Helene Joffe

Climate change in the British press: the role of the visual

The present investigation identifies the key images that British newspapers use to represent climate change risks. In doing so, it widens the scope of the burgeoning literature analysing textual content of climate change media information. This is particularly important given visual informations ability to arouse emotion, and the risk perception literatures increasing focus on the importance of affect in shaping risk perception. From a thematic analysis of newspaper images, three broad themes emerged: the impact of climate change, personification of climate change and representation of climate change in graphical form. In particular, the depiction of climate change as an issue affecting domestic populations rather than just other areas of the world brings the threat closer to home. Challenging the perception that climate change is still a long‐term and future‐orientated threat, visual images concretise the risk by providing viewers with tangible examples of climate changes impact.

Neuroscience in the Public Sphere

The media are increasingly fascinated by neuroscience. Here, we consider how neuroscientific discoveries are thematically represented in the popular press and the implications this has for society. In communicating research, neuroscientists should be sensitive to the social consequences neuroscientific information may have once it enters the public sphere.

How the public engages with global warming: A social representations approach

The present study utilises social representations theory to explore common sense conceptualisations of global warming risk using an in-depth, qualitative methodology. Fifty-six members of a British, London-based 2008 public were initially asked to draw or write four spontaneous “first thoughts or feelings” about global warming. These were then explored via an open-ended, exploratory interview. The analysis revealed that first thoughts, either drawn or written, often mirrored the images used by the British press to depict global warming visually. Thus in terms of media framings, it was their visual rather than their textual content that was spontaneously available for their audiences. Furthermore, an in-depth exploration of interview data revealed that global warming was structured around three themata: self/other, natural/unnatural and certainty/uncertainty, reflecting the complex and often contradictory nature of common sense thinking in relation to risk issues.

The Centrality of the Self-Control Ethos in Western Aspersions Regarding Outgroups: A Social Representational Approach to Stereotype Content

This theoretical article presents a cultural-level analysis of stereotype content concerning derogated outgroups in the West. It proposes that the ethos of self-control is a key source of widespread thinking about outgroups, and thus a key factor in the social construction of certain groups as superior and others as inferior. Drawing on the social representations approach, the article complements and extends existing analyses of stereotype content that stem from social identity theory and the structural hypothesis. By emphasizing cultural values, particularly that of self-control of the body, it casts light on neglected sources of stereotype content such as its emotional, visceral and symbolic roots. Furthermore, by exploring other dimensions of the self-control ethos—linked to the mind and to destiny—the paper shows that derogated outgroups are often symbolized in terms of contravention of multiple aspects of self-control. Finally, the paper contributes to a cultural understanding of social exclusion by investigating the origin, production and diffusion of the symbolization of outgroups in terms of deficits in self-control.

The Power of Visual Material: Persuasion, Emotion and Identification

This paper integrates literature from the social sciences and humanities concerning the persuasive impact of visual material, highlighting issues of emotion and identification. Visuals are used not only to illustrate news and feature genres but also in advertising and campaigns that attempt to persuade their target audiences to change attitudes and behaviours. These include health, safety and charity campaigns, that attempt to socially engineer change in people’s beliefs, attitudes and behaviours. With the increasing presence of such visuals comes a more emotive media environment with which people are forced to engage, and, under certain circumstances, disengage.

How has neuroscience affected lay understandings of personhood? A review of the evidence:

The prominence of neuroscience in the public sphere has escalated in recent years, provoking questions about how the public engages with neuroscientific ideas. Commentaries on neuroscience’s role in society often present it as having revolutionary implications, fundamentally overturning established beliefs about personhood. The purpose of this article is to collate and review the extant empirical evidence on the influence of neuroscience on commonsense understandings of personhood. The article evaluates the scope of neuroscience’s presence in public consciousness and examines the empirical evidence for three frequently encountered claims about neuroscience’s societal influence: that neuroscience fosters a conception of the self that is based in biology, that neuroscience promotes conceptions of individual fate as predetermined, and that neuroscience attenuates the stigma attached to particular social categories. It concludes that many neuroscientific ideas have assimilated in ways that perpetuate rather than challenge existing modes of understanding self, others and society.

Public apprehension of emerging infectious diseases: are changes afoot?

Using social representations theory this paper casts light on the pattern of content that characterises the public response to emerging and re-emerging infectious diseases (EID). The pattern is: distancing the disease from the self/one’s in-groups; blame of particular entities for the disease’s origin and/or spread; and stigmatisation of those who have contracted it and/or who are represented as having intensified its spread. This pattern is not unique to EID but extends to many risks, making EID fruitful events for understanding public apprehension of potential dangers. This process may be driven by worry, fear and anxiety since when levels of these are low, as has arguably been the case with the 2009/10 “Swine Flu” pandemic, the pattern transforms. The distancing-blame-stigma pattern may also be transformed by growing reflexivity, a feature of late modern societies, as well as material features of the epidemic and “EID fatigue.”

Social Representations of Female Orgasm

This study examines womens social representations of female orgasm. Fifty semi-structured interviews were conducted with British women. The data were thematically analysed and compared with the content of female orgasm-related writing in two womens magazines over a 30-year period. The results indicate that orgasm is deemed the goal of sex with emphasis on its physiological dimension. However, the women and the magazines graft onto this scientifically driven representation the importance of relational and emotive aspects of orgasm. For the women, particularly those who experience themselves as having problems with orgasm, the scientifically driven representations induce feelings of failure, but are also resisted. The findings highlight the role played by the social context in womens subjective experience of their sexual health.

Social Representations of Earthquakes: A Study of People Living in Three Highly Seismic Areas

Much research on peoples seismic adjustment activity in highly seismic areas has assumed that low levels of adjustment are attributable to insufficient awareness of seismic risk. Empirical evidence for this assumption is weak, and there is growing appreciation of the role played by sociocultural and emotional variables in risk perception and behavior. This study explored these socio-cultural and emotional dimensions via 144 interviews and questionnaires, with matched samples of locals in Seattle (United States), Osaka (Japan), and Izmir (Turkey). The data showed that high awareness of possible seismic adjustment measures was not translated into behavior, with all sites demonstrating low adjustment uptake, though the North Americans adopted significantly more adjustments than the other cultures. Thematic analysis of the interview data suggested that adjustment behavior was undermined by anxiety, distrust, distancing self from earthquake risk and fatalistic beliefs. The paper concludes by recommending how culture-specific disaster mitigation plans may be developed to address these factors.

Gender on the Brain: A Case Study of Science Communication in the New Media Environment

Neuroscience research on sex difference is currently a controversial field, frequently accused of purveying a ‘neurosexism’ that functions to naturalise gender inequalities. However, there has been little empirical investigation of how information about neurobiological sex difference is interpreted within wider society. This paper presents a case study that tracks the journey of one high-profile study of neurobiological sex differences from its scientific publication through various layers of the public domain. A content analysis was performed to ascertain how the study was represented in five domains of communication: the original scientific article, a press release, the traditional news media, online reader comments and blog entries. Analysis suggested that scientific research on sex difference offers an opportunity to rehearse abiding cultural understandings of gender. In both scientific and popular contexts, traditional gender stereotypes were projected onto the novel scientific information, which was harnessed to demonstrate the factual truth and normative legitimacy of these beliefs. Though strains of misogyny were evident within the readers’ comments, most discussion of the study took pains to portray the sexes’ unique abilities as equal and ‘complementary’. However, this content often resembled a form of benevolent sexism, in which praise of women’s social-emotional skills compensated for their relegation from more esteemed trait-domains, such as rationality and productivity. The paper suggests that embedding these stereotype patterns in neuroscience may intensify their rhetorical potency by lending them the epistemic authority of science. It argues that the neuroscience of sex difference does not merely reflect, but can actively shape the gender norms of contemporary society.