Isolda Rojas-Lizana

Promotional discourse in the websites of two Australian universities: a discourse analytic approach

Abstract This article shows how universities represent themselves through the use of language on their institutional websites. Specifically, it compares and contrasts how a long established university, the University of Melbourne and a young university, Macquarie University construct their institutional identities and build up a relationship with potential students. A three-dimensional framework developed by Fairclough is utilised for three stages of discourse analysis. The analysis reveals that the websites of the two universities exhibit a promotional discourse which reflects the impacts of globalisation and the trend of academic marketing on higher education. This type of discourse is utilised by the universities to promote themselves in order attract more students and other resources. A comparison and contrast of the two university websites show that the representation of the two universities is not only determined by the social trends, but also their own tradition and reputation.

Reglas de abreviatura en el diario de un monje español en Australia

Introduction You could say that the fen6meno of reducci6n lCxica in written language due Several factors relating to the concept0 of economy. In the case of Abbreviations this economy can produce as much for reasons cronol6gicos ~ L. ~ espaciale to economy of space is required when the sender writes some physically limited or difficult access is repeated as a screen telCfono or in our case, 10s tamaiio notebooks used pocket Bishop Salvado, which was not ficil adquisicidn 10s due to logistic problems typical of mid and late nineteenth century. Cronol6gica economics, on the other hand, A1 responds physical fact that the formal linearity of writing required of my expresi6n time as the oral, this is important if it is considered that our ademhs subject pricticamente write all 10s days of his life between 1843 until shortly before his death in 1900.