Glen H. Brodowsky

A Cross-Cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters

Abstract Waiting is a source of frustration for most time-pressed consumers who often complain about waiting for services. While many different aspects of waiting have been studied, the reported research looks at waiting and its saliency in customer satisfaction across three cultures in three different service-consuming situations. The results indicate that waiting is a satisfaction driver. However, the dimension of waiting that is salient tends to vary across cultures and situations.

If Time Is Money Is It a Common Currency? Time in Anglo, Asian, and Latin Cultures

ABSTRACT Social time affects the timing and frequency of purchases, the hours consumers patronize businesses, and how long consumers expect products to last. Understanding how culturally based social time attitudes differ will help marketers tailor their offerings and messages to consumers whose concepts of time differ. This exploratory study combined related streams of time literature to examine constructs of social time differences across cultures. Drawing upon a sample of 1377 respondents from six countries representing three cultural groups (Anglo, Latin, and Asian), the study explores the similarity and differences of cultural social time differences among these three groups.

The Best of Times is Now A study of the gay subculture's attitudes toward time

Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subcultures temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior.

Leadership in “Confucian Asia”: a three-country study of justice, trust, and transformational leadership†

Increasing globalization and the economic uncertainty inherent in the recent financial crisis have strained the already tenuous commitment of many employees, making followers’ perceptions of justice and trust more critical now than ever before in retaining a loyal workforce. A model of leadership, organizational justice, trust, and work outcomes such as commitment and satisfaction, similar to the one tested in the US, was extended to three countries in the so-called “Confucian Asian Cluster” in the Global Leadership and Organizational Behavior Effectiveness (GLOBE) study. Data were collected from executives in: Mainland China (N=131), Singapore (N=246), and Taiwan (N=99). Results indicate that transformational leaders in the Mainland build trust through procedural justice and distributive justice; trust in the leader is, in turn, related to job satisfaction and commitment. Transformational leaders in Singapore work indirectly through both distributive and procedural justice mechanisms to build trust and work outcomes, and also directly through trust to influence satisfaction and commitment. Finally, leaders in Taiwan use transformational leadership to influence procedural justice, trust, commitment, and satisfaction. Implications are discussed for leaders attempting to foster committed and satisfied workers in light of challenging economic circumstances.

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach

Today, a firm may choose a brand name associated with one country, source parts in a second, and manufacture in a third low-labor cost-country (OECD & World Bank, 2015; Gereffi & Fernandez-Stark, 2...

As Seen on TV, and Now in a Marketing Classroom Near You: The Infomercial

This paper introduces the versatility and usefulness of an often overlooked, but handy-dandy marketing teaching tool – the analysis of infomercials. The concept was originally used in an undergraduate Marketing Communications course as a take home exam. However, having students analyze how infomercials reflect the use of various marketing communications tools related to the consumer decision process can be an effective assignment that can be used in various undergraduate and graduate level marketing classes.

Successful invention management: Formalizing the generation and validation of new product ideas

This study addresses the management of invention, a process centered on the development of new product ideas. Based on quantitative and qualitative data from 194 manufacturing companies (SIC 20–39), the authors suggest managing the invention process as a core capability to ensure success. The survey results add up to a clear message to managers striving to establish invention capability: Management must formalize the steps involved from idea inception to idea validation. The study begins with a discussion of present and future challenges facing invention management. This is followed by a three-step approach to formalizing the invention process. Next, common obstacles constraining formalized invention processes are addressed. The study concludes with a discussion of four principles focused on overcoming these obstacles.