Harry Haladjian

Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently

Objective: Although numerous studies describe the quantity and nature of tobacco marketing in stores, fewer studies examine the industry’s attempts to reach youth at the point of sale. This study examines whether cigarette marketing is more prevalent in stores where adolescents shop frequently. Design, setting, and participants: Trained coders counted cigarette ads, products, and other marketing materials in a census of stores that sell tobacco in Tracy, California (n  =  50). A combination of data from focus groups and in-class surveys of middle school students (n  =  2125) determined which of the stores adolescents visited most frequently. Main outcome measures: Amount of marketing materials and shelf space measured separately for the three cigarette brands most popular with adolescent smokers and for other brands combined. Results: Compared to other stores in the same community, stores where adolescents shopped frequently contained almost three times more marketing materials for Marlboro, Camel, and Newport, and significantly more shelf space devoted to these brands. Conclusions: Regardless of whether tobacco companies intentionally target youth at the point of sale, these findings underscore the importance of strategies to reduce the quantity and impact of cigarette marketing materials in this venue.

Selective nontarget inhibition in Multiple Object Tracking

We previously reported that in the Multiple Object Tracking (MOT) task, which requires tracking several identical targets moving unpredictably among identical nontargets, the nontargets appear to be inhibited, as measured by a probe-dot detection method. The inhibition appears to be local to nontargets and does not extend to the space between objects—dropping off very rapidly away from targets and nontargets. In the present three experiments we show that (1) nontargets that are identical to targets but remain in a fixed location are not inhibited and (2) moving objects that have a different shape from targets are inhibited as much as same-shape nontargets, and (3) nontargets that are on a different depth plane and so are easily filtered out are not inhibited. This is consistent with a task-dependent view of item inhibition wherein nontargets are inhibited if (and only if) they are likely to be mistaken for targets.

A Content Analysis of Web Sites Promoting Smoking Culture and Lifestyle

The present study examined smoking culture and lifestyle Web sites listed on Yahoo!, a popular Internet search catalog, to determine whether the sites were easily accessible to youth, featured age or health warnings, and mentioned specific tobacco brands. A content analysis of photographs on these sites assessed the demographics of individuals depicted and the amount of smoking and nudity in the photographs. The sample included 30 Web sites, all of which were accessible to youth and did not require age verification services to enter them. Cigarette brand names were mentioned in writing on 35% of the sites, and brand images were present on 24% of the sites. Nearly all of the photographs (95%) depicted smoking, 92% featured women, and 7% contained partial or full nudity. These results underscore the need for greater research and monitoring of smoking-related Internet content by health educators and tobacco control advocates.

Evidence for a shared mechanism used in multiple-object tracking and subitizing

It has been proposed that the mechanism that supports the ability to keep track of multiple moving objects also supports subitizing—the ability to quickly and accurately enumerate a small set of objects. To test this hypothesis, we investigated the effects on subitizing when human observers were required to perform a multiple object tracking task and an enumeration task simultaneously. In three experiments, participants (Exp. 1, N = 24; Exp. 2, N = 11; Exp. 3, N = 37) enumerated sets of zero to nine squares that were flashed while they tracked zero, two, or four moving discs. The results indicated that the number of items participants could subitize decreased by one for each item they tracked. No such pattern was seen when the enumeration task was paired with an equally difficult, but nonvisual, working memory task. These results suggest that a shared visual mechanism supports multiple object tracking and subitizing.

Segregating targets and nontargets in depth eliminates inhibition of nontargets in multiple object tracking

The present study investigated how object locations learned separately are integrated and represented as a single spatial layout in memory. Two experiments were conducted in which participants learned a room-sized spatial layout that was divided into two sets of five objects. Results suggested that integration across sets was performed efficiently when it was done during initial encoding of the environment but entailed cost in accuracy when it was attempted at the time of memory retrieval. These findings suggest that, once formed, spatial representations in memory generally remain independent and integrating them into a single representation requires additional cognitive processes.

Object-specific priming benefit enhanced during explicit multiple object tracking

OF THE THESIS OBJECT-SPECIFIC PRIMING BENEFIT ENHANCED DURING EXPLICIT MULTIPLE OBJECT TRACKING By HARRY HAROUTIOUN HALADJIAN Thesis Director: Dr. Zenon W. Pylyshyn The referential link between an external object and its corresponding mental representation has yet to be clearly defined. Visual indexes are primitive mechanisms that act as pointers to objects in a visual scene and can be linked to descriptive mental representations. These representations, or “object files”, have been demonstrated by object-specific preview benefits (OSPB), where a priming effect for object identity travels with the object in which information initially appeared. The present study explores OPSB effects during Multiple Object Tracking (MOT) to investigate the formation of object representations in a dynamic environment. All experiments reported used the MOT framework, where four identical circles moved unpredictably and independently on a computer screen. In Experiment 1, either one or two preview letters appeared briefly inside the circles during movement. At the end of the trial, one test letter appeared inside a circle and observers indicated whether or not the test letter matched any of the preview letters. Inter-stimulus intervals (ISI) between the preview and test letters

Multiple object tracking through temporal gaps created by the fading of objects

In three experiments, we examine whether the encoding of object location is used in Multiple Object Tracking. Observers were asked to track four target discs among eight identical distractors on a display where the same random-dot texture was used for object surfaces and display background. Stereoscopic glasses were used to create two display conditions: 3D (where objects appeared to float in front of the background texture) and 2D (where objects appeared on the background texture). In the 2D displays, disks were only visible while they moved and became indistinguishable from the background when they stopped. In 75% of the trials, the objects halted movement mid-trial for one, two, or four seconds.