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Dive into the research topics where Gunjan Malhotra is active.

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Featured researches published by Gunjan Malhotra.


Management of Environmental Quality: An International Journal | 2011

Water management: the obscurity of demand and supply in Delhi, India

Kaushal Misra; Gunjan Malhotra

Purpose – The purpose of this paper is to evaluate the possibilities of continuous water supply in New Delhi, India and nearby places; also to scrutinize/assess/recognize the role of the Municipal Corporation and Delhi Jal Board (DJB), the departments which take care of water supply and demand in the region.Design/methodology/approach – The paper takes the form of a case study and a literature review.Findings – The authors infer that there is a bright possibility of continuous water supply in the region, provided there is improvement of water supply networks, auditing of supplied water, educating people for water conservation and rain water harvesting and proper distribution by building underground reservoirs (UGR) in different areas.Originality/value – The conclusion and inferences of this research may enhance the existing literature on water supply, for the first time focusing on the Indian context, where there is no major problem in supply of water but the designed infrastructure creates shortages in t...


Business Perspectives and Research | 2012

An Empirical Research on Consumer Behaviour towards Small Car Segment in Indian Market

Gunjan Malhotra; Abhishek Nandi; Amitava Mukherjee

Indias automobile industry has undergone a remarkable transformation in the last decade. The small car segment (A1 and A2 segment compact cars) remains at the forefront of this growth story. The automotive industry in India grew at a Computed Annual Growth Rate (CAGR) of 11.5% over the past five years, and the growth rate in last FY2010-11 was impressive at more than 26% (Maruti Suzuki Ltd, Annual Report 2009-2010). This research paper focuses on customer perception towards various features of existing cars and tries to find the degree of consumer preferences about different automobile features which influences their buying behavior. The increasing disposable income of common people evolution of a sophisticated well off middle class and affordability of high quality cars fuels the growth of the Indian automobile sector. The research analyses 161 complete responses from northern region of India and suggests certain product aspects that the existing players should focus on more closely to allure the customers with better services and at the same time to retain the existing customers.


International Journal of Business Excellence | 2013

Comparative study of forced distribution and absolute rating performance management systems

Gunjan Malhotra; Amitava Mukherjee

This paper discusses mainly two systems of performance management, the forced distribution system and the absolute rating system. Both systems are in use in organisations. We make a comparative study between both these systems based on factors such as their effect on motivating employees, their effect on overall performance, employee perception and rating of each system, etc. It is then decided whether the organisations are following the right path in following a particular system. An analysis based on age group and seniority is conducted to determine the effect of seniority and greater work experience on employee perception towards performance management. We survey to find out under which system employees will be more comfortable to work. We also determine the fairness of each system according to employees. A somewhat new performance management system is also proposed in the end trying to eliminate the flaws in each system.


International Journal of Business Environment | 2011

Impact of socio-economic factors on deforestation rate: cross country analysis

Gunjan Malhotra

Global warming has paved the way to bringing countries of the world together to find a suitable solution for environment related problems. With rapid industrialisation, the countries of the world are facing problems of environmental degradation. One of them is the deforestation rate (DR). It is a matter of concern for all the countries of the world to protect their environment and become economically strong and grow. This paper is relevant as it considers the trade-off between DR (measure of environmental degradation) and various social and economic factors (measure of economic development) among countries. The findings show that the DR is not uniform amongst developed countries (DCs) and less developed countries (LDCs). Further it provides that per capita consumption of electricity (PCCE), per capita consumption of electricity square (PCCE2), average fresh water withdrawal, percentage of forest area and population growth are the factors affecting forest degradation across nations. The relationship betwee...


International Journal of Business Excellence | 2013

An empirical investigation towards Indian consumer’s preference over theme parks

Gunjan Malhotra; Jayanthi Ranjan

The type of theme parks nowadays available in India to the public covers a wide variety of businesses. The ratings for theme parks by consumers give an impetus in makings consumers informed about various travel and tourism products. The paper empirically investigates by studying first the theoretical information of the theme parks in India followed by empirical analysis of the visitor’s choice of the park. The first phase includes the information with respect to five major theme parks in India. The second phase includes survey technique to find why consumers visit a theme park. An empirical application is provided through descriptive and factor analysis, the selection of items is based on researcher’s judgement and focus group discussions. This study examines three factors that consumer’s perceive while visiting theme parks namely ethnic and cultural values; historical and entertainment factor.


International Journal of Business Competition and Growth | 2013

A comparison of consumer’s choice to brand packaged foods in India: an empirical investigation

Gunjan Malhotra; Jayanthi Ranjan

Brand packaged food have become famous in the Indian markets and retail general stores supply these products with sealed aluminium laminates. Ready-to-eat (RTE) snacks and food has reached a US


International Journal of the Built Environment and Asset Management | 2011

Consumer preference for entertainment parks in India

Jayanthi Ranjan; Gunjan Malhotra

5 billion market in year 2009. RTE foods do not require any cooking and can be consumed by just putting the packet in the boiling water or in the microwave for few seconds. That is ‘just heat and eat’. With the expansion of the retail markets in India the demand and popularity of RTE foods are on the rise. Through our study we wanted to determine the factors that affect the purchase decision of Indian consumers of RTE foods. We also wanted to understand the consumption patterns of the respondents in terms of taste, convenience and availability. The research is based on target of youth in the age of 20−30 years either working or studying in various colleges across India and studied their consumption pattern of RTE foods. We studied five major players in this market MTR, Aashirvaad, Kitchens of India, Haldiram’s and...


International Journal of Logistics Economics and Globalisation | 2011

Analysing export market for marine fisheries and seafood products in India

Gunjan Malhotra; Jayanthi Ranjan

This paper investigates the research question through empirical study on ever-increasing number of parks and many entertainment parks expanding their activities in India. This paper assesses empirically on how do the parks survive. This is pressed in the Indian context, where the entertainment park business is facing changes in the form of a more educated and increasingly youthful population who do not mind spending but demand quality, and visitors who are more thoughtful and discriminating about how the available resources of free time and disposable income are used. This paper attempts to analyse different entertainment parks situated in India and conducts a live empirical research on consumer?s choice behaviour in selecting the park. The authors hope that such information would be useful for researchers, consumers, practitioners and businessmen to open/expand/increase their portfolios further.


International Journal of Business and Globalisation | 2011

Analysing pre and post-liberalisation impact on Indian industries

Gunjan Malhotra

The purpose of the paper is to explore trends and demand of Indian marine fisheries and seafood exports to the USA and Japan. We have identified various parameters that affect the demand of these products from India. The results show that the factors like population and exchange rates have a positive effect on Indias export demand. This varies significantly among the USA and Japan due to different food requirements and the variety of products being exported from India. The USA primarily imports the crustacean and specialty segment of marine and seafood products whereas Japan imports almost all types of products.


IIMS Journal of Management Science | 2012

Impact of Futures Trading on Volatility of CNX Nifty

Gunjan Malhotra

The Gujarat economy has contributed in the overall economic development of India. The results show that key indicators like NVA, number of registrations, GFCF, FC, value of output and the employment prospects in the manufacturing units of Gujarat economy has increased and the liberalisation policies did not make much difference. The multiple regression equations reveal that liberalisation of this state has started way ahead in 1980s which have boost up the industrial growth. Therefore the new economic reforms in 1992 by the Indian Government could not impact much in this state. There is a major change noticed in the wool, silk and manmade fibre textiles and textile product, wood and wood products industries in the composition of industries in two-digit industries of Gujarat. From its traditional textile base, it has diversified into fields like chemicals, engineering, pharmaceuticals, food processing, agro-based industries, dairy, manufacture of textiles, cement and a host of new industries include the production of fertilisers and petrochemicals and other sectors.

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Jayanthi Ranjan

Institute of Management Technology

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Kaushal Misra

Institute of Management Technology

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