Hongxiu Li

Understanding the Factors Driving M-Learning Adoption: A Literature Review

Purpose – By surveying current literature, the purposes of this paper are twofold: to identify current situation of mobile learning (m‐learning) adoption and specify the challenges and to identify the factors driving m‐learning adoption.Design/methodology/approach – The paper reviews literature related to: m‐learning applications and challenging issues and adoption researches on m‐learning and related topics. A reflection on the unique nature of m‐learning adoption building upon the literature reviewed contributes to a new conceptual model.Findings – Even if m‐learning is fast evolving, the review of literature reveals a challenge as to how to promote m‐learning adoption. In this light, the paper extends the scope of literature reviewed to the theories and factors relating to different roles m‐learning users have into consideration, namely, technology user, consumer and learner, in an attempt to offer a more complete understanding of m‐learning adoption. Insights are drawn from the proposed model.Practica...

Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

A multitude of evidences show that impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, normative evaluation and impulsiveness) to urge the impulse purchase online. Structural equation modeling technologies are employed to evaluate the research model based on a survey questionnaire. The results show that personality factors of instant gratification, normative evaluation and impulsiveness are key determinants of urge to buy impulsively, while perceived website cues of visual appeal, website ease of use and product availability are important precursors. Through combining marketing and IS wisdom, a number of new insights are offered which enrich our understanding on the determinants of online impulse purchase decision as well as on how a proper IS design alters consumer shopping experience to engender more online impulse purchase.

Understanding mobile SNS continuance usage in China from the perspectives of social influence and privacy concern

Social influence has a significant effect on continuance usage of mobile SNS.Social influence includes compliance, identification and internalization.Privacy concern affects privacy risk, which in turn affects continuance usage. Retaining users and facilitating continuance usage are crucial to the success of mobile social network services (SNS). This research examines the continuance usage of mobile SNS in China by integrating both the perspectives of social influence and privacy concern. Social influence includes three processes: compliance, identification and internalization, which are respectively represented by subjective norm, social identity, and group norm. The results indicate that these three factors and privacy concern have significant effects on continuance usage. The results suggest that service providers should address the issues of social influence and privacy concern to encourage mobile SNS continuance usage.

Modeling hedonic is continuance through the uses and gratifications theory

This study examines the motivators for hedonic IS continuance among individuals.Three types of gratification affect an individuals continuance intention to use online games.Gender is a weak moderator whereas age is a strong moderator.The uses and gratifications theory is a good model to explore hedonic IS continuance. It has long been a challenge for online game providers that online game players frequently switch to alternative games without much hesitation. Current IS continuance theories are mainly developed to interpret user continuance of general utilitarian IS and are ineffective in interpreting user continuance of hedonic IS. In this study based on the uses and gratifications theory, a hedonic IS continuance model is developed by incorporating three types of gratification: hedonic gratification (enjoyment, fantasy and escapism); social gratification (social interaction and social presence); and utilitarian gratification (achievement and self-presentation). Age and gender are the moderating factors in the model. The research model is empirically assessed based on 3919 validated responses from the users of a social network game in China. In this study we found that three types of gratification affect an individuals continuance intention to use a social network game: hedonic gratification (enjoyment, fantasy and escapism), utilitarian gratification (achievement) and social gratification (social interaction and social presence). The results provide weak support for the moderating effect of gender on the relationship between each antecedent and continuance intention, but offer strong support for the moderating effect of age on the relationships.

Understanding perceived risks in mobile payment acceptance

Purpose – The purpose of this paper is to examine and quantify how various uncertainties result in different perceived risk dimensions that hinder mobile payment (m-payment) acceptance. Design/methodology/approach – An uncertainty-risk-value framework was proposed based on perceived risk theory, prospect theory, and perceived value theory. Structural equation modeling method was used to test the research model. Findings – Perceived information asymmetry, perceived technology uncertainty, perceived regulatory uncertainty, and perceived service intangibility are confirmed as the main determinants of perceived risk, while perceived performance risk, perceived financial risk, and perceived privacy risk were found to have strong negative effects on perceived value and acceptance intention. Practical implications – The findings may help businesses and policy makers better understand the sources of perceived risk and help support the development of appropriate strategies to mitigate the risk concerns consumers h...

How Does Personality Matter? An Investigation of the Impact of Extraversion on Individuals' SNS Use

The fast proliferation of social networking sites (SNS) offers Internet users new possibilities for developing and maintaining their social network. Despite a growing interest in SNS, less research attention has been paid to SNS usage from the perspective of personality, that is, the Big Five personality traits. This study develops a model to elucidate how extraversion, an important dimension of personality, affects the perceptions of SNS users and their continuance intention. The research model is empirically tested with answers gained from 221 usable questionnaires. The results indicate that extraversion positively affects perceived satisfaction, supplementary entertainment, and critical mass directly, and indirectly influences both playfulness and SNS continuance intention.

Understanding continuance intention of mobile instant messaging: Motivators and inhibitors

Purpose – The purpose of this paper is to examine the continued usage of mobile instant messaging (IM) from the perspectives of both motivators and inhibitors. Design/methodology/approach – To cast light on the motivators and inhibitors of continuance intention (CI) to use mobile IM, 268 responses from Chinese mobile IM users were collected via an online survey. Findings – The results suggest that perceived system quality, procedural switching cost and relational switching cost (RSC) positively affect resistance to change (RTC), while perceived user base, perceived quality of communication, RSC and RTC positively affect the CI. Among them, RTC has the greatest effect on the CI, and RSC has the largest effect on RTC. Originality/value – Extant research has mainly focussed on the motivators behind the continued usage of mobile services. However, the inhibitors, such as switching cost and RTC, have been less considered in the research on the continued usage of mobile services. Also, only a little research ha...

Understanding mobile IM continuance usage from the perspectives of network externality and switching costs

Retaining users and facilitating their continuance usage are essential for mobile service providers to increase both revenues and profits. This research integrates the perspectives of network externality and switching costs to propose a model for investigating the continuance usage of mobile instant messaging services. Network externality arises from both direct and indirect sources and is conceptualised as referent network size and perceived complementarity, respectively. The results show that perceived complementarity is the main factor affecting perceived enjoyment, whereas referent network size has a strong effect on perceived usefulness. Switching costs is the main factor determining switching barriers. Perceived usefulness, perceived enjoyment and switching barriers determine continuance usage.

Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience

Purpose – The purpose of this paper is to model the effect of alternative products in motivating consumers’ e-service switching behavior in the context of the social network game (SNG) industry. In particular, the effects of both alternative attractiveness and change experience on switching behavior are quantified. Design/methodology/approach – With the aid of a leading e-service provider in China, 220,000 questionnaires were distributed to the players of a SNG. Valid responses from potential switching users are included in the data analysis. Structural equation modeling technique is utilized to test the research framework. Findings – The study found that alternative attractiveness negatively affects both the perceived service quality and individual users’ satisfaction with their current SNG. Additionally, alternative attractiveness has a strong and positive impact on both switching intention and behavior. The results show that users’ satisfaction and perceptions on service quality deteriorate significant...

Internet Adoption in Tourism Industry in China

Information communication technologies (ICTs) have significantly revolutionized the travel industry in the last decade. E-tourism has been developed in travel industry in the world, which helps to realize digitalization of travel service process and value chains in travel industry, and has been used to evaluate the entire range of ICT application in tourism industry. E-tourism has developed variedly in different regions or countries. This research aims to examine how ICTs and Internet have impacted the travel industry in China. This study explores the current e-tourism development in China and examines the use of Internet in travel organizations. In addition, it investigates some issues related to the e-tourism development, including the drivers and barriers in e-commerce adoption from both travel organizations’ and travelers’ perspectives. The results indicate that in general China is a late-adopter as regards to the adoption of e-commerce in tourism industry. In China only a few innovative travel organizations are at the early adoption stage of Internet and have experienced the benefits and advantages of early-adopters. Though e-tourism has been a growing trend, travel agency still keeps the main travel service delivery channel in China. This study also suggests that travel organizations in China should learn from developed countries to know how to develop e-tourism and improve the competitiveness of tourism in China.