Iis P. Tussyadiah

Impacts of Peer-to-Peer Accommodation Use on Travel Patterns

As a result of the phenomenal growth of the sharing economy in the travel industry, investigating its potential impacts on travelers and tourism destinations is of paramount importance. The goal of this study was to identify how the use of peer-to-peer accommodation leads to changes in travelers’ behavior. Based on two online surveys targeting travelers from the United States and Finland, it was identified that the social and economic appeals of peer-to-peer accommodation significantly affect expansion in destination selection, increase in travel frequency, length of stay, and range of activities participated in tourism destinations. Travelers’ desires for more meaningful social interactions with locals and unique experiences in authentic settings drive them to travel more often, stay longer, and participate in more activities. Also, the reduction in accommodation cost allows travelers to consider and select destinations, trips, and tourism activities that are otherwise cost-prohibitive. Implications for tourism planning and management are provided.

Toward a Theoretical Foundation for Experience Design in Tourism

This article aims at providing a theoretical framework for the practice of experience design in tourism drawing from a comprehensive review of literature from different disciplines relevant to tourism as a design context. Three fundamentals in tourism experience design are suggested: human-centeredness, iterative designing process, and a holistic experience concept as an outcome of designing. These call for four approaches to experience design in tourism: naturalistic inquiries and empathic design to target experience narratives, participatory design involving tourists at every stage of designing, integrative design research that include explorative, generative, and evaluative research as essential parts of designing, and the orientation of concepts and theories from multiple disciplines as applied to tourism contexts. Finally, tourism experience concept is elaborated into meta-concept, representing the value propositions of tourism destinations, and operational concept that allows for the orchestration of design elements within tourism destinations to allow for and facilitate desired experiences.

An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel

Due to the rise of businesses utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and hinder collaborative consumption in the travel and tourism marketplace. Based on responses from 754 adult travellers residing in the US, drivers and deterrents of the use of peer-to-peer accommodation rental services were identified. Factors that deter the use of peer-to-peer accommodation rental services include lack of trust, lack of efficacy with regards to technology, and lack of economic benefits. The motivations that drive the use of peer-to-peer accommodation include the societal aspects of sustainability and community, as well as economic benefits. Based on the empirical evidence, this study suggests several propositions for future studies and implications for tourism destinations and hospitality businesses on how to manage collaborative consumption.

A Concept of Location-Based Social Network Marketing

ABSTRACT A stimulus-response model of location-based social network marketing is conceptualized based on an exploratory investigation. Location-based social network applications are capable of generating marketing stimuli from merchant, competition-based, and connection-based rewards resulted from relevance and connectivity. Depending on consumption situations, consumer characteristics, and social network structure, these rewards lead to actual behavior that manifests in variety behavior (i.e., patronage to new places) and loyalty behavior (i.e., increased frequency of patronage to familiar places). This behavior implies changes in patterns of mobility, making this marketing approach particularly relevant for tourism and hospitality businesses. Managerial implications and recommendations for further studies are provided.

A Model of Multidestination Travel: Implications for Marketing Strategies

Because tourists derive utility from the enjoyment of destination characteristics, Lancasters approach is putatively appropriate to address the particular structure of the tourism industry. Most research efforts regarding tourism destination, including those applying Lancasters model, specifically address the choice of a single destination. This article is intended to explain multiple destination choice using Lancasters characteristics model and a discussion of model implications of some marketing strategies for destinations as well as for tour operators. The model developed herein explains that packages of multiple destinations can create preferable combinations of characteristics for certain travelers. Furthermore, the model provides useful strategies for tour operators in combining destinations into a travel menu or package.

Assessing the effectiveness of consumer narratives for destination marketing.

Using tourists’ stories to promote destinations is believed to be an innovative approach in destination marketing. This study conceptualizes and investigates the effectiveness of such an approach. This study supports the underlying premise of introducing narrative in marketing, that is, the narrative reasoning that human beings possess with which they can retrieve information better through a story. Furthermore, it is argued that the increased knowledge of a destination will have a stronger effect on the intention to visit a destination if the audiences can identify themselves with the story characters. Several managerial implications are also discussed.

Drivers and barriers of peer-to-peer accommodation stay – an exploratory study with American and Finnish travellers

The explosive growth of peer-to-peer (P2P) accommodation service presents a potential transformation in the competitive landscape of accommodation sector. This research explores the market characteristics and the factors that drive and hinder the use of P2P accommodation to better explain the phenomenon of collaborative consumption in the tourism and hospitality marketplace. Using responses from travellers residing in the United States and Finland, exploratory factor analyses revealed two factors that drive the use of P2P accommodation: social appeal (desire for community and sustainability) and economic appeal (cost savings). The barriers include issues of trust, efficacy and familiarity with the system, and cost. The empirical evidence from this study suggests several managerial implications for tourism and hospitality businesses and directions for future research.

Identifying salient attributes of peer-to-peer accommodation experience

ABSTRACT This study explores key content and themes from online reviews to explain major service attributes of peer-to-peer (P2P) accommodation sought by guests. The results from lexical analyses indicate that attributes frequently mentioned in guest reviews are associated with location (proximity to point of interest and characteristics of neighborhood), host (service and hospitality), and property (facilities and atmosphere). Reviews focusing on location and feeling welcome are consistently linked with higher rating scores, including accuracy, cleanliness, check-in, communication, value, and overall ratings. This confirms that P2P accommodation appeals to consumers who are driven by experiential and social motivations. Marketing implications are provided.

Tourists’ Attitudes toward Proactive Smartphone Systems

In order to ensure the effectiveness of context-based proactive recommendations in influencing tourist behavior, it is important to understand the factors that drive tourists’ inclination to adopt push recommendations from mobile devices. A projective method was applied to tap into tourists’ opinions and feelings about their smartphones as intelligent agents, and how these influence their attitudes toward push recommendations they receive while experiencing tourist destinations. While smartphones have a mediating role in the tourism experience, a paradox exists in which tourists recognize an enhancement in certain aspects of a travel experience and a reduction in others. Confidence toward proactive recommendations is largely rooted in perceived proactiveness, autonomy, social ability and intelligence of smartphones, while perceived reactivity and control lead tourists to fear that they will lose control over their tourism experiences. Several managerial implications are provided.

The Influence of Innovativeness on On-Site Smartphone Use Among American Travelers: Implications for Context-Based Push Marketing

ABSTRACT This study investigates the relationships between traveler innovativeness traits and the patterns of smartphone use during the experiential stage of travel. Using data collected from 1126 travelers residing in the United States (US), it was identified that tourism and technology innovativeness have significant positive effects on on-site use of smartphones for trip management, social networking, and searching deals, online reviews, and push recommendations. Technology innovativeness also influences smartphone use for navigation within destinations. The results suggest that highly innovative travelers are open to recommendations and influences when making on-site decisions, making them an effective target for context-based marketing.