Ingela Lindahl
Linköping University
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Publication
Featured researches published by Ingela Lindahl.
Journal of Relationship Marketing | 2013
Fredrik Nordin; Ingela Lindahl; Staffan Brege
The purpose of this article is to develop a conceptual model of the influences of product complexity on the applicability and adoption of solutions offerings as a marketing strategy. Qualitative data from in-depth interviews with executives at 7 furniture manufacturing firms were investigated and a conceptual model was developed. Based on the results, a model for relationships between different aspects of complexity and solutions is proposed and an expansion of the complexity concept suggested. The article expands the knowledge on both solutions strategy and complexity and may also guide managers in the development of their marketing strategies.
irish journal of management | 2010
Ingela Lindahl; Fredrik Nordin
12th International Research Conference, Design Management Institute, Boston, USA, August 8-9, 2012 | 2012
Ingela Lindahl; Christina Grundström
Archive | 2013
Ingela Lindahl
Archive | 2012
Fredrik Nordin; Ingela Lindahl; Staffan Brege
BAM2012 Conference, British Academy of Management, Cardiff, UK, September 11-13, 2012 | 2012
Ingela Lindahl
Archive | 2011
Ingela Lindahl
International Product Development Management Conference | 2011
Ingela Lindahl
18th International Product Development Management Conference (IPDMC), June 5-7, Delft, the Netherlands | 2011
Ingela Lindahl
18th International Product Development Management Conference (IPDMC), June 5-7, Delft, The Netherlands | 2011
Ingela Lindahl
