Gwo-Guang Lee

Customer perceptions of e‐service quality in online shopping

– This paper develops a research model to examine the relationship among e‐service quality dimensions and overall service quality, customer satisfaction and purchase intentions., – Data from a survey of 297 online consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modelling technique was used to test the research model., – The analytical results showed that the dimensions of web site design, reliability, responsiveness, and trust affect overall service quality and customer satisfaction. Moreover, the latter in turn are significantly related to customer purchase intentions. However, the personalization dimension is not significantly related to overall service quality and customer satisfaction., – Future research can use different methodologies, such as longitudinal studies, focus groups and interviews, to examine the relationship between service quality and customer purchase behaviour in online shopping contexts., – This study suggests that to enhance customer purchase intentions, online stores should develop marketing strategies to better address the trustworthiness, reliability, and responsiveness of web‐based services. Online stores can devote valuable corporate resources to the important e‐service quality attributes identified by this study., – This study developed the instrument dimensions of e‐service quality by modifying the SERVQUAL model to consider online shopping context. Moreover, the results of this study provide a valuable reference for managers of online stores, as well as for researchers interested in internet marketing.

Perceptions of senior managers toward knowledge‐sharing behaviour

Senior managers have shown an increasing interest in understanding and encouraging knowledge‐sharing behaviour in their organizations. However, very few empirical studies have examined senior managers’ perceptions of knowledge‐sharing behaviour. This study used Ajzens theory of planned behaviour (TPB) to develop and test a research model to assess the factors that influence encouragement of knowledge‐sharing intention and behaviour by senior managers. The data from a survey of senior managers in Taiwan were used empirically to test the proposed research model. Moreover, confirmatory factor analysis (CFA) was conducted to examine the reliability and validity of the measurement model, and the structural equation modelling (SEM) technique was used to evaluate the research model. The analytical results showed that the research model fitted the data well and the main determinants of enterprise knowledge‐sharing behaviour were the encouraging intentions of senior managers. Additionally, senior managers’ attitudes, subjective norms and perceived behavioural control were found to positively influence intentions to encourage knowledge sharing. Finally, research and practical implications were suggested.

Impact of organizational learning and knowledge management factors on e‐business adoption

Purpose – To examine the impact of organizational learning factors (training available, technical expertise, and knowledge level) and knowledge management processes (knowledge acquisition, knowledge application, and knowledge sharing) on e‐business systems adoption level.Design/methodology/approach – The data from a survey of 202 IS executives in Taiwan were used empirically to test the proposed research model. Moreover, confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modelling technique was used to evaluate the research model.Findings – The analytical results showed that organizational learning factors and knowledge management processes are closely related to the level of e‐business systems adoption. However, knowledge sharing did not significantly affect e‐business systems adoption level.Research limitations/implications – Future studies could seek an enhanced understanding of the impacts on the level of e‐business ...

Determinants of success for online communities : an empirical study

Although online communities can significantly facilitate collaboration among Internet users, the determinants of success of online communities have seldom been studied empirically. Using the updated DeLone and McLean information systems success model as a theoretical framework, this study proposes a research model to examine the determinants for successful use of online communities. Based on a survey of 165 community members, this study uses structural equation modelling (SEM) approach to investigate the research model. The analytical results strongly support the appropriateness of the research model in identifying the determinants of success of online communities. The analytical results also showed that system quality, information quality and service quality had a significant effect on member loyalty through user satisfaction and behavioural intention to use the online community. Finally, this study discusses the implications of these findings and offer directions for future research.

Effects of socio‐technical factors on organizational intention to encourage knowledge sharing

Purpose – To examine how socio‐technical factors (e.g. organizational climate and IT support) affect the intention to encourage knowledge sharing through their effects on three innovation characteristics: perceived relative advantage, compatibility, and complexity.Design/methodology/approach – The data from a survey of 154 senior executives in Taiwan were used empirically to test the proposed research model. Moreover, confirmatory factor analysis was conducted to examine the validity of the measurement model, and the structural model also was analysed to test the associations hypothesized in the research model.Findings – The results showed that organizational climate significantly influences perceived relative advantage, compatibility, and complexity, which in turn positively affected the intention to encourage knowledge sharing. Contrary to previous studies, this study found that IT support did not significantly affect the three innovation characteristics of knowledge sharing.Research limitations/implica...

Imitative innovation strategies

Purpose – Imitative innovation, defined as applying innovation in the same way in another organization, has been adopted by many companies. This paper seeks to focus on how a competent follower of RD exa...

KMS adoption: the effects of information quality

Purpose – By expanding the technology acceptance model, this paper aims to provide a research model for examining the impact of information quality and task technology fit on the adoption of KMS.Design/methodology/approach – To test the proposed research model, data are collected through a questionnaire survey sent to IT managers of 500 large companies in Taiwan.Findings – Based on the study, it is suitable to use a technology acceptance model to study adoption of KMS and explore how two external variables, information quality and task technology fit, affect the intention to adopt. Additionally, information quality has a directly significant effect on ease of use that users perceive and usefulness where fit between task and KMS is high.Research limitations/implications – A mass mailing of a somewhat lengthy, blind survey to busy managers produces a somewhat low response rate. Thus, the generalized nature of the findings is somewhat in question, making replication of the study in Taiwan important.Practical ...

Relationships of organizational culture toward knowledge activities

Purpose – This study seeks to explore factors affecting the implementation of knowledge activities, which are the organizational culture which many knowledge management programs adopt. The main problem under investigation is to assess the importance of organizational culture within an enterprise and to ascertain how it can ensure that knowledge activities would continue to be fitting and proper in an enterprise.Design/methodology/approach – An empirical survey was conducted in 154 Taiwanese companies to investigate understanding of the organizational cultures, determine enablers and barriers to implement knowledge activities.Findings – It is suggested that enterprises should adopt an entrepreneurial culture when establishing knowledge activities.Research limitations/implications – Since it was a mass mailing of a somewhat lengthy, blind survey to busy managers, the response rate was believed to be low. Even so, because of the low response rate, the generalized nature of these finds is somewhat in question...

Knowledge management system adoption: exploring the effects of empowering leadership, task-technology fit and compatibility

Knowledge management system (KMS) is emerging as a powerful source of competitive advantage, and plays an important role in managing an organisational knowledge. Therefore, how to improve the success rate for adopting a KMS becomes important. This study applies a technology acceptance model as its theoretical framework. Critical external variables, empowering leadership, task-technology fit (TTF) and compatibility are proposed as significant contributors to KMS. To test the proposed model, data were collected through a questionnaire survey sent to IT managers of 500 large companies in Taiwan. The results indicate that the perceptions of usefulness, ease-of-use and compatibility significantly affect behavioural intention. Empowering leadership, TTF and compatibility are significant predictors of perceived ease of use (PEOU); however, perceived usefulness is only influenced by compatibility and PEOU. Further, there is a positive and significant relationship between TTF and compatibility. Finally, this study also discusses the implications for practitioners.

Organizational mechanisms for successful IS/IT strategic planning in the digital era

As e‐business strategies have received growing attention from entrepreneurs, executives, investors and industry, information systems (IS)/information technology (IT) strategic planning has progressively come to be considered a critical method for developing a successful e‐strategy. However, despite the growing number of theoretical frameworks for IS/IT strategic planning, practical implementation faces several problems. Most importantly, numerous IS/IT strategic planning frameworks do not seem to realize that IS‐related problems are not merely technological, but are also caused by neglecting the interrelationship between IS/IT and organizational context. This study aims to identify and explore the key organizational mechanisms related to IS/IT strategic planning, and thus improve planning effectiveness. The proposed mechanisms provide a valuable reference for business managers or strategic planners who are initiating or conducting IS/IT strategic planning exercises in the digital era, and for researchers interested in information systems management.