Hyong-Kun Lee

Consumer Market Characteristics of Emerging Cities in China and its Implications

This study is aimed at analyzing the characteristics of the consumer market in the new emerging cities in China and coming up with recommendations with regard to strategies for entering them. This study contains two important differentiating factors:1. The first point of the study that differentiates it from the rest is that it analyzed the consumer market with its research focus on the specific, ‘micro’ consumer attributes limited to 10 target cities in China, instead of reviewing all major metropolitan areas; 2. This study performs a one-on-one survey and case study in terms of its research methodology, while also applying key management theories such as consumer behavior model, 4P and STP strategy.

Japan's FTA Strategy and Its Implications for Korea

This research examines Japan’s FTA strategies with the focus on Japan’s 13 bilateral FTAs, and ongoing negotiations on the TPP and the EU-Japan FTA. Especially, this research sheds light on the differences between the Japan’s 13 existing FTAs and the ongoing two Mega FTA negotiations in terms of Japan’s FTA strategy. Also, this research analyze GVC(Global Value Chains) using the European Commissions World Input-Output Tables (EC-WIOT1995~2011) to understand the relationship between the Japanese government’s FTA strategy and its domestic manufacturing firms’ role and strength.

In Search of New Economic Path of Japan in the Post-Global Financial Crisis

1. The international competitiveness of Japanese manufacturing 2. Japans policy for fostering new industries 3. Integrated reform in tax and social security system 4. Japans trade and investment policy and Koreas response 5. Japans new energy strategy