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Dive into the research topics where Hieu P. Nguyen is active.

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Featured researches published by Hieu P. Nguyen.


The Journal of Marketing Theory and Practice | 2006

Uniform Assessment of the Benefits of Service Learning: The Development, Evaluation, and Implementation of the Seleb Scale

Mark F. Toncar; Jane S. Reid; David J. Burns; Cynthia E. Anderson; Hieu P. Nguyen

This research discusses the development, refinement, and evaluation of the SErvice LEarning Benefit (SELEB) scale, a scale that measures student perceptions of service learning experiences. The final scale consists of 12 items representing four underlying dimensions—practical skills, interpersonal skills, citizenship, and personal responsibility. In a three-study investigation, we demonstrate that the SELEB scale is useful for evaluating the quality and effectiveness of service learning initiatives from the perspective of the students involved. The scale can be used to develop specific service learning objectives, to measure how effectively these objectives have been achieved, and to alter project-specific aspects in response to student input.


Journal of Macromarketing | 2012

The Dark Side of Development in Vietnam Lessons from the Killing of the Thi Vai River

Hieu P. Nguyen; Huyen T. Pham

Vietnam has become an attractive destination for foreign investors looking to maximize economic gains due to an increasingly young and educated population, a fast growing middle class, political stability, low labor cost, and loose operational standards. The inflow of foreign direct investment (FDI) has brought many positive outcomes to Vietnam, but its dark side is beginning to emerge. This article discusses one of the negative aspects of FDI-driven economic development in Vietnam through a high-profile, ongoing scandal involving Vedan, a Taiwanese company caught in the poisoning of the Thi Vai river. The authors provide implications for policy making and future research.


Journal of Business Research | 2011

Antecedents of emotional attachment to brands

Douglas B. Grisaffe; Hieu P. Nguyen


Journal of Business Research | 2011

Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions

Hieu P. Nguyen; James M. Munch


Journal of Business Research | 2014

Reverse stigma in the Freegan community

Hieu P. Nguyen; Steven Chen; Sayantani Mukherjee


Journal of Consumer Behaviour | 2014

The moderating role of gift recipients' attachment orientations on givers' gift-giving perceptions

Hieu P. Nguyen; James M. Munch


The FASEB Journal | 2015

Predictors of Adherence to Preconception and Prenatal Micronutrient Supplementation in Vietnam

Ines Gonzalez-Casanova; Phuong H. Nguyen; Kim Harding; Greg Reinhart; Hieu P. Nguyen; Truong Truong; Hoa Pham; Son Nguyen; Reynaldo Martorell; Usha Ramakrishnan


The FASEB Journal | 2015

Effects of Pre-conceptual Micronutrient Supplementation on Maternal Depression in Vietnamese Women

Usha Ramakrishnan; Ann DiGirolamo; Phuong H. Nguyen; Ines Gonzalez-Casanova; Hieu P. Nguyen; Hoa Pham; Truong Truong; Son Nguyen; Reynaldo Martorell


The FASEB Journal | 2015

Patterns of Fetal Growth based on Ultrasound Measurement and its Relationship to Small-for-Gestational Age at birth in Vietnam

Phuong H. Nguyen; O Yaw Addo; Ines Gonzalez-Casanova; Hoa Pham; Truong Truong; Son Nguyen; Hieu P. Nguyen; Reynaldo Martorell; Usha Ramakrishnan


The FASEB Journal | 2015

Enhanced Expression and Purification of a SUMO-Metallothionein Chimeric Protein Using an Improved Fermentation Method

Phuc Nguyen; Gwen Jordaan; Hieu P. Nguyen; Roger Acey

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Phuong H. Nguyen

International Food Policy Research Institute

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James M. Munch

University of Texas at Arlington

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Ann DiGirolamo

Georgia State University

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