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Dive into the research topics where Isabelle Schuiling is active.

Publication


Featured researches published by Isabelle Schuiling.


Archive | 2012

Private Label Strategies in Europe

Isabelle Schuiling; Renaud Cogels

In this chapter, we will first review the overall evolution of private labels in the world. We will elaborate on the differences between Europe and the US and understand the reasons for the growth of private labels. Next, we will review what are the objectives followed by retailers in the development of private labels and the different types of private labels that retailers have created over the years.


Archive | 2012

Market Driven Management

Ruben Chumpitaz; Jean-Jacques Lambin; Isabelle Schuiling


Post-Print | 2007

Market-driven management : strategic and operational marketing

Jean-Jacques Lambin; Isabelle Schuiling


Symphonya. Emerging Issues in Management | 2001

Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

Isabelle Schuiling


Symphonya. Emerging Issues in Management | 2003

Do Global Brands Benefit from a Unique Worldwide Image

Isabelle Schuiling; Jean Jacques Lambin


Symphonya-Emerging Issues in Management | 2005

How to compete in the new global environment

Jean-Jacques Lambin; Isabelle Schuiling


Symphonya. Emerging Issues in Management | 2001

Successful Market-Driven Organisations. The Procter & Gamble Case

Isabelle Schuiling


Archive | 2012

Marketing Communication Decisions

Jean-Jacques Lambin; Isabelle Schuiling


Archive | 2012

Formulating a Marketing Strategy

Jean-Jacques Lambin; Isabelle Schuiling


Archive | 2012

The Market Orientation Concept

Jean-Jacques Lambin; Isabelle Schuiling

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Jean-Jacques Lambin

University of Milano-Bicocca

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Ruben Chumpitaz

Lille Catholic University

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Jean-Jacques Lambin

University of Milano-Bicocca

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