Harper W. Boyd

Marketing consumer goods in Australia

Abstract Australia, the land o f the wallaby and the “outback,” has become a modern, industrialized nation. Due partly to American investment and influence in business practices, the picture o f the Australian business scene has changed enormously since the 1930s. Advertising, pricing, product lines, distribution, retailing, wholesaling, marketing, all are in a state o f transition. In the metropolitan areas (where 70 percent o f the population lives) the pattern o f buying is rapidly changing; mass media promotion has helped bring about consumer sophistication. Supermarkets, discount houses, and suburban shopping centers are replacing the small, neighborhood shop. Many dissimilarities between the market economies o f Australia and the United States are disappearing, and the authors feel that the two will resemble each other even more in the years to come.