Hélio Janny Teixeira

Risks and strategies in a Brazilian innovation – flexfuel technology

Purpose – The purpose of this paper is to analyse the importance of innovation in the industry; factors that condition technological competitiveness at Magneti Marelli Controle Motor; analyse the risks and opportunities involved in the process of diffusion and management of flexfuel technology. Design/methodology/approach – The methodological approach was qualitative/descriptive case study, supported by the theoretical framework on risk analysis and strategic analysis. Findings – In a Brazilian market context, new technologies need to make cars more competitive in cost/price terms. Magneti Marelli had an innovative and important role in the development and implementation of this technology. Thus, it achieved a higher share of market and recognition of its entrepreneurial character. Originality/value – There are few academic papers that relate the topics risk, strategy and Innovation. Moreover, the paper reports a successful case of Brazilian innovation in the global automotive industry.

Desenvolvimento Sustentável: análise das relações interorganizacionais na indústria de celulose e papel

The paper presents the outcomes of the application of a model of systematization of the process of analysis of the relations of influences between public and private agents geared towards sustainable development in the Alto Tiete region, within the Sao Paulo macro-metropolis, specifically within the paper and cellulose industry. For this purpose a theoretical framework was developed adjusted to the conflictive dynamics between economic, social and environmental interests. The theoretical support was reached through the composition of several conceptual approaches: Theory of Open Systems, New Institutional Economy and Networked Organizations. Research action was the method followed to deepen the study of the relations of those agents involved in the cellulose and paper industry in the municipality of Suzano. The illustration of the model´s application, with the data obtained, serves to show an analytical perspective for the study of the relations between those agents involved in economic activities, taking into account sustainable development.