India D. Rose

Prostate Cancer Communication Strategies Recommended by Older African-American Men in South Carolina: A Qualitative Analysis

Background. Mortality from prostate cancer (PrCA) in African-American (AA) men is significantly higher than in European-American (EA) men. Methods. Purposive sampling identified 25 AA men ≥45 years for interviews/focus groups. Participants were asked about cancer information-seeking behaviors, capacity to use information, and recommendations for messages and message delivery. Transcripts were analyzed for themes about PrCA communication. Results. Barriers to information seeking were fear, poor resources, and limited family communication. Participants requested messages stressing men’s “ownership” of PrCA delivered “word-of-mouth” by clergymen, AA women, and AA PrCA survivors. Conclusions. Direct and timely messages about PrCA should be developed for AA men.Background. Mortality from prostate cancer (PrCA) in African-American (AA) men is significantly higher than in European-American (EA) men. Methods. Purposive sampling identified 25 AA men ≥45 years for interviews/focus groups. Participants were asked about cancer information-seeking behaviors, capacity to use information, and recommendations for messages and message delivery. Transcripts were analyzed for themes about PrCA communication. Results. Barriers to information seeking were fear, poor resources, and limited family communication. Participants requested messages stressing men’s “ownership” of PrCA delivered “word-of-mouth” by clergymen, AA women, and AA PrCA survivors. Conclusions. Direct and timely messages about PrCA should be developed for AA men.

Health Journalists’ Perceptions of Their Communities and Implications for the Delivery of Health Information in the News

Journalists have a unique opportunity to educate the community about public health and health care. In order for health communication messages to be effective, characteristics of the intended audience must be considered. Limited attention has been given to health journalists’ perceptions of their target communities and little is known about how journalists’ perceptions may impact the delivery of health information in the news. Fifteen in-depth telephone interviews were conducted with health journalists from varying geographic regions and media market sizes. Interview questions examined health journalists’ perceptions of their target communities, the content and delivery of their health-related stories, and the current state of health journalism. Interviews were audio-recorded for transcription and thematic analysis. Health journalists perceived their audiences to be primarily mothers and adults with limited education. Participants reported they often used personal stories and strong headlines to engage their communities. They also stated that their news stories were quite technical and may not have been written at an appropriate reading level for their audience. When asked about the current state of health journalism, participants reported that there were areas for improvement. Journalists stated that increased collaborations with public health practitioners would improve their own understanding of health and medical information and allow them to develop health news content that was more appropriate for their target communities.

Beliefs and Communication Practices Regarding Cognitive Functioning Among Consumers and Primary Care Providers in the United States, 2009

Introduction Limited research has examined primary care providers’ communication with patients about maintaining cognitive functioning. Our study’s objective was to compare the perceptions of consumers and primary care providers related to beliefs and communication practices about lifestyle behaviors beneficial for overall health and for maintaining cognitive functioning. Methods In 2009, we submitted 10 questions to Porter Novelli’s HealthStyles survey and 6 questions to their DocStyles survey. We compared consumers’ (n = 4,728) and providers’ (n = 1,250) beliefs, practices, and information sources related to maintaining health and cognitive functioning. We made comparisons using nonparametric statistics. Results Approximately 76% of consumers considered their health to be good or very good; 73.4% were concerned or very concerned about the possibility that their memory may worsen with age. Women were significantly more concerned than men, and white consumers were more concerned than black and Hispanic consumers. Consumers reported they believed that intellectual stimulation (86.6%), physical activity (82.6%), and healthful diet (82.5%) prevented or delayed cognitive impairment. Providers reported advising patients to reduce cognitive impairment risk through physical activity (85.9%), intellectual stimulation (80.3%), and social involvement (67.4%). Few consumers (7.8%) reported receiving this information from providers but reported learning about strategies to maintain memory, primarily from television (50.1%), magazines (44.1%), and newspapers (33.7%). Conclusion Providers reported advising patients about how to reduce risks of cognitive impairment. Consumers reported receiving this information from other sources. Findings suggest a need to examine and assess media messages and to better understand patient–provider communication about cognitive functioning.

We need health information too: A systematic review of studies examining the health information seeking and communication practices of sexual minority youth:

Objective: To systematically review literature focused on the health information seeking practices of sexual minority youth (SMY), those youth who identify as lesbian, gay or bisexual. The aims of this systematic literature review were to determine the health information seeking practices of SMY by: (1) identifying their commonly cited sources of health information; (2) examining barriers associated with accessing health information; and (3) identifying study methodologies used in research with SMY. Method: A systematic review of the health information seeking practices of SMY was conducted. Empirical studies published between 1990 and 2010 on the health information seeking and health communication practices of SMY were found using medical/health and sociology databases. Results: A total of 398 citations were retrieved from four databases using specific search terms. Nineteen articles met the inclusion criteria of: written in English; peer reviewed; original empirical study; and referenced search terms in title, abstract or keywords. Conclusion: Findings show inaccurate and limited health information targeted specifically toward SMY. Without culturally specific and accurate health information, it will be difficult for health educators and healthcare professionals to address the health concerns faced by this population.

Print Media Coverage around Failed and Successful Tobacco Tax Initiatives: The South Carolina Experience:

Purpose. Taxes are a critical tobacco control policy, yet little systematic research has determined how mass media represent tobacco taxes. This study aimed to characterize print media coverage of tobacco tax initiatives in South Carolina (SC). Design. Content analysis. Setting. The setting comprised 346 news articles from 2006 to 2010 in the four main SC newspapers. Subjects. N/A Measures. A coding scheme with good inter-rater reliability (α = .90–1.0) assessed article type (news vs. opinion), arguments, and the story tendency regarding whether it was in favor of the tax, against the tax, or neutral/mixed. Analysis. Chi-square tests and t-tests assessed hypotheses regarding the prevalence and number of different arguments and article tendencies across different time periods (i.e., legislature in session vs. not in session; successful vs. unsuccessful initiative) and article types. Results. Most articles were favorable toward the tax (59%), with favorable articles most likely to be found in opinion pieces than in news articles. Compared to unsuccessful tax initiative years (2006 to 2009), articles from the successful year (2010) were more likely to include pro-tax arguments about how the tax can raise state revenues (47% vs. 33%; p = .020) and pay for tobacco control programs (40% vs. 26%; p = .014). Unsuccessful years included a relatively higher percentage of stories about the lack of consensus regarding how the tax money should be spent (25% vs. 11%; p = .014). Within articles, the mean number of arguments favorable toward the tax and the mean number of economic arguments were marginally higher in the successful year compared to the unsuccessful years. Conclusion. Study results suggest that advocates build consensus and communicate more clearly on how tobacco tax revenue streams should be spent.

Media Coverage of Smoke-Free Policies After Their Innovation

Smoke-free policies are critical to global tobacco control, and prior research on media coverage of smoke-free policies primarily focused on the period when they were first innovated; however, the scientific basis for smoke-free policies has broadened, and how media coverage has changed, if at all, is unknown. The authors characterized the actors, arguments, and favorability of media coverage of smoke-free policies from 2006 to 2009, by content-analyzing 452 news stories in the 4 primary newspapers in South Carolina. Most media coverage was favorable (45%) or mixed (43%) toward smoke-free policies, and negative coverage decreased over time (B = −1.001, SE = 0.326; p = .008). The most prevalent argument concerned the harms of secondhand smoke (44%). A higher percentage of articles mentioned economic arguments against (26%) than for (17%) smoke-free policies (χ2 = 10.89, p < .01, for the difference between 26% and 17%), and these percentages did not change over time. Advocates and media should improve communications to more effectively represent scientific evidence regarding the null or positive impact of smoke-free policies on businesses.

Prostate Cancer Guidelines on Web 2.0-Based Sites: The Screening Dilemma Continues Online

Little is known about prostate cancer (PrCA) screening information on participatory, interactive, and consumer-generated websites collectively referred to as Web 2.0. A content analysis was conducted of PrCA resources on four highly trafficked Web 2.0 social bookmarking sites. A total of 127 webpages were analyzed. Most content was from news websites (48.9%) and blogs (37.8%). PrCA screening was mentioned on 95.3% of pages; only 30.7% discussed the prostate-specific antigen test. Less than half (43.8%) mentioned current screening guidelines. PrCA content is inconsistent on Web 2.0 sites. Future research should assess the readability and usability of Web 2.0 cancer resources.

Health Information-Seeking Practices of African American Young Men Who Have Sex with Men: A Qualitative Study.

The current study used a qualitative, phenomenological approach to investigate the health information–seeking practices of African American young men who have sex with men (AAYMSM). Forty-two self-identified AAYMSM, aged 18 to 21, residing in a Southeastern U.S. city participated in a qualitative focus group or face-to-face interview to examine their access to health information, current and preferred sources and types of health information, and recommendations for improving the delivery of health information to AAYMSM. Participants reported accessing health information from a complex network of sources, including peers, health care professionals, parents, and the Internet. Most consulted these sources to access information about the prevention of sexually transmitted infections (STIs) and HIV/AIDS. In addition, participants provided recommendations to improve delivery of health information and identified parents and the Internet as preferred sources of health information. This research highlights the importance of developing health information, specifically for AAYMSM.

Health Communication Practices among Parents and Sexual Minority Youth.

Positive perceptions of parent–child communication can influence behavioral outcomes such as sexual behavior and substance use among young people. Parent–child communication has been effective in modifying adverse health outcomes among heterosexual youth; however, limited research has examined the perceptions of parent–child communication among sexual minority youth, specifically African American young men who have sex with men (AAYMSM). Understanding AAYMSMs and parents’ health communication perceptions and practices is critical for improving delivery of health information for this population and communication about sensitive health issues. Using mixed-methods research, the authors conducted focus groups and interviews and administered a cross-sectional survey to 42 AAYMSM and 10 parents of AAYMSM. Descriptive statistics were used to examine survey responses. Thematic analysis revealed that sexual orientation and HIV/AIDS were the most reported topics discussed among both parent and youth participants. Barriers to parent–child communication included fear, embarrassment, lack of time, and the limited availability of AAYMSM-specific health information. Recommended strategies for improving parent–child communication are discussed. Findings will assist in the development of targeted interventions to improve parent–child communication about health among AAYMSM and parents.

Schools: A Missed Opportunity to Inform African American Sexual and Gender Minority Youth about Sexual Health Education and Services.

Sexual and gender minority (SGM) youth are at disproportionate risk for HIV. Schools play an integral role in educating young people about sexual health in addition to providing sexual health servi...