Igor Sacramento

O controle do corpo feminino no programa Encontro com Fátima Bernardes: subjetividade, texto e contexto

We analyze in this article how the program Encontro com Fatima Bernardes, produced and broadcasted on TV Globo, constructs subject position to females articulated to a dominant profile of femininity, establishing resonances and tensions with values that are disputed and updated in contemporary society. We observe the production strategies used to emphasize model features of female subjectivity in the process of format definition. The analysis refers to three periods of change of scenery and shows its implications in the relations between the format and the form of construction of the feminine. We also consider the links between production strategies and modes of television recognition and consumption through comments on the official page of the Encontro com Fatima Bernardes on Twitter. Thus, we show how the way of conceiving the female at the program reverberates a dominant cultural disposition in relation to the place configured to the woman through the patriarchal discourse.

Estratégias demóticas no jornalismo televisivo brasileiro contemporâneo: o populismo e o neopopulismo

O objetivo deste artigo e analisar formas contemporâneas de demotismo em programas jornalisticos da televisao brasileira. Discutiremos ate que ponto conceitos da teoria politica, como populismo e neopopulismo, sao adequados para analisar as estrategias e interpretar os significados da intensificacao e/ou a atenuacao as articulacoes da televisao com a cultura popular. Com esse fim, tomamos como objetos de analise os telejornais Balanco Geral ( TV Record ) e o RJTV 1a edicao ( TV Globo ). A nossa hipotese e que o uso dos termos populismos e neopopulismo como categorias analiticas tendem a reforcar a “divisao moral do trabalho” responsavel pelas hierarquias constitutivas das ideologias profissionais que atravessam a atividade jornalistica em geral e na televisao.

The Forms of Silence: Media Coverage on Neglected Diseases in Brazil

Brazil is characterized by a noticeable divide between modern structures generated through capitalist expansion and archaic structures that vary from one region to another. However, this is not so much a geographical issue as it is an issue of the level of penetration of capitalist modernization in the service sector, including the realm of health. Half a century ago, the Brazilian Economic Development Theory (we refer to the economist Celso Furtado 1954) was able to point out the reason for this dualism within the phenomenon of underdevelopment, the presence of “hybrid structures”, one part of which would tend to behave like a capitalist system and the other remain within a pre-existing structure, comparatively archaic. It aims to provide advanced services (high-level hospitals, competent doctors) but excludes those disadvantaged by their income. This exclusion refers not only to people of a certain social class, but also to the characteristic diseases of the archaic sector of those hybrid structures. This is the framework in which this chapter analyzes the media’s systematic silence on diseases “from another era”, which paradoxically persist as an endemic in contemporary life. It argues that silence or discursive negligence seems to be an indication of the media’s implicit complicity with the hegemonic sphere of production and supply of health services-related information.