Inês Teixeira-Botelho

Social activities and mobile Internet diffusion: A search for the Holy Grail?:

Any technology adoption is shaped by a myriad of factors that sometimes conflict in their ultimate goals and outcomes. So is the case with mobile Internet (m-Internet) adoption and diffusion. This paper discusses this process from the stakeholders’ and users’ perspectives and confronts their understanding and attitudes towards this technology with three complementary theoretical models: network theory, activity theory, and the technology acceptance model (TAM).The study presents results for the use of m-Internet in a southern European country and frames those in light of the activities, here understood as effects of the network, undertaken by the users. We seek to assess whether individuals perform a different set of activities when using m-Internet and how different forms of access result in different network effects, adoption processes, and distinct forms of interaction. The depicted study involved a qualitative stage, consisting of a set of interviews to stakeholders of the mobile communications industry and a quantitative study that involved the survey of a nationally representative sample of individual users. The findings of these studies provide several contributions to the understanding of m-Internet adoption and diffusion and the role network effects play in them.

Between M-Internet Users and Stakeholders: Convergence or Divergence?

Mobile phones’ sales are decreasing worldwide but smartphones sales show an exponential growth. This device results from the convergence between internet and mobile phones which support new uses other than voice communication. All these transformations have social consequences.