Giuseppe Nardin

Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty

The paper analyses the role that Premium Private Labels (PPLs) exerts on customer loyalty to the retailer, intended as behavioral and attitudinal. Specifically, the study investigates the mediating role of customer loyalty to the PPL (PPLL), highlighting its main antecedents. The paper contributes to the literature on store brands and customer loyalty in a twofold way. Firstly, it responds to the call for more research on customer loyalty to the retailer as a brand, a topic requiring more empirical evidence compared to store loyalty. Secondly, as many PPLs consist in local products labelled with a PDO/PGI brand too as vehicle to increase the perceived value of this store brand tier, the study would investigate the impact of this brand guarantee on PPLs proneness.

Organizing Creativity in the Italian Fashion Industry

This study investigates the forces that influence creativity management in the Italian fashion industry. Adopting a qualitative approach, the authors examine how the tensions between creativity and business interests are confronted. Their findings show that balancing these tensions requires organizational integration mechanisms that are contingent upon cognitive distance and time constraints. The variables that explain the transition toward new organizational solutions are discussed, and the central function of liaison roles, as knowledge intermediation mechanisms, is highlighted. Suggestions for further research are proposed.