nan Grimmer

The mix of qualitative and quantitative research in major marketing journals, 1993‐2002

Purpose – The purpose of this article is to determine the mix of qualitative and quantitative research published in major marketing journals.Design/methodology/approach – This study involved a content analysis of 1,195 articles published between 1993 and 2002 in three prominent marketing journals.Findings – It was found that 24.80 per cent of articles employed qualitative methods in some form, and 46.28 per cent quantitative research. The main justification provided for use of qualitative methods was the ability to provide more insight or a deeper understanding of the phenomenon under investigation. No increase was seen, however, in the amount (year by year) of qualitative research published over this period. This paper accounts for the continued dominance of quantitative research using linked historical, social and practical arguments.Practical implications – The issue of method is central to marketing research. Understanding of the actual (as distinct from espoused) orientation of marketing researchers ...

Britons and Saxons In Pre-Viking Wessex: Reflections on the Law 77 of King Ine

According to the Anglo-Saxon Chronicle, Saxons arrived in the south of Britain in the third quarter of the fifth century. Successive ship-loads of invaders progressively defeated the Britons of Kent, Sussex and southern Wessex, before moving north up the Thames Valley and beyond, establishing themselves over muchoftheterritory oftheRomano-Britons.2 Bedes His/aria ecclesiastica gentis Anglorum, on which a proportion of the early materia) in the Chronicle is based, tells of Angle, Saxon and Jutish mercenaries invited to protect Britain from foreign incursion, but who rebel against their ‘cowardly British’ patrons, their real intention being to subdue the island of for themselves.