Giulio Malorgio

Quantity and quality regulation in the wine sector: the Chianti Classico appellation of origin

Purpose – This paper aims to illustrate the mechanisms for the economic regulation of quantity and quality in the Chianti Classico appellation of origin, focusing on the role of the sectorial organization in regulating the intermediary market, reinforcing the products identity and the reliability of the quality signal.Design/methodology/approach – Starting from some background elements (literature review and legislation framework) and given the supply chain organization and the main market mechanisms, the quantity and quality regulatory tools are illustrated and it is suggested how to improve the role of the sectorial organization in achieving the effectiveness of the system.Findings – Reinforcing the quantity constraint established by the production code, controlling and certifying the compliance process to the minimum quality standard from upstream grape production to downstream commercialization, reinforcing the link with the terroir and improving the promotional activity are some of the main strategi...

Forme organizzative e scelte strategiche per la valorizzazione dei vini a Denominazione di Origine

The objective of this paper is to analyze the supply chain organization of Appellation of Origin wines, identify the typologies of economic agents and characterize their strategic behaviour, in order to identify the link between product range choices, procurement strategies and typologies of vertical relationship along the production, processing and bottling stages. The aim is to identify the possible strategic options for the valorization of Appellations of Origin on the final market. We first provide a descriptive analysis of the wine bottling stage, by distinguishing bottlers according to the types of vertical relationship with upstream production and processing stages. Afterwards, we describe bottlers’ structural characteristics and strategic decisions concerning product range and procurement strategies. Then, a cluster analysis is conducted, in order to identify typologies of bottlers, according to structural and organizational characteristics and strategic decision. On the basis of the clusters identified, a description of the possible strategic options for the valorization of Appellations of Origin is then provided.

Exploring determinants of internationalisation: the case of late starters

Purpose The purpose of this paper is to explore the determinants of internationalisation among late starters in the wine sector. Strategic implications for small and medium enterprises (SMEs) in a young wine producing region are derived based on the findings. Design/methodology/approach Data were collected through a quantitative survey among 38 wineries that are engaged in export activity in the Romagna wine producing area (Italy). Both multivariate analysis of cardinal company data through multiple and fractional regression models as well as nonparametric analysis of Likert-type survey elements were carried out. Findings The study identifies several determinants that affect the export intensity of businesses in the sample: Resources within the business turn out to be important, as well as the choice of distribution partners. Characteristics of exported goods were found to differ on comparing intra- and extra-EU exports. Practical implications Competitiveness in the international marketplace is closely linked to the product quality, distribution network and productivity of a firm. Regional networks can help businesses to develop these factors, overcome export barriers and strengthen the competitiveness of a region as a whole. Originality/value This study investigated the determinants of internationalisation in a wine producing region which is considered a late starter of internationalisation in the wine industry and it is the first one spotlighting on a regional firm-level in the Italian wine industry.

La performance della filiera ortofrutticola di esportazione dei Paesi Terzi del Mediterraneo nel mercato europeo: tra concorrenza e cooperazione

The objective of this paper is to provide a focused analysis of the competitiveness of fruit and vegetable exports from two south Mediterranean countries (Egypt and Morocco).We first provide a brief overview of the export flows to the international market, which aims to analyze the dynamics of destination markets and the range of exported products. Then, competitiveness on the European (and Italian) market is analyzed. After an introductory analysis of the dynamics of the Egyptian and Moroccane market shares regarding eu (and Italian) F&V imports over the period 2000-2010 per product category, a Constant Market Share Analysis (cmsa) is developed. This method enables us to further analyze trade performance by splitting up the various imports from Egypt and Morocco into different components (market size, commodity composition, and competitiveness effect). Finally, we provide a discussion on the question of what extent imports from Egypt and Morocco and Italian production might substitute or complement each other and on a discussion on potential price and non-price competitiveness factors. This discussion is further developed with an analysis of third countries’ abilities to comply with the Italian market’s food safety requirements. The paper finishes with a discussion on the prospects for North-South cooperation.

International trade regulation and food safety: the case of Italian imports of fruit and vegetables from Southern Mediterranean Countries

The paper focuses on the implications entailed by the current EU food safety regulation on Italian firms importing fresh fruit and vegetables from Southern Mediterranean Countries. Its specific objectives are to identify the main benefits and difficulties of compliance with food safety regulation perceived by domestic operators and to provide recommendations on suitable policy intervention tools. The study was developed in three steps. Firstly, we provided an overall assessment of the compliance capacity of fruit and vegetables imported from Southern Mediterranean Countries, by means of secondary data gathered from the European Food Security Agency and the Italian Ministry of Health. Secondly, we formulated a set of research hypotheses on the main factors affecting compliance capacity according to the relevant scientific literature. Thirdly, based on these hypotheses, we carried out a direct survey on key players involved in fruit and vegetable imports in Italy, using a Delphi approach.