Henry Mayer

Advertising and Marketing: Current Australian Serials

These highly informal notes are based only on publications we see pretty regularly. Only one of them is intended for independent researchers. None of them except the Sample Survey Centres Newsletter is either enjoyable or stimulating. All yield a little for an observer. But the cost/benefit ratio is necessarily heavily loaded against such a person.

NSWIT Media Papers: Promising through Flawed

never made clear here how Gerdes and the team jumped from a given shot or combination of shotsao the much mare holistic notion of style. It surely cannot be that the isolated units were chosen simply because they can be computerized. Interaction is not explored systematically. Even more puzzling, it is never made clear how the meaning of styles was arrived at. Given agreement that we have polysemousness (multiplicity of meanings) on what grounds are some chosen? It cannot be any notion of sampling and then coders consensus since while the total number 01 shots might be limited this is not known to be the case for other possible meanings nor for the range of meanings. It will be necessary-maybe space was not available-for Or Gerdes to explain the rationale more fully. It is hardly proper to critize Part II in detail at present since only by an explication of the theoretical assumptions can one see what the team was after.

The Tribunal before Adelaide

The annual report of the Australian Broadcasting Tribunal 1977-1978 AGPS Canberra 1979 is presented.

ABT Children's Report (Revisited)

The Australian Broadcasting Tribunal Research Report on Television and Children Australia 1977/78 is presented. The report concluded that parents tend to exaggerate their control over viewing time and that they were not effectively regulating their childrens television viewing.

New Publications on Children and Television

A list of new publications on children and television is presented. It includes a publication of the Senate Standing Committee on Education and the Arts: Children and Television, the Papers of a Television, and Children Conference in 1978 and a research report on A Study of Childrens Television.

Auntie's Stocktaking

The article discusses the employees of the Australian Broadcasting Commission as well as the capital expenditure of the Commission.

Voters' Media Preferences

Do Liberal voters rely more on newspapers than Labor voters do? Are ALP supporters more tied to radio than to TV? What are the media habits of Australian Democrats? What channels: are watched for news by L-NCP and ALP voters? Reprinted with this note are Morgan Gallup data for 1977 which bear on such issues. The note should be skipped by those not interested in speculative and exploratory material: it has some tiny slivers of US and Australian data but these are, at best, suggestive. What we explore (in a very sketchy fashion) is how far various media can be looked at in terms of a single dimension. After throwing doubts on this approach, we hint at a multidimensional one.

TV Violence: Belson Study Summary

A brief summary of Dr William Belsons controversial work on Television Violence and the Adolescent Boy is presented. It contains the results of investigating hypotheses about the effects on boys behaviour, attitudes of long-term exposure to television violence.

After Gyngell: The Trade-off Approach

The article analyses the implication of the trade-off approach of the Gygnell Report on Self-Regulation for Broadcasters. The author regards it as being bold and the trade-off covers higher and more flexible advertising revenue versus constraints on childrens programs and an increase in Australian content.

Media Books, Tapes, Audio-visual

23.1 Australian Film CoJnIIIission: Film Australia: Catalogue 76-77, Sydney 1976, pp. 115, free. PO BoX 46 Lindfield 2070. A six-page background, sales, loan agencies (not direct) and a 16 category descriptive catalogue, lucidly done and attractively presented. Index. Of special interest for MIA: Access an Adelaide experiment 1975 (p.77), Bruce Pettys Leisure 1976 (78) , Mr Symbol Man (Charles Bliss) 1975, 37l Not to Lose You, My Language 75, 38 and, to rem.ind you the 1973 part ii of film story The Passionate Industry p.56.