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Dive into the research topics where Heather Crawford is active.

Publication


Featured researches published by Heather Crawford.


Services Marketing Quarterly | 2016

Servicing Students: Understanding Students’ Interactions with People and Processes Using Online Tools

Felicity Small; David Dowell; Heather Crawford

ABSTRACT The purpose of this study is to examine students’ experiences with online tools and how these tools can facilitate students’ interactions with peers, lecturers, content, and administration. The sample was drawn from five countries: Australia (n = 502), United States (n = 498), United Kingdom (n = 529), India (n = 618), and China (n = 569). ANOVA and MANOVA were used to analyze the results. The key findings are that students, across all five subsamples, find lectures the most important tool, online submission of assessments is the most satisfying, and online assessments are meeting expectations. Findings suggest e-learning should be focused on student-to-teacher and administration interactions.


Journal of Business Research | 2015

Humorous advertising that travels: A review and call for research

Heather Crawford; Gary Gregory


Human Resource Management Review | 2016

Attracting SIEs: Influence of SIE motivation on their location and employer decisions

Arnela Ceric; Heather Crawford


Cross Cultural Research Conference | 2009

Humor in Cross-Cultural Advertising: Comparing Australia, the United States and the People’s Republic of China

Heather Crawford; Gary Gregory; James M. Munch; Charles S. Gulas


Archive | 2013

Humour in new media

Heather Crawford


ACR Asia-Pacific Advances | 2011

Cross Cultural Responses to Humorous Advertising: an Individual Difference Perspective

Heather Crawford; Gary Gregory


Australian and New Zealand Marketing Academy Conference | 2008

Scale validation issues in situations of minimal cultural difference

Heather Crawford; Gary Gregory


British Academy of Management Conference | 2014

Global talent's location decision: the impact of intrinsic motivation and location branding

Arnela Ceric; Heather Crawford


Archive | 2013

Humour in new media: Comparing China, Australia and the United States

Heather Crawford


Cross Cultural Research Conference | 2013

Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis

Gary Gregory; Heather Crawford

Collaboration


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Gary Gregory

University of New South Wales

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Arnela Ceric

Charles Sturt University

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James M. Munch

University of Texas at Arlington

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Felicity Small

Charles Sturt University

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