Inari Sakki

Pray for the fatherland! Discursive and digital strategies at play in nationalist political blogging

ABSTRACT Political blogs have come to constitute important channels for expressing nationalist and anti-immigration political views. The new forms that this rhetoric may take, comprising an intricate intermingling of verbal, digital, (audio-)visual, and communicative elements, present challenges for qualitative research. In this article we propose a way for analysing this “new” nationalist political discourse from a qualitative social psychological perspective. The suggested approach combines analytical procedures form critical discursive and rhetorical psychology with social semiotic and rhetorical studies of images, completed with analytical tools and concepts from narrative psychology and research into online political communication. Using two empirical examples of nationalist and anti-immigration political blog-entries written during the 2015 “refugee crisis,” we show this approach enables the researcher to adequately study how such political messages are conveyed through the multitude of elements provided by the blogs. In so doing, our ultimate goal is to contribute to the analytical capacity of qualitative social psychological research into contemporary political communication and persuasion.

Past and Present Nationalist Political Rhetoric in Finland: Changes and Continuities

This article focuses on nationalist political rhetoric in two historical periods in Finland. We analysed the rhetorical changes and continuities in anticommunist newspaper articles from the past (1930s) and in anti-Islam blogs in the present (2010s). We identified two similar discourses in the political rhetoric of both eras, each discourse constructed around two different Others: the external Other, the stranger from the outside world, and the internal Others, those within our own society. Our analysis identified some significant differences pertaining to the form of the rhetoric in the two studied time periods. The writers in the past used unproblematic and blatant rhetoric that often relied on metaphorical and hyperbolic expressions. The present-day bloggers painted a negative picture of the Other more often than did their counterparts of the 1930s by using factuality-enhancing strategies such as giving details, citing statistics, and drawing on expert knowledge. Importantly, moreover, the present-day discourse was characterised by defensive and counterattacking rhetorical formulations, as illustrated by the extensive denials and reversals of racism. Our analysis suggests that the discourse of Otherness seems to require much more rhetorical work and justifying proclamations in the present than in the past nationalist political rhetoric.

‘You who are an immigrant – why are you in the Sweden Democrats?’

Individuals with an immigrant or other ethnic minority background have begun to find their political home in the populist radical right and anti-immigration party, the Sweden Democrats. This study delves into this paradoxical matter by exploring how these politicians discursively account for their ethnic minority belonging in relation to their anti-immigration political affiliation. The critical discursive psychological analysis of blog entries by populist radical right politicians with an immigrant or other ethnic minority background shows that their ethnic identity negotiations were highly complex and multifaceted. Typically, an ethnic minority identity was accepted at a superficial, assigned level, whereas a Swedish identity was actively claimed at a level of personal assertion. This article analyses the discursive resources that the bloggers drew upon in order to construct and negotiate their ethnic identities and motivate their political choices. Finally, it elaborates on the discursive functions of the subject positions that these negotiations accomplished: dividing between ‘good’ and ‘bad’ immigrants, denying the existence of structural discrimination, reversing the racist label and attaching it to the political opponents of the Sweden Democrats and providing ‘proof’ of the party having rid itself of its racist past.