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Ian C. MacMillan

University of Pennsylvania

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Featured researches published by Ian C. MacMillan.

Management Science | 1996

Innovation, competitive advantage and rent: a model and test

Rita Gunther McGrath; Ming-Hone Tsai; S. Venkataraman; Ian C. MacMillan

Harvard Business Review | 2004

Making real options really work.

Ian C. MacMillan; Alexander B. van Putten

Harvard Business Review | 2006

Manage customer-centric innovation--systematically.

Larry Selden; Ian C. MacMillan

Archive | 2009

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Rita Gunther McGrath; Ian C. MacMillan

MIT Sloan Management Review | 2009

How to Rethink Your Business During Uncertainty

Rita Ghunther McGrath; Ian C. MacMillan

Archive | 2005

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Ian C. MacMillan; Rita Gunther McGrath

Archive | 2004

Cost option based real options investment valuation

Ian C. MacMillan; Alexander B. van Putten

Harvard Business Review | 2008

The Incumbent's Advantage

Ian C. MacMillan; Larry Selden

Archive | 2013

The Strategic Management of Knowledge

Martin Ihrig; Ian C. MacMillan

Harvard Business Review | 2015

Managing your mission-critical knowledge

Martin Ihrig; Ian C. MacMillan

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Rita Gunther McGrath

University of Pennsylvania

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Larry Selden

Columbia University

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Alexander B. van Putten

University of Pennsylvania

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Martin Ihrig

University of Pennsylvania

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S. Venkataraman

University of Virginia

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Ming-Hone Tsai

National Central University

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