Hanadi Haddad
Edith Cowan University
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Publication
Featured researches published by Hanadi Haddad.
Journal of Advertising Research | 2010
Stephen Dix; Steven Bellman; Hanadi Haddad; D. Varan
ABSTRACT This study used a sample of the general public in Australia to test whether programrelated interactive banners superimposed over commercials during programming breaks would reduce channel changing. Interaction with the banners reduced channel changes during the ad break by almost 40 percent, although interaction did distract viewers from optimally processing the ads. With the potential for advertising avoidance rates being driven up by digital video recorders, however, accepting reduced levels of advertising impact may be a necessary consequence of strategies designed to retain audiences, such as interactive loyalty banners.
Computers in Human Behavior | 2014
Steven Bellman; Anna Kemp; Hanadi Haddad; D. Varan
The International Journal on the Image | 2011
Stuart Medley; Hanadi Haddad
Journal of Advertising | 2010
Steve Dix; Steven Bellman; Hanadi Haddad; D. Varan
Archive | 2016
Stuart Medley; Christopher Kueh; Hanadi Haddad
Archive | 2013
Hanadi Haddad; Stuart Medley
Archive | 2013
Mark T Mcmahon; Hanadi Haddad; Stuart Medley
Archive | 2011
Stuart Medley; Hanadi Haddad
EdMedia: World Conference on Educational Media and Technology | 2011
Stuart Medley; Hanadi Haddad
Robinson, J.A. <http://researchrepository.murdoch.edu.au/view/author/Robinson, Jennifer A.html>, Rask, A., Bellman, S. <http://researchrepository.murdoch.edu.au/view/author/Bellman, Steven.html>, Haddad, H. and Varan, D. <http://researchrepository.murdoch.edu.au/view/author/Varan, Duane.html> (2009) Psychological drivers of interaction. Murdoch University. Audience Research Labs, Murdoch University, Murdoch, W.A. | 2009
J.A. Robinson; A. Rask; Steven Bellman; Hanadi Haddad; D. Varan
