Heather Leona Gray

Applications and implementations of new media in corporate communications: An action research approach

Advances in new media and web technology are making it easier for organizations and their employees, suppliers, customers and stakeholders to participate in the creation and management of content. It is therefore, useful to understand how a corporate communication strategy can leverage these trends. Purpose; this paper discusses the take-up and use of new media in organizations, highlighting a current approach to implementation issues. Methodology/approach; we review and explore new media in organizations from three ecological layers: the social, discursive and technical, addressing who is communicating, the communication content and new media technology used. Findings; the paper recommends a customer-centered approach to implementing new media adoption in organisations using action research. Practical implications; new media and Web 2.0 services can be employed to work in tandem with conventional communication tools such as phone, fax and corporate intranets. Such a hybrid approach enables organizations to maintain and strengthen existing stakeholder relationships, but also reach out and build relationships with new stakeholders who were previously inaccessible or invisible. Research limitations/implications; academic literature is lagging behind the pace of technological change, and evaluation studies are limited.

Technology Leapfrogging in Thailand: Issues for the Support of eCommerce Infrastructure

We look at the difficulties and benefits of the implementation of newest technology in Thailand by the method of leapfrogging. In the investigation we find that a variety of issues influence the uptake of a new technology; namely the extent of the cultural shift, Government support and initiatives and the take up of these initiatives by the education and private sector in terms of R&D and training. We also examine and define areas fundamental to the preparedness of a nation for the introduction of electronic commerce; that is, telecommunications, Internet penetration & development, and technology Parks. We conclude with a recommendation to initiate a study of Information Technology education take‐up in universities to support technology leapfrogging initiatives implemented by the Thai Government, identifying a number of questions that need to be addressed. Further, a strategy to encourage small communities and businesses through community education programs is suggested, including a pilot project recommendation to test the successful implementation of this strategy in a community in Chiang Mai Thailand, that would also document the issues identified, including Government and cultural impacts, in order to establish a model that could be replicated and implemented in communities at large throughout developing countries.

Corporate Struggle with ICT in Thailand: A Case Study.

The paper discusses, through a case study, network implementation problems faced by Bangkok Investment Corporation1 (BIC), a foreign corporation in Thailand, following a proposal to adopt a centralized Customer Relationship Management (CRM) database system to support all offices and their mobile workforce. The case study is presented from an internal perspective and illustrates how a variety of elements within Thailand may contribute to inadequate telecommunications infrastructure and underdeveloped skill‐sets. We note that educational reforms, having slowed down in pace, restrict the availability of people with the required knowledge and skill‐sets, affecting the time and cost of implementation considerably. Highlighted in particular, is the dominance of teacher‐lead education, the lack of critical thinking skills development within the formal education system, and how such systems impose a constraint on the problem‐solving skills that are required of people working in the ICT sector. We conclude that it may be difficult to sustain a centralized CRM database accessible over a Wide Area Network in Thailand at this time without ongoing issues.

Real-time detection of shill bidding in online auctions: A literature review

Online auctions have become an increasingly popular and convenient way for conducting ecommerce transactions on the Web. However, the rapid surge of users participating in online auctions has led to auction fraud. Among the types of auction fraud, the most prominent is Shill bidding. Shill bidding is intentionally fake bidding by a seller on his/her own auction to inflate the final price. This can be accomplished either by the seller himself/herself or by someone colluding with the seller to place fake bids on his/her behalf. Therefore, it is difficult to manually investigate the large amount of auctions and bidders for shill bidding activities. Detecting shill bidding in real-time is the most effective way to reduce the loss result of the auction fraud. Researchers have proposed multiple approaches and experimented to control the losses incurred due to shill bidding. This paper investigates the real-time detection techniques of shill bidding. It also provides a brief overview of major work that has been conducted in shill bidding detection including both offline and real-time approaches. Furthermore, this paper identifies research gaps in the detection and prevention of shill bidding behaviours. It also provides future research issues and challenges to detect shill bidding in real-time.