Hyelin (Lina) Kim

Cocreation as Moderator between the Experience Value and Satisfaction Relationship

The article explores the concept of cocreation of value, defined as the tourist’s interest in mental and physical participation in an activity and its role in tourist experiences. Based on the theoretical perspective of “the new service-dominant logic,” customer participation in tourist experiences is explored and tested as a moderating variable on the perceived value – satisfaction relationship. In essence, the customer partakes mentally and physically in an experience, which moderates the role that experience value has on overall satisfaction. The study thus hypothesizes that the higher the level of participation, the stronger the experience value–satisfaction link becomes and vice versa. Using a sample drawn from tourists in Norway, the results confirm that experience value is an effective predictor of tourist satisfaction. The study reveals that the level of cocreation moderates the effect between the experience value of winter tourism activities and satisfaction.

Nature-Based Tourism: Motivation and Subjective Well-Being

ABSTRACT The purpose of this study is to understand hiking-tourist behavior by exploring tourist motivation, personal values, subjective well-being, and revisit intention. The study demonstrates the theoretical and empirical evidence of the relationships among the four constructs. Using a sample drawn from tourists in South Korea, an exploratory factor analysis (EFA) is carried out. As a result, “enjoying the natural environment and escaping from daily life”, “pursuing new type of travel”, “pursuing healthy life”, and “pursuing intimacy” are classified as motivations for hiking tourists. Moreover, in order to investigate the relevant relationships among the four constructs, a structural equation modeling (SEM) approach is used. The results indicate that revisit intention is affected by tourist motivation and subjective well-being. Furthermore, hiking-tourists’ motivation and personal values are effective predictors of subjective well-being.

Examination of the Effect of Job Rotation on Subjective Career Satisfaction : The Mediating Effect of Employability

In order to maximize customer`s satisfaction, high-value service needs to be created by reducing service delivery errors and miscommunications. Employee`s job rotation experience will help them to reduce errors and develop their career. The purpose of this study is to examine the effect of job rotation on employability and subjective career satisfaction. The results clarifies the hotel`s job rotation system and examine the relationship among job rotation, employability and subjective career satisfaction. Taking samples from full-time workers in hotel, total 370 participants were used in the analysis. The SEM approach was used to analysis the data with AMOS 20.0. The results show that job rotation has a positive influence on employability and subjective career satisfaction. Moreover, employability has a partial mediation effect between job rotation and subjective career satisfaction. Therefore, the study contributes to generate theoretical and practical implications in hospitality industry.

Generational Profiles in Value Co-Creation Interactions

ABSTRACT Little is known about how different generational market segments react to collaborative initiatives proposed by hospitality and tourism providers. This study is one of the first to examine generational cohorts’ perceptions of value co-creation, commercial friendship, and relationship initiation and its outcomes. Baby Boomers, Generation X, and Generation Y had unique customer profiles across four types of value co-creation. Furthermore, each segment had different perceptions of value co-creation conditions and outcomes: customer or company initiation and strength of commercial friendship for satisfaction, loyalty, and trust. Insights for hospitality marketers on the conditions necessary to develop co-creation competencies for successful relational outcomes are presented.

The effects of corporate social responsibility (CSR) on employee well-being in the hospitality industry

The purpose of this study is to examine hotel industry employees’ perceptions of corporate social responsibility (CSR) and the influence of these perceptions on their quality of working life (QWL), job satisfaction and overall quality of life. By applying need satisfaction theory and bottom–up spillover theory, the study hypothesizes that employees’ overall quality of life is affected by QWL and job satisfaction. CSR serves as an antecedent to the hypothesis.,The target population for this study consisted of hotel industry employees working for companies in which CSR practices are conducted. The data collection method involved distributing a survey questionnaire. Using a sample drawn from employees in upscale hotels in South Korea, 442 usable responses were analyzed using a SEM approach.,The results revealed that philanthropic and economic CSR positively affected QWL, while legal and ethical CSR did not affect QWL. The study also confirms the need satisfaction theory, which suggests that employees’ QWL and job satisfaction affect their overall quality of life.,Despite the importance of CSR perception, most of the previous studies in this area have examined company and customer perspectives, while only limited research has examined employees’ CSR perceptions. The results of this research enrich knowledge of the outcome of CSR from the employee perspective. Information about employees’ perceptions of CSR activities is valuable for hotel management as it is the employees who turn CSR statements to actions.

Seniors: Quality of Life and Travel/Tourism

The senior segment in travel and tourism is increasing in both size and profitability. Travel/tourism scholars have done much research in relation to quality of life and senior tourists. Determining what aspects of travel impacts the well-being of seniors should be valuable to program coordinators of retirement communities and tourism officials. In addition, destination promoters and service providers should benefit by knowing which aspect of travel is most conducive to enriching the physical and emotional well-being of senior travelers. With this regard, this chapter is designed to review the literature relevant to senior tourist behaviors, measures of seniors’ quality of life and its relation to tourism, and how participating in leisure while traveling may enhance their well-being. Another goal of the chapter is to suggest future research directions that can be useful for tourism providers and professional associations (as well as government agencies) that deal with seniors, travel, and tourism.

The moderating effects of gender and income between leadership and quality of work life (QWL)

Purpose The purpose of the present study is to explore the moderating effects of gender and income on the relationship between leadership style and quality of work life. This study provides meaningful implications for the hospitality industry in terms of gender and income between leadership and quality of work life. Design/methodology/approach Data were collected from 5-star hotel employees (n=443) in Turkey. The hypotheses were tested using hierarchical linear regression. The independent and dependent variables used to test the hypotheses involving the dependent variable of quality of work life were centered prior to the empirical analysis to avoid potential multicollinearity. Findings Transformational and transactional leadership styles were significant predictors of quality of work life (QWL), controlling for the demographic variables (i.e. age, employment statistics and education level), but gender and income were not significant antecedents of QWL. When it comes to the interaction effect of leadershi...

The effect of manager mobbing behaviour on female employees’ quality of life

The purpose of this paper is to examine the effect of manager mobbing behaviour on female employees’ quality of working life and overall quality of life. A mobbing behaviour may be a long-term hostile behaviour detected in employees at workplaces. A total of 373 female employees who work in five-star hotels in Turkey participated in this study. First, correlation analysis was performed between manager mobbing behaviour and female employees’ quality of working life, and overall quality of life. The results of the study revealed that there was a negative correlation between manager mobbing behaviour and female employees ‘quality of life. Second, the structural equation model was applied to analyse the relationship among these three constructs. The results of this analysis showed that managers’ mobbing behaviour has a significant negative effect on female employees ‘quality of working life and overall quality of life. In addition, employees’ quality of working life influences their overall quality of life.