Heather L. LaMarre

The Irony of Satire Political Ideology and the Motivation to See What You Want to See in The Colbert Report

This study investigated biased message processing of political satire in The Colbert Report and the influence of political ideology on perceptions of Stephen Colbert. Results indicate that political ideology influences biased processing of ambiguous political messages and source in late-night comedy. Using data from an experiment (N = 332), we found that individual-level political ideology significantly predicted perceptions of Colberts political ideology. Additionally, there was no significant difference between the groups in thinking Colbert was funny, but conservatives were more likely to report that Colbert only pretends to be joking and genuinely meant what he said while liberals were more likely to report that Colbert used satire and was not serious when offering political statements. Conservatism also significantly predicted perceptions that Colbert disliked liberalism. Finally, a post hoc analysis revealed that perceptions of Colberts political opinions fully mediated the relationship between political ideology and individual-level opinion.

When is Fiction as Good as Fact? Comparing the Influence of Documentary and Historical Reenactment Films on Engagement, Affect, Issue Interest, and Learning

This study advances documentary film effects research by comparing the influence of a political documentary with a historical reenactment film on narrative engagement, affect, learning, and interest. Using the Rwandan genocide as a context of study, a documentary film, The Triumph of Evil, and the historical reenactment fictional film, Hotel Rwanda, were examined. Results revealed significant differences between documentary and historical reenactment film exposure for affective responses and issue knowledge gain. However, increased issue interest and narrative engagement were not significantly different for the two stimulus groups, suggesting that dramatic fictional reenactments of socio-political events lead to increased issue interest as much or more than the live footage and factual account of events offered in a documentary. The results of this study are discussed in terms of their importance for key democratic outcome variables (e.g., knowledge and participation), along with suggestions for future documentary film research.

The Influence of Late-Night TV Comedy Viewing on Political Talk: A Moderated-Mediation Model:

This study is focused on the influence of late-night TV comedy viewing on political talk. It is posited that debate viewing serves as a mediator of this relationship, and age is argued to be a moderator of the association between late-night TV comedy viewing and debate viewing. More specific to age, it is hypothesized that the predictive value of late-night TV comedy for political debate consumption will be greater for those audience members who are younger. A secondary analysis of 2004 national Annenberg debate panel data provides evidence of a positive indirect effect of late-night TV comedy viewing on political talk through debate viewing, and the moderator of age functioned as predicted. Thus, this study details a series of positive unintended consequences of late-night TV comedy viewing on what are defined normatively as positive democratic communicative activities (i.e., debate viewing, political discussion), and these media effects are stronger the younger the voter.

Humor Works in Funny Ways: Examining Satirical Tone as a Key Determinant in Political Humor Message Processing

This multi-experiment study builds upon extant political entertainment theory, testing whether satire type (horatian versus juvenalian) cues varying processing mechanisms (message discounting versus resource allocation), and if consequential differences to argument scrutiny levels or message persuasiveness result. Using novel stimuli (e.g., animated cartoons, study one) and real-world late-night political satire (The Daily Show and The Colbert Report, study two), results suggest that satire type was a key antecedent in political humor message processing. Additionally, the varying mechanisms had differential effects on political argument scrutiny levels and message persuasiveness.

Does the Music Matter? Examining Differential Effects of Music Genre on Support for Ethnic Groups

Using data from a post-test only experiment with random assignment, this article examines whether differing music genres influence socially relevant decisions made by listeners. A sample of White college students was exposed to1 of 3 music genres during an ostensible waiting period, and was then asked to allocate funding to projects for different ethnic groups. Three music conditions—radical White power rock, mainstream rock, and Top 40 pop music—were examined to determine whether differential allocations to ethnic groups would emerge following music exposure. As expected, Top 40 pop music exposure led to equal allocations to the various ethnic groups. After listening to mainstream rock, participants allocated significantly higher budgets to White Americans compared to all other race groups. After listening to radical White power rock music, participants also allocated significantly higher budgets to White Americans, but changes in allocations to ethnic minority groups also emerged. Namely, African Americans and Arab Americans received particularly low funding from participants exposed to radical White power rock music.

A 16-month community-based intervention to increase aspirin use for primary prevention of cardiovascular disease.

Introduction Cardiovascular diseases are the leading causes of disability and death in the United States. Primary prevention of these events may be achieved through aspirin use. The ability of a community-based intervention to increase aspirin use has not been evaluated. The objective of this study was to evaluate an educational intervention implemented to increase aspirin use for primary prevention of cardiovascular disease in a small city in Minnesota. Methods A community-based intervention was implemented during 16 months in a medium-sized community in Minnesota. Messages for aspirin use were disseminated to individuals, health care professionals, and the general population. Independent cross-sectional samples of residents (men aged 45–79, women aged 55–79) were surveyed by telephone to identify candidates for primary prevention aspirin use, examine their characteristics, and determine regular aspirin use at baseline and after the campaign at 4 months and 16 months. Results In primary prevention candidates, regular aspirin use rates increased from 36% at baseline to 54% at 4 months (odds ratio = 2.05; 95% confidence interval, 1.09–3.88); the increase was sustained at 52% at 16 months (odds ratio = 1.89; 95% confidence interval, 1.02–3.49). The difference in aspirin use rates at 4 months and 16 months was not significant (P = .77). Conclusion Aspirin use rates for primary prevention remain low. A combined public health and primary care approach can increase and sustain primary prevention aspirin use in a community setting.

Working Through Political Entertainment: How Negative Emotion and Narrative Engagement Encourage Political Discussion Intent in Young Americans

This study examines how a political entertainment film (Man of the Year) can impact an individuals political discussion intent after the same political topic is made salient in a subsequent news story. In addition, a process of communication influence is assessed when the roles of negative emotion and narrative engagement are considered as potential mediators of the relationship between political entertainment film viewing and political discussion intent. Seven hypotheses serve as the foundation for this experimental study, and structural equation modeling was used to test these hypotheses. Results reveal there was no direct influence of political entertainment film viewing on political discussion intent, but there was an indirect effect through negative emotion. Furthermore, narrative engagement emerged as a predictor of political discussion intent and a mediator of the association between negative emotion and political discussion intent.

Examining the Intertextuality of Fictional Political Comedy and Real-World Political News

This study examines the intertextuality of a fictional political comedy and a political news article. In an experiment, participants watched the political comedy Man of the Year or a control film, read a politically relevant news article on electronic voting, and were asked their discussion intention about the political issue featured in the news article. Beyond direct effects, the mediating influence of elaboration about the politically relevant news article on discussion intent was analyzed. Results revealed no main effect of political comedy viewing on discussion intent, and no mediating effect of elaboration either. However, viewing the fictional political comedy was associated with higher levels of elaboration about the related news article, which shows evidence of intertextuality among media texts. Moreover, perceived external realism of the fictional political comedy was a significant positive predictor of discussion intent about the news article. Results also showed perceived external realism about the fictional political comedy to be a nearly significant moderator of the elaboration and discussion intent relationship. A broader discussion regarding the theoretical and practical implications of the findings is included.

A Normative Assessment of 2016 Political Convention Speech Exposure: Perceived Political Threats and Anticipated General Election Legitimacy

Political party conventions, rivaled only by general election debates, are media events that can affect democratic processes through their ability to reach a wide audience. Conventions hold a unique place in the American electoral system by serving as a pivot point between the nation’s primary and general election phases. From a normative perspective, the current study focuses on the degree to which consuming major political party convention speeches mitigates negative perceptions generated from the primaries on what citizens are anticipating for the general election. A national pre–post conventions panel survey of U.S. adults (N = 562) is utilized to address five hypotheses. The consumption of more convention speeches reduces the negative impact of perceived primary election threat on the anticipated legitimacy of the general election (i.e., positive normative effect), but also increases threat ambivalence associated with the conventions (i.e., negative normative effect). In addition, convention speech exposure generates a strong, positive direct effect on perceived general election legitimacy (i.e., positive normative effect). When judged from the standpoint of republicanism as a type of democratic theory, the positive influences of convention speech exposure outweigh this activity’s negative effects.