Ian Fenwick

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Preface. Introduction. SECTION 1: NEW MEDIA AND MARKETING IN THE 21ST CENTURY. Chapter 1: The Media Game-Changers. Chapter 2: DigiMarketing: The New Imperative. SECTION 2: DIGITAL CHANNELS. Chapter 3: The Web. Chapter 4: Internet Media: Display, Search, Affi liates and Sponsorships. Chapter 5: Email and Viral Marketing. Chapter 6: Mobile Platforms. Chapter 7: Games: The New Hollywood. Chapter 8: Consumer-Created Content. Chapter 9: Digital Signage. Chapter 10: Television Reinvented - IPTV. SECTION 3: A DIGIMARKETING PLANNING FRAMEWORK. Chapter 11: Phase 1 - Defining a Participant Print and Goals. Chapter 12: Phase 2 - Creating Your Digital Platform Chapter 13: Phase 3 - Generating Awareness and Influence. Chapter 14: Phase 4 - Harnessing Data, Analytics, and Optimization. Conclusion: Stay Connected. Index.