Huiji Gao

Harnessing the Crowdsourcing Power of Social Media for Disaster Relief

This article briefly describes the advantages and disadvantages of crowdsourcing applications applied to disaster relief coordination. It also discusses several challenges that must be addressed to make crowdsourcing a useful tool that can effectively facilitate the relief progress in coordination, accuracy, and security.

Exploring temporal effects for location recommendation on location-based social networks

Location-based social networks (LBSNs) have attracted an inordinate number of users and greatly enriched the urban experience in recent years. The availability of spatial, temporal and social information in online LBSNs offers an unprecedented opportunity to study various aspects of human behavior, and enable a variety of location-based services such as location recommendation. Previous work studied spatial and social influences on location recommendation in LBSNs. Due to the strong correlations between a users check-in time and the corresponding check-in location, recommender systems designed for location recommendation inevitably need to consider temporal effects. In this paper, we introduce a novel location recommendation framework, based on the temporal properties of user movement observed from a real-world LBSN dataset. The experimental results exhibit the significance of temporal patterns in explaining user behavior, and demonstrate their power to improve location recommendation performance.

Unsupervised sentiment analysis with emotional signals

The explosion of social media services presents a great opportunity to understand the sentiment of the public via analyzing its large-scale and opinion-rich data. In social media, it is easy to amass vast quantities of unlabeled data, but very costly to obtain sentiment labels, which makes unsupervised sentiment analysis essential for various applications. It is challenging for traditional lexicon-based unsupervised methods due to the fact that expressions in social media are unstructured, informal, and fast-evolving. Emoticons and product ratings are examples of emotional signals that are associated with sentiments expressed in posts or words. Inspired by the wide availability of emotional signals in social media, we propose to study the problem of unsupervised sentiment analysis with emotional signals. In particular, we investigate whether the signals can potentially help sentiment analysis by providing a unified way to model two main categories of emotional signals, i.e., emotion indication and emotion correlation. We further incorporate the signals into an unsupervised learning framework for sentiment analysis. In the experiment, we compare the proposed framework with the state-of-the-art methods on two Twitter datasets and empirically evaluate our proposed framework to gain a deep understanding of the effects of emotional signals.

mTrust: discerning multi-faceted trust in a connected world

Traditionally, research about trust assumes a single type of trust between users. However, trust, as a social concept, inherently has many facets indicating multiple and heterogeneous trust relationships between users. Due to the presence of a large trust network for an online user, it is necessary to discern multi-faceted trust as there are naturally experts of different types. Our study in product review sites reveals that people place trust differently to different people. Since the widely used adjacency matrix cannot capture multi-faceted trust relationships between users, we propose a novel approach by incorporating these relationships into traditional rating prediction algorithms to reliably estimate their strengths. Our work results in interesting findings such as heterogeneous pairs of reciprocal links. Experimental results on real-world data from Epinions and Ciao show that our work of discerning multi-faceted trust can be applied to improve the performance of tasks such as rating prediction, facet-sensitive ranking, and status theory.

Exploiting homophily effect for trust prediction

Trust plays a crucial role for online users who seek reliable information. However, in reality, user-specified trust relations are very sparse, i.e., a tiny number of pairs of users with trust relations are buried in a disproportionately large number of pairs without trust relations, making trust prediction a daunting task. As an important social concept, however, trust has received growing attention and interest. Social theories are developed for understanding trust. Homophily is one of the most important theories that explain why trust relations are established. Exploiting the homophily effect for trust prediction provides challenges and opportunities. In this paper, we embark on the challenges to investigate the trust prediction problem with the homophily effect. First, we delineate how it differs from existing approaches to trust prediction in an unsupervised setting. Next, we formulate the new trust prediction problem into an optimization problem integrated with homophily, empirically evaluate our approach on two datasets from real-world product review sites, and compare with representative algorithms to gain a deep understanding of the role of homophily in trust prediction.

Discovering Overlapping Groups in Social Media

The increasing popularity of social media is shortening the distance between people. Social activities, e.g., tagging in Flickr, book marking in Delicious, twittering in Twitter, etc. are reshaping people’s social life and redefining their social roles. People with shared interests tend to form their groups in social media, and users within the same community likely exhibit similar social behavior (e.g., going for the same movies, having similar political viewpoints), which in turn reinforces the community structure. The multiple interactions in social activities entail that the community structures are often overlapping, i.e., one person is involved in several communities. We propose a novel co-clustering framework, which takes advantage of networking information between users and tags in social media, to discover these overlapping communities. In our method, users are connected via tags and tags are connected to users. This explicit representation of users and tags is useful for understanding group evolution by looking at who is interested in what. The efficacy of our method is supported by empirical evaluation in both synthetic and online social networking data.

eTrust: understanding trust evolution in an online world

Most existing research about online trust assumes static trust relations between users. As we are informed by social sciences, trust evolves as humans interact. Little work exists studying trust evolution in an online world. Researching online trust evolution faces unique challenges because more often than not, available data is from passive observation. In this paper, we leverage social science theories to develop a methodology that enables the study of online trust evolution. In particular, we propose a framework of evolution trust, eTrust, which exploits the dynamics of user preferences in the context of online product review. We present technical details about modeling trust evolution, and perform experiments to show how the exploitation of trust evolution can help improve the performance of online applications such as rating and trust prediction.

Enriching short text representation in microblog for clustering

Social media websites allow users to exchange short texts such as tweets via microblogs and user status in friendship networks. Their limited length, pervasive abbreviations, and coined acronyms and words exacerbate the problems of synonymy and polysemy, and bring about new challenges to data mining applications such as text clustering and classification. To address these issues, we dissect some potential causes and devise an efficient approach that enriches data representation by employing machine translation to increase the number of features from different languages. Then we propose a novel framework which performs multi-language knowledge integration and feature reduction simultaneously through matrix factorization techniques. The proposed approach is evaluated extensively in terms of effectiveness on two social media datasets from Facebook and Twitter. With its significant performance improvement, we further investigate potential factors that contribute to the improved performance.

Modeling temporal effects of human mobile behavior on location-based social networks

The rapid growth of location-based social networks (LBSNs) invigorates an increasing number of LBSN users, providing an unprecedented opportunity to study human mobile behavior from spatial, temporal, and social aspects. Among these aspects, temporal effects offer an essential contextual cue for inferring a users movement. Strong temporal cyclic patterns have been observed in user movement in LBSNs with their correlated spatial and social effects (i.e., temporal correlations). It is a propitious time to model these temporal effects (patterns and correlations) on a users mobile behavior. In this paper, we present the first comprehensive study of temporal effects on LBSNs. We propose a general framework to exploit and model temporal cyclic patterns and their relationships with spatial and social data. The experimental results on two real-world LBSN datasets validate the power of temporal effects in capturing user mobile behavior, and demonstrate the ability of our framework to select the most effective location prediction algorithm under various combinations of prediction models.

Maximizing benefits from crowdsourced data

Crowds of people can solve some problems faster than individuals or small groups. A crowd can also rapidly generate data about circumstances affecting the crowd itself. This crowdsourced data can be leveraged to benefit the crowd by providing information or solutions faster than traditional means. However, the crowdsourced data can hardly be used directly to yield usable information. Intelligently analyzing and processing crowdsourced information can help prepare data to maximize the usable information, thus returning the benefit to the crowd. This article highlights challenges and investigates opportunities associated with mining crowdsourced data to yield useful information, as well as details how crowdsource information and technologies can be used for response-coordination when needed, and finally suggests related areas for future research.