Hector R. Lozada

Green Marketing Education: A Call for Action

Business schools have not been as cognizant of environmental or “green” issues as other professional schools. For example, law and public administration schools as well as the environmental sciences have offered courses in this area for at least ten years. Until recently, business schools’ responses have been minimal. The authors review the pioneering efforts of several institutions and the various tools available to interested marketing academics. They provide recommendations on how green concerns could be incorporated into the marketing curriculum.

PERSONALITY AND NEGOTIATION REVISITED

Previous studies on the relationship of individual personality differences to the negotiation process have yielded mixed findings. This inconsistency has made researchers skeptical of such relationships. In this study, personality variables conceptually related to negotiation and bargaining were investigated in an actual business setting using a questionnaire which 53 of 335 exporters returned. The relationship of four individual personality variables with the problem-solving approach in negotiation was evaluated using regression analysis. Results provide inconclusive support for the relationship between the personality variables of conciliatory predisposition, trusting nature, risk propensity, and equity sensitivity with problem-solving approach.

Green marketing in a unified Europe

Contents Preface * Introduction * How Corporate Executives Perceive Environmental Issues: Comparing Hungarian and Global Companies * Whats in a Label? Environmental Issues in Product Packaging * Forty Shades of Green: A Classification of Green Consumerism in Northern Ireland * Sustainable Development and International Business: A Holistic Perspective * Index * Reference Notes Included

Business Analytics in the Marketing Curriculum: A Call for Integration.

  Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for Marketing Education Review. We start with a call to action that underscores the importance of including analytics in developing marketing students’ skill sets and competencies. In response to the call for integration, five articles discuss analytics based on four pillars of the marketing curriculum: content, pedagogy, structure, and purpose.

PERSONALITY CORRELATES OF EQUITY SENSITIVITY FOR SAMPLES OF CANADIAN, BULGARIAN, AND MEXICAN BUSINESSPEOPLE

Equity sensitivity concerns perceptions of what is or is not equitable. Previous studies have shown that equity sensitivity is associated with ones relationship orientation. Relationships are also influenced by personality variables. As both personality and equity sensitivity influence relationships, equity sensitivity and personality may be correlated also; so, this study examined that possibility. The relations of equity sensitivity with 3 personality variables were explored across three culturally different samples. This allowed validation across cultures of the proposed equity-personality relationship which has traditionally been assessed in a U.S. setting. In general, personality-equity sensitivity relationship was not supported across the samples.