Gonca Telli Yamamoto

Education 2.0

Purpose – The purpose of this paper is to predict the future of educational systems with developing technologies and to create the consciousness such forces affect in new educational circumstances.Design/methodology/approach – This paper is conceptual, and explores key issues on the horizon regarding education.Findings – The paper tries to determine the technological changes and some influences of social and cultural issues throughout education. The present situation of the education system and the entanglement of the transition to the new systems suggested are developed in this paper. Changing roles and parameters are also explained.Practical implications – With developing new technologies, traditional systems will be forced to yield to the new Education 2.0 systems.Originality/value – This article primarily highlights the future of educational systems.

Virtual Environments, Virtual Works, Virtual Lives?

Technological advances mostly in Internet and mobile technologies affect our lives in myriad ways. Globally, these technologies are used in many environments; the usage of these technologies also creates virtual environments. The concepts of time, place, language and boundaries disappear; many people from different countries and cultures can communicate with each other and work together. However, besides its benefits, working with many different people brings many problems to be solved such as time synchronization, language gaps, and cultural differences. To observe the problems of virtual environments as a case study, a virtual study group has been established between Turkish and American student groups. In this paper, the observations of this group study will be presented

The Effect of Promoter Incentive to the Smartphone Sales in Retail Chains: A Turkish Case

Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, companies are trying to do their best to increase the sales, for this reason technology stores are becoming important channels for the smartphone brands. These kinds of stores are also suitable for brand which wants to increase their sales in a short period of time. In these stores, dealer’s recommendation has becoming one of the key factors to affect consumer purchase decision in Turkey. The aim of our study is examine promoter incentive affect to the smartphone sales in technology chain stores. Promoters become key elements for the brands. So far, most of brands are allocate their brand promoters in technology stores to go one-step further from the other brands and affect consumer who get in the shop and looking for device. Our key question is if promoter’s sales performance increases for the specific brand with an incentive given by the dealer. We also want to search if there is an increase in specific brand smartphone sales with these incentives given to the sales promoters between all brands in these technology stores. Our expectation of promoter’s sales incentive system has positive affect to the sales. We finalize our study with a causal research designed to give proof for incentive affect with one of the global brand smartphone sales in Teknosa, which is the biggest chain store in Turkey.

Determination of the effectiveness of organosulfur compound in the leather industry by adenosine triphosphate (ATP) luminometer

Organosulfur compound is the world’s leading bactericide product for the leather industry. It was reported that it is highly effective for preserving salt and brine solutions, soaking liquors as well as processing materials. This research was conducted in a plant-processing cattle hide in Tuzla. Measurements were carried out at 24 h of wetting back- soaking baths into which was fed organosulfur containing commercial bactericide at the ratio of 0.02% at the beginning of soaking process every month for a year. The objective of this study was to examine the effectiveness of organosulfur compound commercially using adenosine triphosphate (ATP) luminometer. According to ATP test, organosulfur compound had enough effective bactericidal activity during the soaking process. Keywords : Leather industry, soaking, organosulfur compound, ATP.

SMS Promotion Effects on Consumer Behaviour: A Turkish Case

Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing is the most basic and widely used method of mobile marketing since the early days of mobile marketing. Beside of that, Smartphone development changed the Mobile Phone market characteristics and user habits, hence marketing communication methods changed and extended with many alternatives. The question is; after smartphone development, SMS marketing is still affecting consumer behaviour or not? So far, literature has been supporting that SMS marketing is an effective way to reach the consumer and it affects consumer behaviour. In our research, to examine effect of SMS marketing, we have made promotional sales campaign with SMS communication for a smartphone product in Turkey market. We have sent location base SMS through one of the biggest Telecom operator with addressing Operator shops and analysed the consumer behaviour result.

Leather and leather products industry in Turkey: Marketing developments

Leather industry covers many disciplines as sub-industries and it has played a driving role for the exports of Turkey for many years with the internal harmony of those sub-industries. However, the leather industry’s production orientedness seriously impacts sectoral development especially during the outbreaks of global crises. The augmentation of competition in the leather industry after 1995, rising barriers in penetration to global markets and the occurrence of international crises denote marketing as the leading problem in the world trade. Marketing has strayed from the conventional function and transformed into a structure used highly in various scales and in different environments. In this context, the identification of the situation in Turkey is important and necessary for the sectoral continuity in the milieu of global competition. This study identifies the marketing approaches in the leather industry through a face to face survey with the member companies of the association of leather industrialists.

Egitim hizmetlerinde müsteri memnuniyetini etkileyen faktörlerin belirlenmesine yönelik bir arastırma

Gunumuzde musteri ve musteri memnuniyeti, bir hizmetin veya urunun dolayisiyla bir kurulusun var olabilmesini etkileyen en onemli unsurlardan biri haline gelmistir. Egitim hizmetlerinde de musteri memnuniyetinin saglanmasi, oldukca onemli, gerekli ve vazgecilmez konulardan biridir. Egitim hizmetlerinde musteri memnuniyetini saglamak icin hatalarin, memnuniyetsizligi ortadan kaldirmayi saglayacak geriye donuk bilgilerin ve tepkilerin elde edilmesi ve buna gore gerekli duzenlemelerin yapilmasi gerekir. Ayrica uygulamalardaki basari ve basarisizliklarin belirlenmesine de ihtiyac vardir. Bunun icin bu konudaki orneklerin incelenmesi ve gelecekte egitim surecini iyilestirecek ve gelistirecek bulgulara sahip olunmasi zorunlulugu vardir. Bu calismada, uygulanan egitim programi ile egitim hizmetlerinde musteri memnuniyeti arasindaki iliskilerin incelenmesi, egitim programlarindaki hangi faktorlerin/degiskenlerin musteri memnuniyetini etkilediginin ortaya konulmasi amaclanmistir. Bu amacla Turkiye’de yonetici ve calisan egitimi veren bir egitim kurulusu tarafindan yapilan 213 egitim programina istirak eden 2095 katilimcinin egitim hizmetlerinden memnuniyeti, uygulanan egitim programlari acisindan incelenmistir. Anket calismasina dayali olarak yurutulen arastirmada egitim hizmetlerinde musteri memnuniyetini tek basina, egitici performansinin %27 oraninda, egitimde kullanilan ders malzemelerinin % 24,6 oraninda, egitim suresince diger katilimcilarla faydali iliskilerin kurulmasinin % 24,5 oraninda, egitimde edinilen bilgilerin iste kullanilmasinin % 23,9 oraninda ve egitim organizasyonunun ise % 19,9 oraninda etkiledigi bulunmustur.