Huan Zou
Loughborough University
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Publication
Featured researches published by Huan Zou.
International Marketing Review | 2010
Huan Zou; Pervez N. Ghauri
Purpose – The purpose of this paper is to understand how high‐tech firms from China internationalize and to determine whether they follow the gradual internationalization model suggested by the Uppsala school and/or the rapid internationalization model as suggested by the “born global” stream of researchers.Design/methodology/approach – This is an inductive and exploratory study that tries to understand questions of how and why. A multiple case study method is used to find empirical evidence for the a priori assumptions derived from the literature.Findings – It was found that the gradual internationalization model is still valid although high‐tech firms from China internationalize much faster than suggested by earlier studies and they do not follow the process suggested by born global studies.Research limitations/implications – The authors develop a number of propositions that can be empirically tested in pursuit of theory building for the internationalization of smaller firms from emerging markets.Origin...
Journal of Global Marketing | 2011
Xiaoyun Chen; Long W. Lam; Huan Zou
ABSTRACT This study explores the role of integrated brand management in China. Using the survey data for 309 brands, our results show that integrated brand management has a positive effect on business performance in China. We also find that top management emphasis and corporate supportive resources directly foster integrated brand management. In addition, the emphasis of top management indirectly affects integrated brand management through reward system. Furthermore, we find that these relations vary between high- and low-performance brands. The implications for transitional economies are discussed.
International Small Business Journal | 2016
Huan Zou; Xiaoyun Chen; Long Wai Rico Lam; Xiaohui Liu
This article explores the divergent interests and goals that have led to inherent conflicts in the dyadic relationship between entrepreneurs and venture capitalists (VCs). Whereas prior research has relied mostly on the perspective of VCs in minimizing such conflicts, we propose that an entrepreneur’s psychological capital (as opposed to economic, human and social capital) can help shed light on how they manage conflicts in their relationships with VCs. Drawing from the literature on psychological capital, we use inductive research to construct a set of theoretical propositions relating to strategic responses to resolving conflicts with VCs based on a sample of entrepreneurs in high-tech start-up firms in China.
Archive | 2010
Huan Zou; Pervez Ghauri
Entrepreneurial studies have paid significant attention to the importance of knowledge on the internationalization and performance of knowledge-intensive (K-I) firms, although considerably less attention has been carried out so far to find the impact of the knowledge management practices on different growth strategies of K-I firms. Presutti and his colleagues (2007) recently suggest that knowledge acquired from external relationships play an important role in rein-forcing the foreign operations by K-I firms. Further, acquired knowledge needs to be absorbed and translated inside the business for technology, production and even management development (Grant and Baden-Fuller, 2004). Effective intrafirm knowledge transfer by leveraging of knowledge resources through the transfer and reuse of existing knowledge acts another important role in firm’s knowledge management and growth (Watson and Hewett, 2006). However, so far most existing work focuses on one aspect of knowledge transfer instead of developing an integrated perspective on both the mechanisms in knowledge management on firm growth strategies. It is probably due to the fact that traditional studies neglect the importance of growth orientation in K-I firm growth and especially of its potential role in reinforcing the knowledge learning (Gilbert, McDougall, and Audretsch, 2006).
Asia Pacific Journal of Management | 2010
Huan Zou; Xiaoyun Chen; Pervez N. Ghauri
Management International Review | 2008
Huan Zou; Pervez N. Ghauri
International Business Review | 2013
Lan Gao; Xiaohui Liu; Huan Zou
Organizations and Markets in Emerging Economies | 2010
Huan Zou; Xiaohui Liu; Pervez N. Ghauri
Archive | 2012
Huan Zou
Academy of Management Proceedings | 2016
Huan Zou; Chia-Ling Eunice Liu; Pervez N. Ghauri