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Henrik Andersen

New York City Law Department

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Publication

Featured researches published by Henrik Andersen.

Industrial Marketing Management | 2014

A relationship strategy perspective on relationship portfolios: Linking customer profitability, commitment, and growth potential to relationship strategy

Thomas Ritter; Henrik Andersen

Marketing Review St. Gallen | 2010

Building the foundation of a Firm’s market competence

Thomas Ritter; Henrik Andersen

Archive | 2012

Rethinking Loyalty in Business Relationships

Thomas Ritter; Henrik Andersen

Archive | 2012

Activating the Customer Universe

Henrik Andersen; Thomas Ritter

Archive | 2012

Living the Customer Universe

Henrik Andersen; Thomas Ritter

Archive | 2012

Identifying Customer Types - Inside the Customer's Mind

Henrik Andersen; Thomas Ritter

Archive | 2012

Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Henrik Andersen; Thomas Ritter

Archive | 2012

The Merger and Acquisition Universe

Henrik Andersen; Thomas Ritter

Archive | 2012

CUBEical Segmentation - the Platform for Achieving Market Leadership

Henrik Andersen; Thomas Ritter

Archive | 2012

CUBEical Implementation -how to Take the Lead

Henrik Andersen; Thomas Ritter

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Thomas Ritter

Copenhagen Business School

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