Hieu P. Nguyen
California State University, Long Beach
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Publication
Featured researches published by Hieu P. Nguyen.
The Journal of Marketing Theory and Practice | 2006
Mark F. Toncar; Jane S. Reid; David J. Burns; Cynthia E. Anderson; Hieu P. Nguyen
This research discusses the development, refinement, and evaluation of the SErvice LEarning Benefit (SELEB) scale, a scale that measures student perceptions of service learning experiences. The final scale consists of 12 items representing four underlying dimensions—practical skills, interpersonal skills, citizenship, and personal responsibility. In a three-study investigation, we demonstrate that the SELEB scale is useful for evaluating the quality and effectiveness of service learning initiatives from the perspective of the students involved. The scale can be used to develop specific service learning objectives, to measure how effectively these objectives have been achieved, and to alter project-specific aspects in response to student input.
Journal of Macromarketing | 2012
Hieu P. Nguyen; Huyen T. Pham
Vietnam has become an attractive destination for foreign investors looking to maximize economic gains due to an increasingly young and educated population, a fast growing middle class, political stability, low labor cost, and loose operational standards. The inflow of foreign direct investment (FDI) has brought many positive outcomes to Vietnam, but its dark side is beginning to emerge. This article discusses one of the negative aspects of FDI-driven economic development in Vietnam through a high-profile, ongoing scandal involving Vedan, a Taiwanese company caught in the poisoning of the Thi Vai river. The authors provide implications for policy making and future research.
Journal of Business Research | 2011
Douglas B. Grisaffe; Hieu P. Nguyen
Journal of Business Research | 2011
Hieu P. Nguyen; James M. Munch
Journal of Business Research | 2014
Hieu P. Nguyen; Steven Chen; Sayantani Mukherjee
Journal of Consumer Behaviour | 2014
Hieu P. Nguyen; James M. Munch
The FASEB Journal | 2015
Ines Gonzalez-Casanova; Phuong H. Nguyen; Kim Harding; Greg Reinhart; Hieu P. Nguyen; Truong Truong; Hoa Pham; Son Nguyen; Reynaldo Martorell; Usha Ramakrishnan
The FASEB Journal | 2015
Usha Ramakrishnan; Ann DiGirolamo; Phuong H. Nguyen; Ines Gonzalez-Casanova; Hieu P. Nguyen; Hoa Pham; Truong Truong; Son Nguyen; Reynaldo Martorell
The FASEB Journal | 2015
Phuong H. Nguyen; O Yaw Addo; Ines Gonzalez-Casanova; Hoa Pham; Truong Truong; Son Nguyen; Hieu P. Nguyen; Reynaldo Martorell; Usha Ramakrishnan
The FASEB Journal | 2015
Phuc Nguyen; Gwen Jordaan; Hieu P. Nguyen; Roger Acey