppliers and subcontractors who are not part of the primary architect-owner-contractor agreements. Where delivery methods alone will not address the inter-organizational challenges, strategies such as co-location support a stronger team orientation to the project through informal communication.

Messy Talk in Virtual Teams: Achieving Knowledge Synthesis through Shared Visualizations

Engineering teams collaborating in virtual environments face many technical, social and cultural challenges. In this paper we focus on distributed teams making joint unanticipated discoveries in virtual environments. We operationalize Dossick and Neff’s definition of “Messy Talk” as a process in which teams mutually discover issues, critically engage in clarifying and finding solutions to the discovered issues, exchange their knowledge, and resolve the issue. Can globally distributed teams use “Messy Talk” via virtual communication technology? We analyzed the interactions of four distributed student teams collaborating on a complex design and planning project using building information models (BIM) and the CyberGRID, a virtual world specifically developed for collaborative work. Their interactions exhibited all four elements of Messy Talk, even though resolution was the least common. Virtual worlds support real time joint problem solving by 1) providing affordances for talk mediated by shared visualizations, 2) supporting team perceptions of building information models that are mutable and 3) allowing transformations of those models while people were together in real time. Our findings suggest that distributed team collaboration requires technologies that support Messy Talk -- and iterative trial-and-error -- for complex multidimensional problems.