Imran Naseem

Investigating the Power of Employer Branding Attributes

This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from 96 young graduates of Pakistan. Methodology used was correlation between the variables of employer brands, and cross tabulation for the comparison of employer brands in different sectors, in terms of the main attributes of employer brands, i.e. publicity, sponsorship activities, word-of-mouth endorsements and advertising. For data analysis, SPSS 20 was used. Data obtained from the young graduates was used for analyzing the sectors of employer brands with respect to the main attributes of employer brands. The results show that the employer brands in different sectors (Electrical and Telecom sectors prominently) focus well on publicity, word-of-mouth endorsements and advertising, whereas less attention is given towards sponsorship activities. In order to give a broader and clear picture, the young graduates should be tested globally for employer brand attributes, as only the young graduates from Pakistan were tested for this research work. This study examines the main attributes of employer brands on the young graduates of Pakistan, in order to find that what are their perceptions about employer brands in different sectors, and highlighting those attributes for employer brands, where attention is required.

Measuring pro-poor sectoral analysis for Pakistan: trickle down?

The study aims to establish a pro-poor growth index called the ‘Poverty Equivalent Growth Rate’, which considers both the extent of sectoral growth and the benefits reaching the poor in Pakistan, using 21 household surveys between 1964 and 2011. The result reveals that despite the positive signs in agriculture growth, the growth process may not be classifiable as pro-poor. The result points out that compared with the non-poor, the poor overall benefited less from the revitalisation of agricultural processes; however, the trend was reversed during 2002 to 2011 when the poverty equivalent growth rates are higher than the growth rate of industry, manufacturing, commodity producing and services value added, which shows sectoral growth favours the poor more than non-poor in Pakistan.

Estimating Working Poverty in Pakistan Evidence from National, Rural and Urban Population

The aim of this paper is to estimate the population of working poor in the labour market in Pakistan. This study covered two different poverty ratios at two different times i.e.,

Does financial development contribute to SAARC'S energy demand? From energy crisis to energy reforms

1.25 per day from 1987-2005 and official national poverty line at 2350 calorie per adult equivalent per day from 1979-2006 respectively. The main finding suggests that there are around 1.618 million working poor during 2004-05. These figures imply that around 3.7 percent of the employed persons in the Pakistan are currently living on less than

RETRACTED: Modeling the causal relationship between energy and growth factors: Journey towards sustainable development

1.25 per day. Similarly, around 1.631 million working poor (3.4 percent of working population) in the Pakistan are living below the official national poverty line i.e., Rs. 945.45 per month in 2005-06. In rural Pakistan, there is an estimated 0.957 million working poor, with lower and upper estimates of 0.812 million and 1.102 million respectively. These figures imply that around 4.7 percent of total working poor in the rural Pakistan are currently living on less than 2,450 calories per equivalent per day. In urban Pakistan, there are an estimated 0.673 million working poor with lower and upper estimates of 0.613 million and 0.730 million respectively. These figures imply that around 2.5 percent of total working poor in the urban Pakistan are currently living on less than 2,150 calories per equivalent per day. Government should focus on working poor estimates and introduce reform packages for the working poor in Pakistan.